What happens to (external) linkjuice after you redirect a page?
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Hope everybody is having a good day:).
I was wondering what happens to the external link juice of a page when you redirect it to a new (and improved) url?
For instance www.example.com/lowvolumesword/highvolumeword/ 301 --> www.example.com/highvolumeword/
Will the /highvolumeword/ page lose a lot of (external) linkjuice?
Is it best to change the external links to the new url manually or leave them as is and let the 301 redirect take care of it?
Is it possible to say that no more than x% of your linkjuice will be passed through via a 301?
I hope im making sense here and am looking forward to your reaction.
Thanks in advance,
Lawrence -
Hi All,
Mini update here.
Matt Cutts posted a video exactly about this issue on YouTube yesterday.
Basically he says 'PageRank' loss via 301's is a MYTH :D.
In my opinion this sounds like great news to me.
I assume i won't have to change all my external links to a new url just to save +- 10% juice
Video link:
http://www.youtube.com/watch?feature=player_embedded&v=Filv4pP-1nwHope this info is usefull to you guys ( and gals) :),
Lawrence Shaw
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Hi Takeshi Young,
Very intersting information from pretty much the most credible source.
So if i leave the links as is i'd have a little loss of linkjuice (10/20%), If i want 100% juice to be passed along i would have to change the links targetting url to the new ones.
Does Google get 'upset' if you change existing external links? I can imagine that the 'bots' don't like existing links changing much and could consider it spam tactics.
-
Matt Cutts from Google has said himself that 301s do not pass all their link value:
http://www.seroundtable.com/archives/021832.html
As to exactly how much value is lost, only a Google engineer would know. From my experience, it's not a very big loss, probably only 10-20% at most.
-
Hey Dan,
Thanks a lot for sharing your thoughts. I agree with you 100%.
I wonder if there is anyone else who has another opinion or knows of case studies that have tested what we are thinking.
Got a lot of migration ahead of me with quite a bit of linkbuilding on the 'old' url's, so definitely want to do whats best in thiscase
-
HI Lawrence
As far as i understand it aprox 90% of the 'juice' will be preserved/passed on to the new URL
If able to change any of the external links to the new one quickly and easily then why not, to get the 100%
Thats my take on it anyway
All Best
Dan
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Link Building | | Adina Laura Matei
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https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/0 -
Is it Safe to do 301 Redirects on Tiered Expired Domains?
Is this considered a safe SEO friendly strategy to redirect expired domains using 301s to your higher tiered domains? Thank you!
Link Building | | SteveScott310 -
Are links from BBB on non-accredited business pages helping SEO?
I've been doing a lot of research on BBB and the site's value. I know you have to pay for accreditation as well as a link, and most search engine optimizers says it's worth it. I added a company to BBB in October, but I did not pay for accreditation or a link, and yet a link still appears on the business' BBB page. Is this link still a followed link? Does Google view it as an important link? If a non-paid link on BBB is still good, I don't see too many more benefits to BBB accreditation than the trust factor and possibly gaining an A+ ranking.
Link Building | | rcseo0 -
Does this count as a backlink to my category page?
I am ranking high with a certain category page and I am reading that I need backlinks to that page. It is going to be a challenge to get a backlink to that specific category page but how about this? Category page URL: www.mysite.com/category/name Backlink to this URL: www.mysite.com/category/name/specific-blog-post (EDIT: Apparently these types of links don't exist! I went into the category page and clicked on a blog post and it just gave me the www.mysite.com/blah-blah-blah) Will that count as a backlink to the category page? Right now I am only getting backlinks to these blog posts: www.mysite.com/this-is-a-blog-post Any help appreciated! EDIT: Well I guess now my question is worthless. But if you have any input, it would be appreciated.
Link Building | | dealblogger0 -
Why don't some external links "count"?
A car-dealer client advertises through DexKnows, and the entry includes a link to the client's website. That link is not listed as a linking domain through OpenSite Explorer for the client's site. A competing car dealer also advertises through DexKnows, but that link is counted as a linking domain for the competitor. Why the difference? (I'm new and still learning -- linkbuilding appears to be my weakness.) Thank you!
Link Building | | TheOptimizer690 -
Keyword drop with its own appropriate landing page
I have a question to ask. I have these two generic keywords - e.g. shoe and shoes. These two keywords have its own landing pages - www.example.com/shoe.aspx and www.example.com/shoes.aspx Now here is my dilemma. Every time I do link building on these keywords using its own landing pages (www.example.com/shoe.aspx and www.example.com/shoes.aspx), the landing page which is "www.example.com/services.aspx" is the one that ranks on the SERPs while the appropriate landing pages (www.example.com/shoe.aspx and www.example.com/shoes.aspx) go down in the results. So what I did was I started using the services page ( www.example.com/services.aspx) for both keywords - shoe and shoes. Now what happened then and now was that, the shoe and shoes appropriate pages (www.example.com/shoe.aspx and www.example.com/shoes.aspx) go up in the SERPs while the services page (www.example.com/services.aspx) go down. I do not know what to do. Pls help
Link Building | | matti_wilson0 -
Would you advise removing a "links" page?
I'm doing a site audit for someone and they have a links page full of reciprocal links for other similar businesses across the country. My gut instinct is to remove this page. How would you approach this if this was your client?
Link Building | | MarieHaynes0 -
What % Page Metrics & Social, What % Links?
It seems that a lot of the focus of SEOs, especially whitehat SEOs like SEOMoz and Distilled has shifted a lot more towards improving page metrics (bounce, return rate, etc) and social metrics. I'm curious - And of course, I'm just asking for guesses - But what percent of ranking do you think is page metrics, social metrics and other non-link based metrics and what percent do you think are link based metrics?
Link Building | | DerekP0