Competitor Adwords Keyword Analysis
-
Hi everyone,
My company is exploring moving into a new industry, and I'm struggling a bit with where to start regarding adwords / keywords.
I'm wondering if you have any recommendations regarding a tool for analyzing what others in the space are using for keywords in Adwords (preferably including some detail regarding CPC, volume, etc...).
There appear to be several options (both free and paid). I'm just looking for what you'd consider a good product (whether paid or otherwise).
Thanks in advance and greatly appreciate any insight you may have.
Best,
Jason
-
Spyfu and SEMrush for me.
-
Thanks! Those seem to be popular options, thanks for confirming.
-
I have had folks tell me about SpyFU and keywordspy
-
I use wordstream on our team to manage our PPC efforts
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Make Moz reindex the pages for keywords
Hi Moz says we're 18th for a phrase but that's for the page /himonsia-generators because that was the highest ranking page. If you search now for "heavy range generators" we're jumping between 10-12th position but it's for the page /products/generators - which is correct. How can I make Moz "Reindex" the pages?
Moz Pro | | RichardAskew0 -
Is there a way for me to find out how a keyword would rank if it were on a specific site?
Is there a way for me to find out how a keyword would rank if it were on a specific site? For example, lets say that XYZ.com does not have the keyword "ABC". Is there a way for me to find out how the keyword "ABC" would rank if it were on XYZ.com?
Moz Pro | | TurboH0 -
Keyword Rankings Compare to X not working
Anyone else having trouble with the compare your keyword positions with competitors section of the analytics? The rankings for my site(s) are fine but whichever competitor I click on to compare rankings to just returns 'Not in Top 50' the competitor is ranking. I have just manually checked and they are very much listed in the engine. Is this tool broken?
Moz Pro | | GrumpyCarl0 -
Noob question about keyword research
I have a client that does commercial building renovations. I looked at a lot of their competitors and did some googling to see what words people were using. Some terms such as commercial fit-outs, didn't really have any search volume. I did pick out some that had some volume, Google KW Tool said anywhere from 46 local searches for something like "commercial construction contractors" to 320 for "commercial construction companies". However, no data really shows up for local specifics like "commercial construction companies philadelphia". I tried looking at competitors in the Moz site explorer, but not too many were doing much link building to look at anchor text. Question 1) When it says "local monthly searches", is it defaulting to MY local area based on my google info? So if im in Philly area that local area is whats displaying? Question 2) I tried to run the same keyword list I pulled from Adwords tool through Moz KW tool, and it tells me some of the terms don't have ANY traffic! So know I am real confused as to whether the KW's i picked are good or crap! I attached image of the stuff. CnYyNb3
Moz Pro | | satoridesign0 -
Why my competitor have a Page Authority lower then mine, but still in the best position?
Hello Guys, my situation is: I have more Page Autority More Backlinks More Root Autority But my competitor still in a better position then mine! How it´s possible? Tks
Moz Pro | | MarcioMoura0 -
Internal link question - compared with my competitors
Dear all, I started to working on SEO on my website http://www.techstation.it and I have some thing that I would clarify. I see a lot of differences between internal links of my website and my competitors that usually are placed a bit better. (Please check attached image). They have A LOT of internal links, about 2.000+ instead 137 (mine), that's wrong in my SEOMOz dashboard. Every news and article page has 120-130 links to other contents. About teh external followed links: Mine: 1,674 #1: 2,018 #2: 316 (????) - this is placed really good for some competitive keywords #3 (best ranked): 7,905 links I have two more points that I would fix: Articles ranking We were one of the first 5-6 website that published at the launch day the review of Intel Core i7 3960X CPU and started with a ranking in the last first page results, a few days alter in the second and now we are at the end of the second page. This happens .. I think... every time 😕 All my article pages are graded with "A grade" in the control panel. So what should I do for increase my rankings? Thank you very much in advance! Alex
Moz Pro | | techstation0 -
Is there a problem with the keyword rankings in the campaign?
It says last updated 19/08 and is updated every Friday but nothing has changed.
Moz Pro | | JasonHegarty0 -
Why doesn't the BBB / Trustlink.org links show up in the Link Analysis?
I am curious why one of my client's main competitors (www.allbayhardwood.com) shows links from the Better Business Bureau and Trustlink.org (associated with BBB) but links from those sources do not show up for his domain (www.sanjosehardwoodfloors.com). He has been a BBB Acredited Business since 12/2010 and on file with them for probably as long as they have had the online version, which seems like plenty of time for the link to have been picked up. BBB has a very nice domain authority and it would be great to see these links show up. (they don't show up in webmaster tools either) Is there something I am missing? Thanks in advance guys and gals! (I know the site has other SEO issues - just getting started on pounding everything out.)
Moz Pro | | SnoBaer0