Google changing title tags to branded
-
Hi guys and gals, i noticed in the results today Google has been changing my title tags so that brand: is in the front of it all.
This is not in the code but my title tag structure site-wide is keywords and then always | brand on the end.
Why has this happened does anyone know? does it affect my first keyword in the title tag, i guess Google might do it as it recognises the brand and wants users to know it?
-
Ah ours are 69 lol, this makes sense. Though it happened today and i saw competitors have it today.
-
Hi,
How long are your title tags? A new algorithm change that happened over the summer affects the way truncated titles appear in the SEPRs. The highlights: any title that is over 68 characters is no longer cut off and truncated; instead Google can produce a title algorithmically if the title element is too short or too long. If we would like to have control over the title item, that it must be within the new requirements (25ish to 68ish characters)
Here are the details from the update:
- "Trigger alt title when HTML title is truncated. [launch codename "tomwaits", project codename "Snippets"] We have algorithms designed to present the best possible result titles. This change will show a more succinct title for results where the current title is so long that it gets truncated. We'll only do this when the new, shorter title is just as accurate as the old one."
- "Efficiency improvements in alternative title generation. [launch codename "TopOfTheRock", project codename "Snippets"] With this change we've improved the efficiency of title generation systems, leading to significant savings in cpu usage and a more focused set of titles actually shown in search results."
- "Better demotion of boilerplate anchors in alternate title generation. [launch codename "otisredding", project codename "Snippets"] When presenting titles in search results, we want to avoid boilerplate copy that doesn't describe the page accurately, such as "Go Back." This change helps improve titles by avoiding these less useful bits of text."
Soruce:
http://insidesearch.blogspot.ca/2012/06/search-quality-highlights-39-changes.html
Cheers!
J
-
Hi Martin its non brand terms, and ive noticed some competitors today get it also.
-
Is it branded or non branded search terms you're using in the SERPs? Google has a habit of changing branded meta titles when it see's fit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Sites website https://www.opcfitness.com/ title NOT GOOD FOR SEO
We set up a website https://www.opcfitness.com/home on google sites. but google sites page title not good for SEO. How to fix it?
Technical SEO | | ahislop5740 -
Google Publisher status
Hi all, I just wondered what the general opinion was with regard getting Google publisher status for medium to large organisations. Lots of our clients write a lot of articles & publications and it would be interesting to get some thoughts on how others view Authorship & in particular Publisher credentials. Thanks!
Technical SEO | | davidmaxwell0 -
Google Places, Google Plus, Oh my!
Ok - So I am in the position to try and clean up the current Google places nightmare for a company. Right now there is about 3 or 4 different google places listings for them that they have no control over. So here is what I did: 1. I took control of them all by verifying via phone and confirmed all of them. 2. I suspended all the listings but 1 3. I edited the one listing to be accurate and complete.
Technical SEO | | DylanPKI
Then I waited, and waited... A month later, the old listings are still up and none of the changes to the one listing have been made. Today it gets a bit more complicated. Today I created a Google+ page for the business which seems like it may end up adding yet ANOTHER Google Places listing, is that correct? They are sending a post card to verify, but I have the page all set up ready to go and plan on tying it to the website. I am not exactly sure what my specific question is, but I am looking for any advice anyone has on the best way to go about this situation. Thank you in advance!0 -
Header Tag Question
While reviewing code on a site, I found the following: <h1 class="<a class="attribute-value">logo</a>"> <a id="<a class="attribute-value">logo</a>" href="[http://siteexampleh1.com](view-source:http://dmbinc.com/)"><span>Example of most important content on this page- Companyspan>a> h1> Is this the correct way to place code for an h1 tag? The content is cached within the page and is hidden to the viewer. The content that is assigned as the h1, is a logo. Majority of code I have been reviewing does not use this setup. The code would instead read as ( This is heading 1 ). Can anyone provide insights on this? Thanks!
Technical SEO | | jfeitlinger0 -
Google is indexing my directories
I'm sure this has been asked before, but I was looking at all of Google's results for my site and I found dozens of results for directories such as: Index of /scouting/blog/wp-includes/js/swfupload/plugins Obviously I don't want those indexed. How do I prevent Google from indexing those? Also, it only seems to be doing it with Wordpress, not any of the directories on my main site. (We have a wordpress blog, which is only a portion of the site)
Technical SEO | | UnderRugSwept0 -
Google Search Parameters
Couple quick questions. Is using the parameter pws=0 still useful for turning off personalization? Is there a way to set my location as a URL parameter as well? For instance, I want to set my location to United States, can this be done with a URL param the same way as pws=0?
Technical SEO | | nbyloff0 -
Google Sitelinks
We have an e-commerce site that has about 50k pageviews of our main shop page every week. However in our Google sitelinks we have one for 'Shop'. However, for the Shop sitelink Google is linking to a random URL that we have never & would never use as a URL and not to our Shop page. I can't work out why Google would pick up this random url as we have so many links etc to the main shop page. Why are they not linking to the right page? I have blocked that url in webmaster tools and done a redirect but I want to understand why it happened in the first place. It included 'swedish+fish' so it seems weirdly spammy?! Any thoughts would be really helpful (and I am only mildly techy). Many thanks
Technical SEO | | ahamill0 -
Why crawl error "title missing or empty" when there is already "title and meta desciption" in place?
I've been getting 73 "title missing or empty" warnings from SEOMOZ crawl diagnostic. This is weird as I've installed yoast wordpress seo plugin and all posts do have title and meta description. But why the results here.. can anyone explain what's happening? Thanks!! Here are some of the links that are listed with "title missing, empty". Almost all our blog posts were listed there. http://www.gan4hire.com/blog/2011/are-you-here-for-good/ http://www.gan4hire.com/blog/2011/are-you-socially-awkward/ MaeM3.png TLcD8.png
Technical SEO | | JasonDGreat0