Is it possible to know if visitor arrived at the web page via organic search and if so, show some content?
-
Hello,
Is it possible to know if visitors are arriving at a web page via organic search?
Background:
We have a section of job description pages to explain typical tasks. These have very high bounce rate (some 100%), and I think people are confusing them with actual jobs. For example "stage designer". Many of those keyword we have very high rankings.
I am thinking of having a small notice at the top of those page to say something like "if you are stage designer job, check out our job section".
Thanks
-
Thank you.
Can you also not only check if the visitor is coming via search BUT also keyword used so I can make my notices more specific?
-
Thanks Tom!
-
Hi Kevin
Thumbs down was from me and was a genuine misclick, really sorry!
Can't seem to cancel the thumbs down, so I've popped you a thumbs up instead.
Sorry again!
#fatfingers
-
Responding to the thumbs down. I may have read this wrong, but my interpretation was to show a specific message to people arriving via organics. Huw seems to know that the bounce rates were high, so I assumed he was already in Google Analytics.
-
Hi Huw
Yes, this is quite easy to do in Google Analytics.
In your analytics window , click on "Traffic sources ->Sources ->All traffic". Then click "advanced segments" near the top navigation bar, then select "non-paid search traffic". Click apply and it should bring up traffic that has only come from organic search.
From here, you can then sort by keyword. Next to the "Primary dimension" should be a few clickable bits of text. If you click "Other" and then "Traffic Sources" and "Keyword", it will sort your organic search visits by keyword.
In the search bar towards the right you can then search and filter for specific keywords.
If you can see a decent amount of traffic coming in via that keyword, I would then look to serve them some specific content.
Hope this helps!
-
Yes you can via HTTP_REFERER (if using PHP). There are plenty of examples out there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ways to Identify Popular Search Terms
Certain searches seem intuitively like they would be popular, but don't appear so in my keyword research on Moz Pro. For example, I am a therapist and would have guessed that a lot of people would be searching for "online therapy California" during this pandemic, but actually those terms are not popular. I looked at Google Trends to see if I could understand this better, but It wasn't very helpful. Any other suggestions for where to get more information when search terms you would expect to be high volume don't appear to be so?
Search Behavior | | LPantell0 -
How do I know if I have been hit with a Google penalty
How can you tell if you have been hit by the Panda update as I have a Page rank 3 Homepage, several 100 other pages but no page rank is flowing through to these pages they are all zero? Thanks
Search Behavior | | webguru20140 -
GWMT - "Tag Site For Child Directed Treatment" Effect On Search / Rankings?
Hi All, We have a client who has been directed to tag their site for "Child Directed Treatment" in Webmaster tools to comply with AdExchange policies. The site is, generally speaking, directed at those between the ages of 13 and 16 along with their parents, but does NOT collect any data (No sign in, login, signups etc). You can find out more about the specific tag here (unfortunately not much more about it) https://support.google.com/webmasters/answer/3221080?hl=en Our concern is that we have never heard of this specific tag, and our client is asking us to let them know if that this will have no effect on search traffic or ranking. I can't find much in the way of anyone who HAS implemented this tag and the effects it has had on their site. They are ad supported, receive millions of unique hits a month, and the majority of their traffic is from branded keywords. Would love to hear from anyone with ANY experience or thoughts on this process and what to be aware of. Your assistance is muchly appreciated.
Search Behavior | | SearchMarketers0 -
How to best figure out synonymous search phrases
I'm curious about synonymous key phrases and competitive key term analysis. I have a few methods for conducting research to find what phrases Google considers synonymous but they are very time consuming. What are some ways to figure this out? An example would be livestock and cattle. Are there any good ways to figure out user intent related key phrases? For example in our niche if someone is looking to purchase something Google often delivers pages with title tags that include the term supplies. Would it be advantageous to optimize for these types of key phrases if the competition is less or should I assume that Google groups exact match and synonym and intent match together when calculating relevancy. Eg I can choose to target livestock or cattle on page. Livestock gets a quarter the search volume cattle gets but has half the competition. Will I be competing against the cattle sites too? If so should I just bite the bullet and target cattle?
Search Behavior | | Punkaj0 -
Google Places rankings go away, but organic rankings stay the same / get better?
Hello, I hope you all can help me out here with the information I could provide. Anyways, the past number of months I have had 1 of our clients rank extremely high organically and on Google places. For example: My client is a law firm so if you search “CLIENTS-TOWN Attorney” they would come up organically on the first page and if you were in that town and search “CLIENTS-TOWN Attorney” or even just “Attorney” they would also come up in the Google Places list. Now for some reason starting a week ago I noticed they have completely disappeared from Google Places. No changes have been done to their site and everything is the same as it was. Their organic searches are the same if not better than before. Do you guys have any clue as to why this happened and how I could possibly turn this around? Thanks for your help in advance!
Search Behavior | | WhiteHat120 -
Why are brand, company name queries not showing up on Google SERP1?
I'm a bit confused today at Google's SERPs for a number of queries I've done. The first one that sparked my interest is when I searched for 'pinterest' (no quotes) and pinterest.com was NOT on the first page. In fact, the first pinterest.com result was on page 3 and was the page for somebody named Bil Chamberlain, who himself must be more related to the search term pinterest than pinterest.com itself. I've done this for a variety of search terms, signed out of google, signed in, and some companies' home page, or website in general comes up, and some do not. search for facebook, facebook.com is #1 search for united airlines, united.com's "Club and Lounges" page is on SERP 5. Am I missing something in google's search result methodology? I'd love to be directed to some article or discussion related to this because the last time I checked, most brand name or company name queries turned out company or brand home pages as reesult #1. I very well may just be behind the times. CCpjw
Search Behavior | | Buildings0 -
Geo-targeting / Presenting Unique Content
A client is debating housing two websites under one URL. The sites would offer similar services at different price points. For example, if a user was coming from a San Fran IP they would be presented with the "high-end" packages while another user coming from Dallas would get the "low budget" content. What are the SEO implications? I know that auto geo-targeting can sometimes be risky. It seems like IP locators aren't accurate all the times (especially from a mobile device). Advise? Basically, the client wants to make sure that a Dallas user will be presented with the "right" keywords in the SERPs. What would you recommend? Thanks!
Search Behavior | | lhc670