The SEO effect of adding a front page to a website?
-
I have a client that wants to add a front page to a website so that when a user visitors the site for the first time a full page advert/message/page appears before they enter the site. The client wants this to be cookie controlled so they only see this on the first visit to the website.
I am concerned that even if I put links to a sitemap or xml sitemap on this page that it will affect how well the site performs in search engines. Any ideas/suggestions or experiences?
I found an interesting page on Quora about using pop ups.... Anyone who comments can you link to some good research and a clear simple explanation I can use to explain to the client why this is a bad idea..... https://www.quora.com/Search-Engine-Optimization-SEO/How-would-a-pop-up-ad-on-a-websites-home-page-affect-SEO
And for the record I tried the usability argument....
-
You have to be very careful about this, as Keri suggested. Google can crawl some JS, especially basic stuff, and if they detect a clear intent to present different content to crawlers and people, you can get into trouble fast.
I would say, though, that pop-overs are pretty common these days. These are usually just a CSS-styled box that appears, with an ad, survey, etc., often the first time you visit a site. Even some reputable survey engines used them.
Now, I still think you should absolutely test this for usability issues, but if the pop-over is just an overlay that appears the first time a user visits, the SEO consequences should be minimal.
-
Definitely agree on A/B testing. Nothing will win the argument faster than definitive data that this approach is costing sales.
-
Just to chime in here-the usability argument is so important it should probably even trump the SEO considerations.
Usability is about conversion. It doesn't matter how much traffic you can drive to your website, if the usability sucks and drives visitors away, any traffic would be wasted.
On most of the sites on which I've worked, conversion rate optimization gives vastly better return on investment than just trying to drive more traffic.
But this shouldn't be an argument. This is a perfect example of something that should simply be A/B tested, so that the data from actual users will determine the correct answer. No best practices are going to accurately predict the preferences of users on all types of sites. I've seen examples where pop-ups were actually very effective for business goals, despite the fact that so many people bitch about them.
A fairly quick A/B test of your home page with and without a large pop-up would very quickly tell you whether the process was adding value to the visitor's experience or driving them away.
[But I gotta say, an early 2000's era splash page as the front page of your website sounds like a complete non-starter to me, SEO problems or not.]
Paul
-
That post talks about Google crawling javascript, but doesn't address presenting one thing to Google and another to users.
Here's what Google has to say, and would likely be the reason for your thumbs down:
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66355
Cloaking refers to the practice of presenting different content or URLs to human users and search engines. Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides our users with different results than they expected.
Some examples of cloaking include:
- Serving a page of HTML text to search engines, while showing a page of images or Flash to users
- Inserting text or keywords into a page only when the User-agent requesting the page is a search engine, not a human visitor
If your site uses technologies that search engines have difficulty accessing, like JavaScript, images, or Flash, see our recommendations for making that content accessible to search engines and users without cloaking.
-
If it is a negative user response it will be a negative SEO response in most cases. In your case there could be very negative affects. An instant 'back' click is a bad sign to Google, especially it being the homepage.
-
Interesting.... So now I'm just up against the userability argument. Looks like it's do-able then with no negative SEO side-effects.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Set Placeholder Page ASAP or Wait For Full Website?
It can take some time for a new business website to get picked up by all the search engines and indexed. Let's assume it's going to take a month to build your new full-fledged business website. Would it be advantageous in the mean time to immediately launch the domain with an introductory website using a template site so you might have just two pages, a home page with logo, title, brief description of pages, a couple images, etc and a contact page. Would this help give the site a "jump start" on being indexed? Or could that do more harm than good by putting up something "quick & dirty" versus the complete website with much more content, that has been SEO optimized?
Intermediate & Advanced SEO | | Jazee0 -
Why does Google rank a product page rather than a category page?
Hi, everybody In the Moz ranking tool for one of our client's (the client sells sport equipment) account, there is a trend where more and more of their landing pages are product pages instead of category pages. The optimal landing page for the term "sleeping bag" is of course the sleeping bag category page, but Google is sending them to a product page for a specific sleeping bag.. What could be the critical factors that makes the product page more relevant than the category page as the landing page?
Intermediate & Advanced SEO | | Inevo0 -
How to speed indexing of web pages after website overhaul.
