Primary Navigation: Keep All Links Or Keep Top Level
-
Our eCommerce site www.towelsrus.co.uk employees a primary navigation system which we can enable to as many categories or not as we link. If all categories are enabled it adds roughly another 50 to 60 followed links per page giving all pages roughly 150 followed links (Google suggests no more than 100 per page). If I enable just top level navigation then this reduces them all considerably.
Personally from the customer experience I think its better for them all to be visible, however from an SEO perspective and link juice perhaps not.
Thought and opinions much appreciated here.
Thanks
Craig
-
Hi,
Thanks for the video, a novelty to say the least. Again I think your response just further justifies the changes i am going to make to the primary nav.
Thanks again.
Regards
Craig
-
Hi Lucas,
Thanks for your thoughts and opinions. Really appreciated.
In response to the URL structure, this is auto generated by the website, we do not have any control over the URL at all other than it taking the category or product name into account. Unfortunate as it would be nice to have shorter URL's across the site.
Any way, thanks again
-
Hey Craig,
Great Question. I have made a video response for you.
In Summary
The number of links per page used to matter a whole lot more a couple of years ago when Google wasn't as advanced as it now is. However, it is able to crawl much more deeply and quickly without the same constraints. With this in mind I would recommend that you put on as many links as is necessary for the customer or user to reach their desired goal. Don't worry about link juice or search engines being unable to read the full page. This is very much a thing of the past.
Hope this helps
-
My personal opinion here is that user experience is priority #1. Google wants sites to be user friendly before it wants you to optimize it, so that said - I would recommend that you maintain the category navigation in the menu. If you look at various ecommerce websites across the internet, Amazon.com - is one of many, many sites that do the same navigation style as yourself. I think that you're just fine and to continue. It's a great looking website.
Although, looking further, I wonder why your navigation style is like this? http://www.towelsrus.co.uk/bathrobes/catlist_fnct362.htm
Is it just an unchangeable facet of your Ecommerce platform? http://www.towelsrus.co.uk/bathrobes/ or http://www.towelsrus.co.uk/cat362/bathrobes/ or http://www.towelsrus.co.uk/362/bathrobes/ would be a little cleaner. Anyway - my personal opinion. Hope this helps.
Best,
Lucas
PS. Matt has a good blog post for you: http://www.mattcutts.com/blog/how-many-links-per-page/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When domain a buys domain b (whose links direct to c), does domain a has links redirecting to domain c ?
Hi, I really need to know what happens when a company or domain (a) acquires another company with domain (b) with its links pointing to yet another location (c). Does company a then have redirects to c?
Intermediate & Advanced SEO | | Yeshourun0 -
Redirect closed shop to main shop, or keep the domain and content alive and use it for link building?
Hello, We used to have two shops selling our products, a small shop with a small selection of only our best quality products (domain smallshop.com), and a big shop with everything (bigshop.com). It used to make sense (without going into full detail), but it's not relevant anymore, and so we decided to stop maintaining the small shop, because it was time consuming and not worth it. There is some really good links pointing to smallshop.com, and the content is original (the product descriptions are different between both shops). So far, we just switch the "add to cart" button on the small shop into a link to the same product on the big shop, and did links from the small shop to the big shop also on categories pages. So the question is: in your opinion, is it better to do that, keep the small shop and content alive and build links to our big shop, or do 301 redirections and shut down completely the small shop ? Thanks for your opinion!
Intermediate & Advanced SEO | | Colage0 -
Link Types For Link Building
Hi i have a SEO agency we work with who are building quality guest post links for us, however they are also building forum, profile, blog comments
Intermediate & Advanced SEO | | spyaccounts14
and directory based links. 60% of their links they are building are high quality, relevant guest posts while the other 40% are the other link types. The 40% seem to be relevant directories, forums, blog comments, etc. They said they build other link types because it diversifies the link building and profile rather then just building high quality guest posts. As just building one link type can leave a footprint. What are your thoughts on this? Cheers.0 -
Worthwhile to have global footer links?
About Us, FAQ, Site Map, Terms & Privacy - I know rarely viewed by users (at least on my website), so why keep in global footer across all pages, since one could argue it will dilute some link juice to more important pages?Why not just keep on homepage only? What is argument for having links to these pages across all pages on a site? Is there any SEO value?
Intermediate & Advanced SEO | | knielsen0 -
Linking across categories
On a website when I link across in the same category should all the categories all pear on each page. Let's say I have 6 categories and 6 pages should I have the 6 links on all the pages ( such as A, B, C, D, E, on page 1 ( let's imagine this page is page F ), then on page A have link B, C D, E, F and so on for the 6 pages ( meaning all the links appear on all the pages across the category ) or should i just have let's say 3 links on page 1 ( link A, B, C ) , then link ( D, E, F ) on page 2, then A, E, F on page 3, link B, C F on page 4 and so on... ( which means that i vary the links that appear and that it is naturally ( at least I think ) going to boost the link that appears the most of the 6 pages ? I hope this is not too confusing, Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
How to promote some links on google
Hi our site is http://www.mycarhelpline.com If people search on our site in Google by typing - Mycarhelpline they see links - why mycarhelpline, contact us and about us how can we put some other key pages by replacing above pages
Intermediate & Advanced SEO | | Modi0 -
Link Building Post Penguin?
I really am lost as to what to do these days.. The problem with my industry is the whole idea of link bait isn't very lucrative. There are no bloggers either, so guest blogging also isn't a very good option. Seems to me like the best thing I can do is just publish content! So, publish a lot of quality content? LOL, sounds like that's right up Google's alley. Where do you publish your content, and what would you say has shown the best results for you personally? We called an SEO company, Arteworks, a few days ago (Friday), and they really didn't go into any details about how they build links. We called them because I saw a post that you commented on, here, and it recommended a few companies at the bottom of the post. (Arteworks being one of them) Really, this is where I get so dang confused... The goal is to build links like the old days, except only use unique content, diversify your pages, and anchor text? Sound about right? Or, should I only create content on my site? Thanks in advance for your time and advice!! Sincerely, Tyler Abernethy
Intermediate & Advanced SEO | | TylerAbernethy0 -
Outbound Links to Authority sites
Will outbound links to a related topic on an authority site help, hurt or be irrelevanent for SEO purposes. And if beneficially, should it be Nofollow?
Intermediate & Advanced SEO | | VictorVC0