Large number of new web pages to launch in bulk or to stretch over longer time?
-
We are going to launch about 60.000 new web pages under one established domain (google pagerank 6), which currently has about 30.000 web pages. So web pages will triple.
New pages contain keyword variations of existing pages with pages targeting specific niches. All pages with unique and useful specific content for visitor. All pages heavily interlinked among each other.
Would you recommend to stretch launch of new pages over some time period, or do you see no problem to launch them all on one day?
In about 3 months we plan to launch another 180.000 new web pages.
Thanks.
-
If you have done this you might make a lot of money.
-
thanks.
understand your doubts.
indeed it was expensive to create and especially to update great part of the content every year.
-
You might surprise me and have high quality content for these pages... but for the volume of pages that you are talking about I think that it would be really hard and really expensive to have content that will survive.
That's about all I can say.
-
Have chosen on purpose a lower search volume example.
I have destination pages with facets of different leisure activities possible at the destination:
golf hotels USA
tennis hotels spain
while the above certainly have search volume, where to draw the line if you have detailled content on facilities of leisure activities at the hotel.
-
"hotels new york table tennis"
"hotels boston table tennis"
Just being honest. These sound like spam to me.
If you have 1/4 million pages of this stuff my money is on your site getting toasted.
-
Excellent. We have lots of proprietary content,
I am getting a bit side-tracked now, but if you have a minute I would really like to hear your opinion, as your comment touches my principal doubt, which I posted here a week ago, but did not get any good response.
Shall I provide facets of category pages for as many facets as I can provide unique content and benefit for visitor?
I plan to launch about 30 facets for each destination page. All unique content. All useful for visitor, but I am not sure if I should limit to less facets. Is 30 facets OK as long as they are unique and provide value? If I should cut out facets based on low search volume, where to make the cut?
To give an example, for a good ranking hotel site, should I create (among 30 other facets) facets like "hotels boston table tennis", "hotels new york table tennis", if I have unique proprietary content for these pages, despite relatively low search volume?
-
New pages are mostly just 2 clicks from my index page.
Here is the way I view 1/4 million pages.
If you have 25 links on your PR6 homepage - each hitting one of 25 category pages, then each category page linking into 100 subcategory pages and each of those linking into 100 individual pages. That's what it takes to get 1/4 million pages on a site with each being three clicks down.
If your homepage is a very strong PR6 then you might have a chance with such a content structure. If it is a weak PR6 then I think that you will need more links into the category pages or deeper.
If all of these links are from internal pages of your own site you might see a bit or rankings decline on your site's historic pages.
Do you think new pages could harm ranking/indexing of my existing destination pages?
YES. If these pages are thin content or have heavy page-to-page duplication it can trigger a Panda problem for your website. This can result in a site-wide ranking reduction.
I know people who have lots of pages built from commonly used geographic databases such as GNIS and their sites have been hit. Probably because they have a common template with different fields of data inserted. Their page get indexed, rank for a while and then they see a huge rankings and traffic drop. Historic pages suffer along with the new pages.
-
EGOL, thanks a lot. Again excellent advice.
Do you think new pages could harm ranking/indexing of my existing destination pages?
Would you launch the first 60.000 pages on one day or rather stretch time period?
New pages are mostly just 2 clicks from my index page.
Also have to clarify that we have have about 30 language versions in same domain, so under 10.000 pages finally per language.
Domain authority is 58 with 358 linking root domains (without any link building).Frankly I doubt we will get in a natural way lots of deeplinks as in the past 95% of our links were going to our index page, but will now consider to plan some active link building after launch.
-
In a span of three months you are going to go from 30,000 pages to 1/4 million pages. If these pages really are unique, genuine content with minimal duplication - not cookie cutter pages - then you have a chance that they will be indexed and stay in the index -- if and only if your website has enough linkjuice.
To get these pages indexed you will need many powerful links connecting deep into the mass of new pages to send spiders in and force them to chew their way out through the unindexed pages. These links must be permanent. If they are not then google will not spider these pages very often and they will be forgotten and drop from the index.