We have recently overhauled our website and that has meant new urls as we moved from asp to php. we also moved from http to https. The website (https://) has 694 urls submitted through site map with 679 indexed in sitemap of google search console. As we look through the google search console analytics we notice that google index section / index status it says: https://www.xyz.com version - index status 2
Intermediate & Advanced SEO | | Direct_Ram
www.xyz.com version - index status 37
xyz.com version - index status 8 how can we get more pages to be indexed or found by google sooner rather than later as we have lost major traffic. thanks for your help in advance0 -
Adding videos to a website
Hello! We are producing multiple videos (each about 1-minute long) for a company website. We have decided to use Wistia to host them, in order get the full SEO benefits of links to the videos. I have two questions: 1. Would it definitely be better for SEO to divide up the videos and place them on the various existing pages of the site that are related to the video content, rather than putting all the videos together on a separate video page? 2. If we do put different videos on different pages, would it be a bad idea also to have a video page with all the videos together? Would this be considered duplicate content? Thank you very much!
Intermediate & Advanced SEO | | nyc-seo0 -
Will adding 1000's of outbound links to just a few website impact rankings?
I manage a large website that hosts 1000's of business listings that comprise an area that covers 7 state counties. Currently a category page (such as lodging) hosts a group of listings which then link to it's own page. From these pages links are present directly to the business it represents. The client is proposing that we change all listings to link to the representative county website and remove the individual pages. This essentially would create 1000's of external links to 7 different websites and remove 1000's of pages from our site.
Intermediate & Advanced SEO | | Your_Workshop
Does anyone have thoughts on how adding 1000's of links (potentially upwards of 3000) to only 7 websites (that I would deem relevant links) would affect SEO? I know if 1000's of links are added pointing to 1000's of websites the site can be considered a link farm, but I can't find any info online that speaks of a case like this.0 -
Transferring link juice from a canonical URL to an SEO landing page.
I have URLs that I use for SEM ads in Google. The content on those pages is duplicate (affiliate). Those pages also have dynamic parameters which caused lots of duplicate content pages to be indexed. I have put a canonical tag on the Parameter pages to consolidate everything to the canonical URL. Both the canonical URL and the Parameter URLs have links pointing to them. So as it stands now, my canonical URL is still indexed, but the parameter URLs are not. The canonical page is still made up of affiliate (duplicate) content though. I want to create an equivalent SEO landing page with unique content. But I'd like to do two things 1) remove the canonical URL from the index - due to duplicate affiliate content, and 2) transfer the link juice from the canonical URL over to the SEO URL. I'm thinking of adding a meta NoIndex, follow tag to the canonical tag - and internally linking to the new SEO landing page. Does this strategy work? I don't want to lose the link juice on the canonical URL by adding a meta noindex tag to it. Thanks in advance for your advice. Rob
Intermediate & Advanced SEO | | partnerf0 -
What to do when you buy a Website without it's content which has a few thousand pages indexed?
I am currently considering buying a Website because I would like to use the domain name to build my project on. Currently that domain is in use and that site has a few thousand pages indexed and around 30 Root domains linking to it (mostly to the home page). The topic of the site is not related to what I am planing to use it for. If there is no other way, I can live with losing the link juice that the site is getting at the moment, however, I want to prevent Google from thinking that I am trying to use the power for another, non related topic and therefore run the risk of getting penalized. Are there any Google guidelines or best practices for such a case?
Intermediate & Advanced SEO | | MikeAir0 -
Production and Priority Issue for SEO and Website Usability
I am a NOVICE .........My website is about 4 months old. My developer/programmer only has 4-6 hours of work a week so it is going to take 4 months to finish two weeks of work. So I have to prioritize the things that are best for SEO (Our architecture is PHP,Apache and Zend) .** If you are interested I would be curious to how you would prioritize some or all of these. Or at least as many as you can until you get bored.** 1. Optimizing Cart/Conversion - 7 hrs - (Extremely low conversion rates)
Intermediate & Advanced SEO | | Boodreaux
2. Optimizing Speed for usability -10+ hrs (Very slow on initial load time) 10-14 sec
3. Filling in all Titles and Metadata - 2 hrs
4. Contact persistence with cookie...enter data only once. - 2 hrs
5. Social panels for sharing content - 3 hrs
6. Custom notifications for those who opt in. for updates - 5 hrs
7. Shorten 12 key URL's and optimize with key words - 3 hrs (I rank this very high)
8. Install Wordpress Blog - 5-10 hrs
9. RSS Feed - 5 hrs ( Run a feed real time on side of page)
10. Create Content Management System for me - 20 hrs (So I can make changes)
11. Keywords for H-1 Tags - 1 hr
12. At tag for images - 1 hr
13. Use of bold /italics - 2 hrs
14. Canonical tag in head - 3 hrs Any expert advice will be greatly appreciated. Boodreaux PS After studying SEO for 1 month I think the priorities should be #7,#3, #2, #1, #5 (on landing pages) #11, #12,#6, #4, #13, #14, #8, #9, #100