Does google penalize for banner ads?

[Ezpro9]

client has banners on site 1 linking to site 2 and vice-versa but these links are auto generated with each blog post ( new post means new ad link)

is this a problem?

see, its not like he just has one banner on reach site pointing back to the other - his ads automatically appear on each page that a blog post is posted - im sure you know what i mean but im trying to to my best to make sense here

everytime another blog post is created for site 1 then another banner is also created linking to site 2

client thinks it may be a big problem - is it?

[Ezpro9]

thanks marie - thats what i needed to hear

[MarieHaynes]

According to the Google quality guidelines all forms of advertising should be nofollowed.

If you've got a couple of these then you're not going to be affected by an algorithmic penalty like Penguin.

But if you ever get a manual review then they could get you in trouble.

It's a timely question because there was just a story on SEL today about how many British newspapers have had their pagerank cut to zero because of selling followed links.