PDF linkbuilding - pictures or no pictures since they might print it
-
Hello,
We're writing a PDF on how to choose a product for our niche. We want people to link to the PDF, share it with people, and possibly print it.
How heavily should I use graphics and images in this PDF? The corresponding article is full of graphics, charts, and images.
Thanks.
-
If the graphics and charts will make the report look good and add value to the data then I'd add as many as I felt were neccessary.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
400+ deleted pictures, 404 on URLs, can they be deleted without penalty?
A client had a website redesign and over 400 pictures (she's a photographer) were lost. The URL's (ending in .png) are hanging out there and according to the site scan, they have a matching current URL. Since the pictures are gone can the URL be deleted?
Intermediate & Advanced SEO | | fcromwell0 -
Using the same picture, but 2 differents pages and Alt descriptions
Hi Moz experts, I have a quick technical question for you. If we would like to use the same picture on the website, but using differ Alt description and also, be sure to customize it to make sure, it will not look like the other. This strategy is for saving cost on new picture. Do you think google will see this as iidentical content ? Thank you for your hands up on this question.
Intermediate & Advanced SEO | | johncurlee0 -
Embedding PDF previews and maintaining crawlability/link-equity.
One site that I'm working on has previously had a great deal of success from the pdf preview content on the site. The pdf previews are quite substantial and rank for many many long-tail terms that drive a reasonable amount of traffic back to the site to purchase the full version of the product. As part of a site redesign, the way the pdf previews are embedded/presented on the page is changing slightly: The proposed modal pop-up on the new site the code looks like thie: <object data="my-pdf-preview.pdf" type="application/pdf" style="width:100%; min-height:600px; max-height:100%;max-height:100%;"><embed src="my-pdf-preview.pdf" type="application/pdf"></object> Where as the old code looked like this: <object data="mt-pdf-previewpreview.pdf#view=FitH,50&scrollbar=1&toolbar=0&statusbar=0&messages=0&navpanes=0" <br="">type='application/pdf'
Intermediate & Advanced SEO | | DougRoberts
width='100%'
height='600'> It appears your Web browser is not configured to display PDF files. No worries, you can download the PDF file here.</object> Note: how previously the code contained a plain, standard link to the pdf document. My worry is that without this link, search engines won't a) be able to discover/crawl the pdf content or b) pass any link-equity to these pdfs. Does anyone have any experience/recommendations about this? I'd like to have some information before I request that they add a plain link to the pdf previews back onto the on-page content.0 -
Steady decline since Panda 4.0 but struggling to identify cause (and solution!).
Hello I work as an in-house SEO (previously worked for an agency) for the website naturalworldsafaris.com. After a strong start to the year we were seeing really good growth but since Panda 4.0 was released we have been steadily declining. Our site has, I believe, good, unique content and is largely free of technical issues. I'm struggling to identify what exactly is the issue for the drop. We've had several key terms drop from the top half of page 1 to page 2 of the SERPS, such as the term "Borneo Holiday" (on a Google UK search). I don't believe we have any duplicate content issues. We've had a few external SEO specialists take a look and none have come up with anything new. Site speed has been flagged as a concern but when compared to our competitors in the SERPS we are consistently one of the faster sites so while we are looking to improve this, I don't feel it can be the only issue. Any suggestions as to what else we should be investigating next would be much appreciated.
Intermediate & Advanced SEO | | KateWaite0 -
Webmaster Tools - Structured Data 100% drop. Many people with same issue, nobody seems to understand what might have caused it.
WMT shows a significant drop in structured data markup on June 7th, steep incline by June 21st. Now the same thing happened on August 9th, with no signs of recovery. Lost 45% of our search traffic. There are many people with the same problem, and nobody seems to know what caused it. Here are a few links to some forums: #1 Google Groups, #2 Google Groups, #3 Google Groups, #4 70% drop on GWT on June 7 Google SEO News and Discussion forum at WebmasterWorld. On our end we see a 100% drop in breadcrumbs and a 100% drop in hcards leading to a 45% search traffic drop. Any ideas why might have happened and how to fix this?
Intermediate & Advanced SEO | | PhilippGreitsch0 -
Outbound link to PDF vs outbound link to page
If you're trying to create a site which is an information hub, obviously linking out to authoritative sites is a good idea. However, does linking to a PDF have the same effect? e.g Linking to Google's SEO starter guide PDF, as opposed to linking to a google article on SEO. Thanks!
Intermediate & Advanced SEO | | underscorelive0 -
PDF for link building - avoiding duplicate content
Hello, We've got an article that we're turning into a PDF. Both the article and the PDF will be on our site. This PDF is a good, thorough piece of content on how to choose a product. We're going to strip out all of the links to our in the article and create this PDF so that it will be good for people to reference and even print. Then we're going to do link building through outreach since people will find the article and PDF useful. My question is, how do I use rel="canonical" to make sure that the article and PDF aren't duplicate content? Thanks.
Intermediate & Advanced SEO | | BobGW0 -
How to set up something that might let visitors the possibility to shift from one domain to the other?
hi experts of seo,
Intermediate & Advanced SEO | | guidoboem
could you help me to set up my multilanguage site? WHAT'S HAPPENED
we are translating our site and we have to DECIDE the best technical solution for us SEO target:
we haven't decided yet, anyway we are going to try to be ranked in other countries, especially in emergent countries FINALLY we select the different domain strategy ( .it domain for the italian and .com for the english ) so what are my questions?
how to make them linking without having seo problem, maybe with a intro page ?
and how to set up something that might let visitors the possibility to shift from one to the other? thank you very much Guido0