For 1/4 million pages you will need at least a couple hundred links from PR4 or better pages (each without a lot of outbound links) to supply enough spider action to get the new pages indexed, hold them in the index and make them competitive. So, be sure that your plan to enlarge this site will have that.
-
The New Yorker has a famous cartoon with two dogs on a computer that said 'no one knows your a dog on the internet', unfortunately Google would rather everyone knew. What I mean by that is a carefully concocted strategy may not be rewarded with large SEO value initially, as Google prefers the slow and steady approach. That's not to say that you may be contributing unique content that your industry is badly in need of. But ranking Amazon in Google's eyes would be a time consuming effort in the public domain, not one that launches completed and ready, unless of course you are a big brand. But if the content is meant to be interpreted as a complete set then I don't see any harm in launching all at once, a website launch, or campaign would be a good example.
-
Jonatahan, Tommy thanks for the comments.
To clarify. Pages are destination pages for travel related ecommerce site.
Faceted navigation type sub pages for existing destinations, but with lots of unique content for each facet.
My concern was that I did not want to raise any kind of alarms with google where triplication of number of webpages under one domain from one day to another may raise flags for appearing unnatural or manipulative.
-
Hi,
I think it depends on what kind of pages are you launching. Product description pages? Blog articles? If it is product descriptions or similar pages, I would launch all of them at once so that your pages will get crawled earlier and indexed earlier. If it is blog articles, I would strectch them over a period of time since Google loves fresh contents and by stretching the period, you will have 2-3 fresh article posted everyday. SWEET!
-
I think it could depend upon your long-term plan for these pages. If it's all original, useful content as you say, then I can't see any negative effects of launching it all at once. The problem could come more in how you plan on promoting these pages and how many of these pages are going to be important pages within your website. If there are key pages, depending upon the team and resources that you have to promote these pages, you might consider releasing them over time so you don't have a glut of content sitting there without promotion in social media/PR/link building efforts because you don't have enough people-power, time, or money to get the word out about it all.
On the other hand, if your plan is just passive, receiving long-tail search traffic as the search engines work their way through all of that content, then why delay?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How would you build links to this page?
Hi i have ecommerce store and currently we are looking to build links to category pages like: http://www.theiconic.com.au/womens-clothing-dresses-party-dresses/ What are some natural ways to build links to a page like this? Our SEO agency has done guest posting and forums but these are not natural link building methods and against Google policy. Any suggestions on how to build natural links to these pages? Cheers.
Intermediate & Advanced SEO | | wozniak651 -
Move domain to new domain, for how much time should I keep forwarding?
I'm not sure but my website looks like is not getting it's juice as supposed to be. As we already know, google preferred https sites and this is what happened to mine, it was been crawling as https but when the time came to move my domain to new domain, I used 301 or domain forwarding service, unfortunately they didn't have a way to forward from https to new https, they only had regular http to https, when users clicked to my old domain from google search my site was returned to "site does not exist", I used hreflang at least that google would detect my new domain been forwarding and yes it worked but now I'm wondering, for how much time should I keep the forwarding the old domain to the new one, my site looks like is not going up, I have changed all the external links, any help would be appreciated. Thanks!
Intermediate & Advanced SEO | | Fulanito1 -
SEO: How to change page content + shift its original content to other page at the same time?
