Good moz rank and trust, terrible page and domain authority
-
I have this happening both for page and domain.
For domain the rank and trust are 5.2 and 5.51 but domain authority is only 48. My competitors with trust and rank between 5.5 and 6 have their domain authority in the 70-80 range.
The same happens for home page metrics and the metrics are about the same.
What can cause this authority discrepancy?
-
Not being able to see your domain and that of your competitors makes answering this question with specifics a bit challenging, but SEOmoz defines PA and DA as predicting a page or domain's ranking potential in the search engines based on an algorithmic combination of all link metrics.
That said (or defined) I would surmise that you have good links, just not as many as your competitors, and your competitors probably have more than a few strong links from domains with authority (in both PageRank and Trust). Check out the image below. It shows a client's site (top) and five competitors. While it doesn't reflect your situation of a higher DA , it really demonstrates the effects of quality and quantity.
We have the most external links, but with fewer root domains than competitor two, and that domain's have a higher DA to PA ratio for the top five links than we do (90/28 vs. 70/60)
Definitely use the SEOmoz Competitive Link Comparison in your campaign vis-à-vis your competitors
Our global link popularity metric, calculated in a similar fashion to Google's PageRank (on a log scale between 1-10).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Building a high-traffic website in a jobs-related domain
Hi, We are currently planning upon starting a website that’s targeted towards people looking for government jobs in India. Here are the primary / base keywords that we are targeting: Sarkari Naukri Government Jobs / Govt Jobs Latest Government jobs Banking Jobs Bank jobs Railway jobs Employment News IBPS SSC We’re confused that how should we go about ranking on top for these / long tail keywords around it? Because, we think that this is not a domain where you can write long and information-oriented posts (1400-1500 words) to crack SEO. People come to websites under this domain to look for latest jobs and that might or might not be around the high-traffic keywords mentioned above. Secondly, it might not be possible to write a lot of long & information-oriented content around these newer job posts. How do we go about building a high-traffic website in this domain? Thanks...
Competitive Research | | Shalin.TJ0 -
Alexa Rank
Ok, I have a pretty good Alexa Ranking of 159K and have been online for less than a year. What my question is why is my Alexa Ranking so much better than all of my competitors who get way more traffic and have been online for years. The only thing that seems to be going slow is my page rank is still barely .98, while competitors are higher although they have lower Alexa Rank. What am I doing right to get good Alexa Rank?? What can I do to rais my PR and Domain Rank? Competitors for example
Competitive Research | | realmccoy1010 -
How does my competitor website jump from a natural ranking of 10 to 1 in a matter of days?
OK this has really got me baffled, and I really hope the MOZ community can give me the answers I am seeking.... My statements and queries below are my own opinions and thoughts. I am not an experienced SEOer and I am learning all the time, so if I have written something incorrectly, please feel free to correct me 🙂 I have been told that natural rankings take time, and I have read with the recent algorithm changes from Google, that purchased links do not have an effect like they used to. I have also read somewhere that google has clamped down on bogus article writing (MOZ please clarify) But what I am seeking some clarification on is, how does my competitors website, that has had a natural rank of #1 in the past, suddenly drop off; for a lengthy period of time, then suddenly re-appear at #10 on page #1, then some three/four days later, hit #1? I have read that natural rankings are purely natural. I.e. a domain owner cannot pay google to boost their natural ranking. But is this really true? Why is it when I speak to a close colleague of mine in the same industry, he mentions that his maps listing has dropped off, and after making a couple of phone calls to his SEO guys in India, maybe a day or two later, magically his maps re-appear? I really am starting to question is a "natural ranking" really "natural?" I have heard that some of these SEO agencies do have some tools that dramatically effect the natural ranking of a domain. What are these tools?
Competitive Research | | Giorgio680 -
Why do keyword competition rankings differ between Google and SeoMoz?
I am a novice at keyword ranking etc. so I appreciate your patience! I checked a longtail keyword - how do i get out of this relationship - in Google AdWords and it came back 'low competition.' When I entered it in SeoMoz it came back as 'very competitive.' Any thoughts? I appreciate your help.
Competitive Research | | UncleTodd0 -
What's the difference between 'external links' and 'linking domains to this domain' in my report?
I'm looking at a competitor analysis report. The number provided for 'external links' is 150. The number for 'external links to this domain' is 4860 and 'linking domains to this domain' is 232. What are the differences between these numbers?
Competitive Research | | lthompsonon0 -
Use abbreviations for domains?
hi, can i use abbreviations for domain, if i want to purchase a long keyword domain like 29 characters? abbreviations are good for SEO or GOOGLE appreciate it or not? and use that keyword in description of the site or title of the site need your help..
Competitive Research | | parallelseo0 -
How did this little site rank #2?
Keyword: "adoption agency" Site: http://www.opendooradoption.org These guys are ranked #2 for this very competitive term in all US regions. They're beating Bethany (and my company) who are orders of magnitude larger in both company size and link profile. Their domain authority is 40, and they have less than 200 links pointing to them with "adoption agency" in the anchor according to OSE. Their on-site is pretty much nonexistent. Does anyone have any theories as to how they accomplished this?
Competitive Research | | AdoptionHelp0 -
Why are links not being added to my Domain Authority
I have just compared my domain authority with competitors and I can see that they are outscoring me on links from YouTube etc. Even though I have same set-up with regard YouTube and Squidoo etc and am also featured on Dmoz... these are not being added to my domain authority. Any ideas?
Competitive Research | | manedog0