What is the best strategy for a company in various countries?
-
Hello I have to make yt SEO marketing strategy for a company that provides services in Spain, Colombia and Mexico
I'm looking at two options:-
Buy different domains (TLD): This option seems feasible but very expensive and manage each domain position it would have to have different content in each (plus you would not know that because it is put exactly the same domain)
-
Place each service and country folders eg
www.dominio.com / mexico / training-financiero.html
www.dominio.com / espana / training-financiero.html
I have understood that option 1 is no longer necessary since you can use html tags within the code to tell Google that you try to target content to customers from a different country.
In principle we would use the same content would change only a few words and of course the currency to suit the local currency of each country.However I believe that customers could rely more on a domain if their country. Plus I'm afraid I google indexed as duplicate content is another matter What country would main that could confuse the visitor?
-
-
First of all I really suggest you read this post by Aleyda Solis in the SEERInteractive Blog, which practically answers to all your doubts in a very extensive way.
Second, the subfolder option seems the best one for your case, at least from what I understood about your businesses' needs. In fact, business's objective in middle/long term should determine what option for International SEO you should choose, and not simply the mere SEO aspect.
So, if you choose to the subfolder option, you must:
-
create the subfolders (obvious)
-
geotarget them in Google Webmaster Tools
-
implement the use of rel="alternate" hreflang markup, especially because you are using the same content in different subfolders, hence, if you want to be really sure that Google shows the correct URLs for the given country, better to use the hreflang.
-
even if you do 2) and 3) I strongly suggest you to localize the content of your site. The Spanish spoken in Mexico, Argentina and Spain is quite different, as it is the English spoken in UK and USA. The more the language used is fitting the culture of the countries you are targeting, the better not only in SEO terms, but also in the conversion potentialities ones.
Finally, related to buying also the Country Level Domain versions of your main domain, actually buying them and redirecting 301 to the respective subfolders doesn't have really any SEO effect, but it may be an useful way to "reserve" those domains for a potential future use.
-
-
Hey, things are a little clearer. I'm planning to do the following
- Separate the website into folders for each country and service
www.dominio.com/argentina/seo.html
Place the respective Geolocation labels in the source code
-
Sign into Google Webmaster Tools and set the hearing for each subfolder
-
Buy the TLD domains for each country
Not to do with the TLD domains. What do you recommend me?
I was thinking of putting a landing page with a contact form where it counts in summary we do (original content of course) and that each service link to the folder. Com domain on the country
Or just that when they enter the TLD domain redirect (Redirect 301) to the subfolder of the respective country in the domain. Com
- Separate the website into folders for each country and service
-
Hi,
2 really good links below discussing this topic:
How to do SEO for different countries
International SEO - Whiteboard Session
Cheers,
-
First of all thanks for your quick response. Actually I would not know how to approach the service differently for two countries with the same language. Suppose you offer SEO service to Argentina and one for Colombia (In both countries the language is Spanish) you could say differently in service to Colombia regarding SEO SEO service to Argentina?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to create robots.txt for my website
How I can create robots.txt file for my website guitarcontrol.com ? It is having login and Guitar lessons.
Technical SEO | | zoe.wilson170 -
Use hreflang language or hreflang language & country code
Hi, our website has 7 languages, but only one English version (site.com/en). When I add a hreflang tag below, is it enough to just target English search queries no matter where they come from by using only the language code, or should I specify all countries (UK, USA, Ireland, Australia, NZ, ...) by using separate hreflangs? Same for Portuguese, Dutch & French... Should I just add the language tags or specify all countries? Like I said, we don't have localized versions for those countries, with specific content targeting those countries.
Technical SEO | | jorisbrabants0 -
Best practices for controlling link juice with site structure
I'm trying to do my best to control the link juice from my home page to the most important category landing pages on my client's e-commerce site. I have a couple questions regarding how to NOT pass link juice to insignificant pages and how best to pass juice to my most important pages. INSIGNIFICANT PAGES: How do you tag links to not pass juice to unimportant pages. For example, my client has a "Contact" page off of there home page. Now we aren't trying to drive traffic to the contact page, so I'm worried about the link juice from the home page being passed to it. Would you tag the Contact link with a "no follow" tag, so it doesn't pass the juice, but then include it in a sitemap so it gets indexed? Are there best practices for this sort of stuff?
Technical SEO | | Santaur0 -
Is it best to create multiple xml sitemaps for different sections of a site?
I have a client with a very big site that includes a blog, videos, photo gallery, etc. Is it best to create a separate xml file for each of these sections? It seems to me like that would be the best way to keep everything organized. Or at least separate the blog out from the main site. Does anybody have any tips or recommendations? I'm not finding any good information about this.
Technical SEO | | MichaelWeisbaum0 -
Best Implementation of a Title Tag
If My Targeted keyword are: Mussoorie Hotels Hotels in Mussoorie Mussoorie Resorts Resorts in Mussoorie What of the below 3 will be the best Title Tag After Panda and Penguine ? Hotels and Resorts in Mussoorie Mussoorie Hotels | Mussoorie Resorts | Luxury Budget & Economical Accommodation in Mussoorie Mussoorie Hotels, Mussoorie Resorts, Hotels in Mussoorie, Resorts in Musoorie please suggest!
Technical SEO | | WildHawk0 -
Best free tool to check internal broken links
Question says it all I guess. What would your recommend as the best free tool to check internal broken links?
Technical SEO | | RikkiD225 -
Can anyone recommend a good hosting company in the UK
Hi can anyone recommend some good hosting companies in the UK as my hosting company are now considering charging for technical advice. I use some standard packages as well as a dedicated server and would be grateful if you could give me some examples on prices as well as service which includes technical service.
Technical SEO | | ClaireH-1848860 -
What is the best way of generating links with our exchanging them
I have read that google do not look kindly at sites that exchange links so i am trying to find a way of generating links to a new site. I am building a new site and need to start to get google to index it and build important links to generate traffic. I have looked at link exchange sites but have read that this is not great with google and it is better if you have sites where there is just one way linking. I do not want to buy links and would like to find a way of generating free links which can help build up traffic and the status of my new site. Any help would be great
Technical SEO | | ClaireH-1848860