Hello, I want to replace the content of one page of our website (already indexeed) and shift its original content to another page. How can I do this without problems like penalizations etc? Current situation: Page A
Intermediate & Advanced SEO | | daimpa
URL: example.com/formula-1
Content: ContentPageA Desired situation: Page A
URL: example.com/formula-1
Content: NEW CONTENT! Page B
URL: example.com/formula-1-news
Content: ContentPageA (The content that was in Page A!) Content of the two pages will be about the same argument (& same keyword) but non-duplicate. The new content in page A is more optimized for search engines. How long will it take for the page to rank better?0 -
Hreflang and paginated page
Hi, I can not seem to find good documentation about the use of hreflang and paginated page when using rel=next , rel=prev
Intermediate & Advanced SEO | | TjeerdvZ
Does any know where to find decent documentatio?, I could only find documentation about pagination and hreflang when using canonicals on the paginated page. I have doubts on what is the best option: The way tripadvisor does it:
http://www.tripadvisor.nl/Hotels-g187139-oa390-Corsica-Hotels.html
Each paginated page is referring to it's hreflang paginated page, for example: So should the hreflang refer to the pagined specific page or should it refer to the "1st" page? in this case:
http://www.tripadvisor.nl/Hotels-g187139-Corsica-Hotels.html Looking foward to your suggestions.0 -
Effect of Removing Footer Links In all Pages Except Home Page
Dear MOZ Community: In an effort to improve the user interface of our business website (a New York CIty commercial real estate agency) my designer eliminated a standardized footer containing links to about 20 pages. The new design maintains this footer on the home page, but all other pages (about 600 eliminate the footer). The new design does a very good job eliminating non essential items. Most of the changes remove or reduce the size of unnecessary design elements. The footer removal is the only change really effect the link structure. The new design is not launched yet. Hoping to receive some good advice from the MOZ community before proceeding My concern is that removing these links could have an adverse or unpredictable effect on ranking. Last Summer we launched a completely redesigned version of the site and our ranking collapsed for 3 months. However unlike the previous upgrade this modifications does not URL names, tags, text or any major element. Only major change is the footer removal. Some of the footer pages provide good (not critical) info for visitors. Note the footer will still appear on the home page but will be removed on the interior pages. Are we risking any detrimental ranking effect by removing this footer? Can we compensate by adding text links to these pages if the links from the footer are removed? Seems irregular to have a home page footer but no footer on the other pages. Are we inviting any downgrade, penalty, adverse SEO effect by implementing this? I very much like the new design but do not want to risk a fall in rank and traffic. Thanks for your input!!!
Intermediate & Advanced SEO | | Kingalan1
Alan0 -
Requesting New Custom URL for Google+ Local Business Page
This question is about the new custom URLs for Google+ Local Business pages: Has anyone heard any success stories with requesting a custom URL different than the two reserved ones offered by Google via contacting a Google Rep by phone? And what advantages might there be for a local business to go with a very long custom URL such asgoogle.com/+rosenbergAndDalgrenLLPFortLauderdale as opposed to just google.com/+RdLawyers? Does having the city name in the URL offer any <acronym title="Search Engine Optimization">SEO</acronym> benefit? Thanks!
Intermediate & Advanced SEO | | gbkevin0 -
Does an H1 have to be at the top of a page?
Because H1 "may" carry some weight with Google does it have to be placed at the top of the page? Can I place it towards the bottom of the page instead in normal body size? My goal is to keep the main keywords in the H1 but create a much friendlier title for the customer to read at the top of the page.
Intermediate & Advanced SEO | | PottyScotty0 -
Time for a new domain post-Penguin?
Hi there, Quick overview of a client who came to us after having the vast majority of their link value slashed by Penguin. Client only has a limited 'recovery budget' Client had been outsourcing SEO to a foreign company The website was 'keyword stuffed' when we arrived Links were of poor quality, the company clearly majoring on quantity rather than quality. Client was ranking #4 or #3 for a keyword which was bringing in sales. Post penguin, dropped to page 5 and then out of the top 100 for that keyword, losing 70% of sales. The client, under our supervision has Rewritten spammy content so they work for human beings (so it now reads well) Gone through the website and is removing old/duplicate and low-quality content De-emphasised other pages for the target keyword so that only one page majors on it. After doing the above has submitted a reconsideration request (about 2 weeks ago, so I know there's time). We are focussing on ensuring her content is written well and on building decent links to the site (i.e. to put some good-uns where the bad ones were). We're into month 2 of the 'clean-up exercise' and the site is still only ranking #90 for the keyword. Given the client's budgetary limitation, could it be more beneficial to consider a new brand identity and domain name to start afresh (without a 301 redirect) or should we just continue along the track we are doing with this client? Thanks!
Intermediate & Advanced SEO | | Nobody15609869897230