Where can I find research on consumer search habits for fashion items?
-
I will be pitching to an established major UK-based fashion brand in a few days. Their brand is well-known within their target demographic and they have only recently starting selling their collection online. They are currently unconvinced of the need to use SEO for any terms other than their own brand names for which they would naturally rank with little extra effort.
Can anyone point me to any research or data that shows consumer trends to research fashion purchases online or trending away from shopping mall browsing habits?
-
Thanks Nakul
Much appreciated!
Danny
-
Danny
I found your question from last month. I am guessing by now you would have already pitched your client. However, I'll share an interesting post at Search Engine Land.
It's not really fashion world, but it gets the point across.
I hope that helps you and/or other readers and business in similar state of mind
This is a very common problem in the world of search. Both in SEO and PPC.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google's Search Algorithm update to 'Local Snack Pack'
Hi there - I was wondering if anyone else has noticed a big shift in the Google Local 'snack pack' in the past 48 hours? We have noticed a big change in clients results - specifically today. Has anyone else noticed any changes or perhaps data on possible changes? I am aware of this update: https://www.seroundtable.com/big-google-search-algorithm-ranking-update-29953.html but perhaps there maybe another update since. Any input would be much appreciated! Phil.
Algorithm Updates | | Globalgraphics0 -
Can setting up a Domain Forward lead to sudden drop in Rankings?
Hi there, Our website www.porcelainsuperstore.co.uk has been ranking on pages 1 and 2 of Google for the past 12 - 18 months for a number of our key search terms. There has been the odd fluctuation but nothing major. On Wednesday of this week (2 days ago), we purchased the domain www.porcelainsuperstore.com and without thinking I enabled Domain Forwarding on this domain to go to www.porcelainsuperstore.co.uk
Algorithm Updates | | piazza
Today our rankings have shown quite dramatic drops, e.g Wood effect tiles position 1 to position 3 Metro tiles position 9 to position 12 Quartz tiles position 4 to position 9 Floor tiles position 14 to position 25 Can anyone advise on this? Do you think the domain forward could have created this sudden drop?
I have now disabled the domain forwarding but am worried that this might be irreversible in Googles eyes? I have now disabled the domain forward - I assume this is the right thing to do?
Any help much appreciated. Thanks Ben0 -
Number of Items As a Google Ranking Factor??
If I search for "hiking boots" and scan down the SERPs I see the following... Google reports "483 items" for the Zappos.com page. Google reports "Results 1 - 36 of 85" for the Shoebuy.com page (and that does not appear in their code). So, Google is obviously paying attention to the depth of your information or the number of items that you are showing. If they think that is important enough to count and report in the SERPs, might they also be using that information as a ranking factor?? PRACTICAL APPLICATION FOR SEO: If google is using this information, perhaps people should list all of their color, size, etc variants on a single page. For example if you sell widgets in five colors, instead of making one page for each color, list all five on the same page.
Algorithm Updates | | EGOL1 -
Changes in Google "Site:" Search Algorithm Over Time?
I was wondering if anyone has noticed changes in how Google returns 'site:' searches over the past few years or months. I remember being able to do a search such as "site:example.com" and Google would return a list of webpages where the order may have shown the higher page rank pages (due to link building, etc) first and/or parent category pages higher up in the list of the first page (if relevant) first (as they could have higher PR naturally, anyways). It seems that these days I can hardly find quality / target pages that have higher page rank on the first page of Google's site: search results. Is this just me... or has Google perhaps purposely scrambled the SERPS somewhat for site: searches to not give away their page ranking secrets?
Algorithm Updates | | OrionGroup1 -
Google is really NOT SAYING IN "HOW SEARCH WORKS” ?
