Are articles still benificial and how best to promote them?
-
Hello,
I'm trying to promote a new site doing things differently moving forward if needed in order to prevent getting google slapped while being as efficient as possible..
We have a main site which manufacturers materials. we also have a blog on blogger.com every week someone in our office writes an article about something related to our area of work and within the article has a varied keyword or two embedded within the article they are writing...
My questions are as follows:
-1- should be change our blog site address from oursite.blogger.com to blog.oursite.com?
-2- would it be beneficial to have a link from our main site to the oursite.blogger.com
-3- We also have a ezine account, would it be beneficial to also post this same article perhaps with some minor changes to our ezine account so that it would start to get more visibility from other sites or is this now possibly a no no?
-4- should we be now usin nofollow links in our articles? if we do use nofollow links aren't we losing the benefit?Any suggestions would be greatly appreciated
-
Hi,
-
What I was trying to say is that it is not easy to contact the webmaster of certain websites to add the canonical tag to prove that you are the original author. Therefore, if you are planning to do it, make sure you can reach the webmaster and they are willing to add the canonical tag.
-
Since I don't know which industry or niche you are in, it is hard to recommend authority blog sites to guest blog on. What you can do is either 1) Google "Guest Blog + Industry/niche" or 2) Visit http://myblogguest.com/ and browse the forum to see what blogs are looking for guest authors. It is free to create an accont and everyone in the community is nice. If you ask people, I am sure a lot of people will refer you to that site to look for guest blogs.
Hope this helps!
-
-
Hi,
Once again thank you..
Can I get some clarification:
-1-
HAVE TO MAKE SURE that they use canonical tag pointing to your article so that Google will know that your article is the original article.
I understand canonical to meaning http://www.mysite.com but what do you mean but tag pointing, can you further elaborate please?
-2-
Can you suggest some names of some of these authority blog site to guest blog on? Also would we need to write original articles for these sites as a guest blogger or could I just use the same one that I am writing for the blog.mysite.com weekly..
thanks in advance for the extended info..
-
- If you don't want to share your link juice, then use the nofollow. You should let your links link natually instead of manually adding nofollows to links. The following 2 links can provide you with more information on the nofollow internal linking.
http://www.seomoz.org/q/no-follow-internal-links-2
http://www.seomoz.org/blog/questions-answers-with-googles-spam-guru
- The more popular way to promote your website is to guest blog on other authority sites. One, you get to spread your name and knowledge and two, you get a nice juicy nautral backlink from them. I guess you can post on other sites with the same article to gain more visibility; however, you HAVE TO MAKE SURE that they use canonical tag pointing to your article so that Google will know that your article is the original article. Well, Guest blog is the way to go.
-
Thank you for the info and insight.. I have a couple more questions if you don't mind:
-1- What about links to my site from my articles, can they be follow links instead of nofollow?
-2- as you stated I believe e-zine style promotion is old tactic, can you suggest some more new tactic ways, or if its to lengthy can you direct me to a good article describing these
-3- any other input or suggestions is well welcomed..
Thank you..
-
Hi,
-
Yes, definitely have the blog under your domain. It provides more benefits than not doing so. You can either create a subdomain or a subfolder for your blog. Blog.website.com or website.com/blog
-
Whether you have a blog outside or under same domain, you should have a link on the main website to drive taffic to the blog.
-
If you do not rewrite the article and simply post the same article to ezine, it is not beneficial. Posting on ezine and article directories is an old tactic and doesn't work as well now. However, these directoies can definitely give you more views but not good for SEO.
Create a blog under your domain and post frequently so your site will get the freshness update overall. Keyword research before publishing and include them in your article. Provide informative articles and make sure to share on Social Media sites. Social Signal is slowly playing a part in SEO.
Hope this helps. Please let me know if you have more questions.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Are Internal Linking Best Practices For Blogs?
We have a blog for our e-commerce site. We are posting about 4-5 blog posts a month, most of them 1500+ words. Within the content, we have around 10-20 links pointing out to other blog posts or products/categories on our site. Except for the products/categories, the links use non-optimized generic anchor text (i.e guide, sizing tips, planning resource). Are there any issues or problems as far as SEO with this practice? Thank You
Intermediate & Advanced SEO | | kekepeche0 -
Best Strategy for FAQ & Canonical?
