Google Images referral visits fell off a cliff
-
As of 28-Jan, referral traffic from Google images (/imgres) to my domain has pretty much vaporized. Visits are down 85%.
It's actually not a disaster because most of those visits were from poorly optimized alt tags that were resulting in low quality visits. The interesting thing is that visit duration is up 80% during the same period.
So I'm asking this question out of curiosity more than anything. Is this likely an algorithm tweak? I can't think of any major changes on my end.
There's only one other data point to mention but I don't see how they'd be connected. I did two PRWEB releases on 29-Jan and 30-Jan that resulted in a few hundred new no-follow links back to my site.
-
According to google , they say:
"The domain name is now clickable, and we also added a new button to visit the page the image is hosted on. This means that there are now four clickable targets to the source page instead of just two. In our tests, we’ve seen a net increase in the average click-through rate to the hosting website."
However, our referral traffic is down too, so is anybody else's I have seen / heard of. The number of buttons does not do anything, an I would like to see their results.
In the past, I have had good traffic from google image search, now it is just less of the same traffic, which is really sad in my opinion.
-
Yeah, I knew about the change to their presentation of images but hadn't considered the fact that it would reduce click-throughs. Even if I had considered it, I wouldn't have guessed that much of a drop-off. Thanks for the link.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google search console
Checking our links to our site on GSC and we've dropped from 515 to 324 over night - is this normal?
Reporting & Analytics | | RayflexGroup0 -
Traffic Drop Observations: Google UI, Mobilegeddon
Our traffic has dropped 25% in the last 3 weeks while maintaining our keyword rankings. At first, we thought it was due to the simultaneous change in Google UI where they removed the separators between ads and organic results. However, now, we have also noticed that our user devices have gone from ~ 50% desktop/50% mobile to 20% desktop/80% mobile. Just food for thought ...
Reporting & Analytics | | Humanovation0 -
Google Analytics Tracking Code Problems
I am having a problem with my Google Analytics tracking codes. The relevant GA tracking codes have been entered into the source code of certain sites I'm running campaigns on, but Google Analytics is still telling me that the tracking code hasn't been installed - yet it has. What could possibly be the problem here? I have checked that these sites don't run off multiple domains, and that the tracking code has been entered in the correct place within the source code - and yet I am still having problems with GA. Any suggestions?
Reporting & Analytics | | WebhouseISP0 -
Traffic Discrepancy between google and moz
I checked my traffic data this morning for this past week and there seems to be what I hope is a huge mistake. https://www.diigo.com/item/image/3vpdp/mckp My traffic seems to have dropped from 176 organic visits to 0 visits. There is no indication of this at all in Google analytics. What's going on?
Reporting & Analytics | | EcomLkwd0 -
Advanced Segment on Google Analytics
Hello there, hope everyone is allright and rockin' the SEO world 🙂 Was wondering if anyone could give a tip on how to configure an 'Advanced Segment' on Google Analytics. Basically I need to isolate traffic for 4 specific subfolders. E.g. www.mywebsite.com/solutions/A www.mywebsite.com/solutions/B www.mywebsite.com/solutions/C www.mywebsite.com/solutions/D/part1 Please note that the website has more pages under the specific section. E.g www.mywebsite.com/solutions/Z www.mywebsite.com/solutions/D/part2 but I only need to isolate the 4 directories (and their own sub-folders) mentioned above. Any idea how I could do this? Thanks a lot Joe
Reporting & Analytics | | Joseph.Volcy0 -
What to get from google Webmaster tools?
Hi everyone, I've been doing optimization for our websites and tracking the results regularly but don't really know what the results actually mean. I heard that I need to check the traffic and organic results from Google analytics and Google webmaster tools. Everybody says something and not sure what to do? Is there anyone clarify the SEO process for me - when to do what and why in simplest way? Thanks in advance,
Reporting & Analytics | | WTGEvents0 -
AW Stats vs Google Analytics
Hey Moz Community, I am looking to get opinions on the best practice for analytics/traffic analysis. From experience I know that AW Stats reads high and Google Analytics reads low for traffic for reason in this article http://www.smartz.com/blog/2009/01/23/analytic-confusion-%E2%80%93-awstats-vs-google-analytics/ It drives me a little nuts how far off both are for some pages. I have one article that shows 100 views (GA) and AW stats shows 5 times that number of views. Any suggestions or systems you recommend? Thanks
Reporting & Analytics | | johnshearer0