Hi All SEOmoz members and team, As I was reading this, is it true that Google does this . Simply, I don't think so, I haven't experienced any of such what is being talked [http://www.fairsearch.org/search-manipulation/what-google-isnt-saying-in-how-search-works/ C](http://www.fairsearch.org/search-manipulation/what-google-isnt-saying-in-how-search-works/ "http://www.fairsearch.org/search-manipulation/what-google-isnt-saying-in-how-search-works/")ome on, let us discuss the real thing about Google. Teginder Ravi
Algorithm Updates | | Futura0 -
Profile Picture Display Next to Map on Google Search
On a recent Google search, I noticed that the top result also displayed the Google map of the location next to it but aside from that, it also displayed that business' Google+ Profile picture. I'm wondering how that is done. We have a Google+ account as well with an image associated with our business. At this point, the map doesn't even display for our business, but how does one get the map and the profile picture to appear on search results? Here's a link to the search result in question:
Algorithm Updates | | atuomala
http://www.google.com/search?q=tech+squad&rlz=1C1CHFX_enUS511US511&aq=f&oq=tech+squad&sourceid=chrome&ie=UTF-8#hl=en&rlz=1C1CHFX_enUS511US511&sclient=psy-ab&q=tech+squad+wi&oq=tech+squad+wi&gs_l=serp.3..0l2j0i30l2.6041.6590.0.6592.3.3.0.0.0.0.79.158.2.2.0.les%3B..0.0...1c.1.4.psy-ab.DoA-PSlyt-A&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=b5d841bb1ab219dc&biw=1440&bih=785 tech_squad_serp.jpg0 -
Can anyone help me to understand why specific key words are no longer searchable on Google
I’m not sure where to start so please bear with me. I apologize now for the length of this question.Like so many others that I have read about over the past few weeks I lost my presence on Google search results beginning on April 24th. My website iswww.getyourphotosoncanvas.com .I have spent the past few weeks trying to figure out what the problem is and have read and participated in many forums and have read and re-read Google Webmasters Help and anything else I could to try and resolve this problem. I have submitted my website for reconsideration by Google twice and have gotten the following message: Reconsideration request forhttp://www.getyourphotosoncanvas.com/ : No manual spam actions foundMay 23, 2012Dear site owner or webmaster ofhttp://www.getyourphotosoncanvas.com/ , We received a request from a site owner to reconsider http://www.getyourphotosoncanvas.com/ for compliance with Google's Webmaster Guidelines. We reviewed your site and found no manual actions by the webspam team that might affect your site's ranking in Google. There's no need to file a reconsideration request for your site, because any ranking issues you may be experiencing are not related to a manual action taken by the webspam team. Of course, there may be other issues with your site that affect your site's ranking. Google's computers determine the order of our search results using a series of formulas known as algorithms. We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages. As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users. If you've experienced a change in ranking which you suspect may be more than a simple algorithm change, there are other things you may want to investigate as possible causes, such as a major change to your site's content, content management system, or server architecture. For example, a site may not rank well if your server stops serving pages to Googlebot, or if you've changed the URLs for a large portion of your site's pages. This article has a list of other potential reasons your site may not be doing well in search.I read this carefully and have tried to address all aspects of the message. I am not a SEO or website expert and have been learning along the way.First, we did not just loose ranking on Google, we went away from the top 100 on all key phrases searched including specific page titles that all rank #1 on Yahoo and Bing. Example: "Free Digital Proofs Photos on Canvas". This search returns our Like Us on Facebook page #5 and our webpage Free Digital Proofs is not listed in the top 100?Like Get Your Photos on Canvas on Facebookwww.getyourphotosoncanvas.com/like-us-on-facebook/UPLOAD YOUR PHOTOS TODAY! WE PROVIDE FREE DIGITAL PROOFING OF YOUR PHOTO CANVAS BEFORE WE PRINT! Customer Favorite Example... Basically get back what they think you want and not necessarily what you had in mind.The description text above is taken from the sidebar that is on all pages of our website and not from the title and description meta tags._Page Title: Like Get Your Photos on Canvas on FacebookPage Description:_Like Us on Facebook and keep in touch with Special Offers and information about Get Your Photos on Canvas!This page also shows up for other title page searches? It’s like Google is all confused?Sorry this is long, if you are still with me; Thank You for hanging in there!I have followed all of Google’s Rules, I’m not perfect but not bad either:I have not participated in link buying or building schemes, I have not used hidden text or Keyword stuffing, I use rel=canonical tags, I use noindex, nofollow on pages such as privacy policy, terms of use, and order confirmation pages, and blog comments.I have not considered a server problem with Gooblebot but maybe? The server seems to work fine for Yahoo, Bing, Ask and SEOmoz.I did change a significant number of page urls in January when we rebuilt the website and changed to a new WP format and Bluehost. That didn’t seem to effect Yahoo, Bing or even Google before April 24<sup>th?</sup>Using the tools at SEOmoz the website has no Errors, had a few warnings, fixed and in all looks OK.The On Page grade for "Free Digital Proofs Photos on Canvas" is "A" Here is an interesting test:Search: Gallery Wrap vs Museum Wrap (we show up as number #2 on Google)Search: Gallery Wrap vs Museum Wrap Canvas (we are not in top 100 on Google)Search: Gallery Wrap vs Museum Wrap Photos (we are not in top 100 on Google)Gallery Wrap vs Museum Wrap Photos on Canvas www.getyourphotosoncanvas.com/gallery-wraps-vs-museum-wraps/****Gallery Wrap vs Museum Wrap, two options for your Photo on Canvas Prints. Find out the difference between Photo Canvas Gallery Wrap vs Museum Wrap.**I have considered the possibility that Google may see us as keyword stuffing. Our url has photos and canvas, our website title is "Get Your Photos on Canvas" and in our content we talk about "Canvas" allot, how can you not? We have used Picture and Photographs in content to reduce the number of uses of Photos. The content was not written for stuffing it is well written and reads well. I can’t think of substitutes for "Canvas" it is what it is.
Algorithm Updates | | rdominey
My Question is simple, Can anyone HELP?
What else can I do to try and find and fix the problem**0 -
Is Bing an Important search engine for traffic
Hi I would like to know if Bing is an important search engine for traffic. I have submitted my site to bing http://www.chesterhypnotherapy.com which is currently off line as i have just transfered it to a new hosting company and i have found in the past that i get very little traffic from it. On average i would say i get around five a day where as with google i gets lots of traffic. I have submitted a site map to bing but that has not increased traffic. Can anyone let me know for bing is an important search engine if you are targeting customers from the UK and if it is, does anyone have any ideas of how to increase traffic through bing
Algorithm Updates | | ClaireH-1848860