I have an FAQ database setup on my site and there's about 30 questions in 6 categories so 5 questions per category which is a pretty good page size for one category. I'm trying to determine the best strategy for publishing them from both a user and SEO standpoint. From a user standpoint, I want to have one page per category. Dumping them into a page with all 30 questions is not user-friendly and some categories are very unrelated to others. I should note that Google did already index a page that does have all the questions on it, but I was just planning on changing that page to just have 6 links to each of the category pages so then I don't have to bother with 301 redirect or removing the pages in the site's Search Console. There's also an option to to link the questions for the entire FAQ or from the category list to one page with just that question and answer. So my thinking at this point is to as I said, just change the page that has all 30 questions to a list of the categories and link to category pages having the questions for that category and disable the individual question pages. Or would it be beneficial from an SEO page to have google index the individual question pages and link back to the category page and put a canonical tag on the category pages? In other words the question then becomes, index the category pages or index the individual question pages? The other issue is the answers for some of the questions are lengthy, multiple paragraphs, and the FAQ has the option to have a hide/unhide feature on the answers so you can easily see all the questions first then expand the answers on the ones you are interested in. However I thought I heard Google discounts (doesn't ignore) content that is by default hidden on page load. I guess this would then give a reason for going with the indexing of the individual question pages. But it seems to me, you can't put the canonical tag on the category pages and point it to the individual question page. And if you put the canonical tag on the individual question page linking it to the category page, then the individual page won't necessarily get indexed will it?
Intermediate & Advanced SEO | | MrSem0 -
Optimizing for Two Keywords - H Tag Best Practices?
Hey Everyone, I have to do a local SEO campaign. My landing pages need to target two keywords. I was wondering if you could look over this proposed H tags I've written and give me your thoughts. Houses for Sale and Commercial Real Estate in Houston, TX Houses for Sale in Houston, TX Commercial Real Estate in Houston, TX Am I heading in the right or wrong direction?
Intermediate & Advanced SEO | | Charles_Murdock0 -
Keywords loosing positions whats best can be done?
Hi, Keywords loosing positions whats best can be done? We have 1,000's of keywords we receive traffic each day and new ones added daily and many loose from position 1 to 10 or more What can we do to get back to position1 or the first page? Any tips i could get? Thanks
Intermediate & Advanced SEO | | mtthompsons0 -
Best E-commerce CMS from a SEO perspective
Hello fellow mozzers, I have a lot of experience with Magento and a little bit of experience with Prestashop and i am quite aware of their strengths and weaknesses regarding SEO. I was wondering which E-commerce CMS is the best for SEO. I am talking about the CMS as you download it. There are hundreds of plugins for the popular systems which improve their SEO power tremendously, but i'm interested in which CMS is the best right out-of-the-box. Let me know what you think and why you think so. Thanks in advance 🙂
Intermediate & Advanced SEO | | WesleySmits1 -
Our website scores A but on google we are still on 7th page
Hi all, I have run on page keyword optimizations with exact terminology used to find our company service or our competition on google. We have ranked A, with almost all points complete. I did the same for our main competitor and they ranked F. Then i did page positioning on Google and they get on page 1 fifth line and we get page 7. We have plenty of unique content and extensive website.
Intermediate & Advanced SEO | | EMGCSR
Could there be any other reason than reason for this other than backlinks? Many thanks for your help.0 -
What do you do with outdated news and articles?
What do you guys do with your old content/news/articles? Do you just leave them on your site forever for historical reasons? It goes without saying that you wouldn't delete an article that has links pointing to it. But if there aren't any links, it doesn't rank and it doesn't receive traffic… do you just scrap it? How say you? Update: I would also like to throw in that I have a client who in 2006/2007 used content from another site. What would you do with that content after this amount of time? Bother with it?
Intermediate & Advanced SEO | | BeTheBoss0 -
Google Previews highlighting Promotions?
I came across this today when doing a Google search - a site that has a small promo code listed on their page shows a preview with that promo highlighted...I dug around their code a little bit, but couldn't find if it was something they were doing to manipulate their preview in the search results. Is Google automatically highlighting promotions in previews, or did getmarried.com/magazine/ somehow manipulate the page to make their promo highlighted? And if so, how? You can see the site at http://www.getmarried.com/magazine/ and you can see the preview with the promo highlighted attached. ZDY52.png
Intermediate & Advanced SEO | | klars5240