How strong are reciprocal editorial links
-
Hello,
If someone mentions a site in their blog, then that site mentions them back in their blog, how strong is this reciprocal link?
Can a lot of these type of links be bad?
Thanks
-
The fact that you're getting dramatically different views on the issue leaves open the possibility that there is no steadfast rule to go by here. If that's the case, your SEO experience should be telling you to tread lightly.
A few years back, Bill Slawski wrote a post about what search engines think about reciprocal links. Some months later, Eric Ward a post expounding on "Why Reciprocal Links Will Always be Viable". Both are still relevant and good reads.
-
Thank you Irving and littlesthobo,
I posted this because I seem to be getting dramatically different ideas on if editorial reciprocal links are beneficial.
I'd like to hear more details on how you know that the links are good or bad, and it would be great to hear from others' opinions as well.
We're considering exchanging blog posts with alumni of ours, which is what started this search for an answer.
-
I think it depends on the nature and the quality of the sites. For example, say I got a link from the Guardian and I was so chuffed I posted a link back to the article on the guardian on my blog, I'm pretty certain I would still reap the link juice benefits.
Edit - I just want to add that I do have direct experience of this on a new clients site. As a UK jounalist for a british new site he has dozens of backlinks to his site. They;re his only backlinks, his site isn't optimised at all and hasn't been updated in years, yet he has amazing rankings for highly competitive keywords.
-
reciprical linking is no longer a good strategy. google knows it's a "you do something for me i'll do something for you" deal and discounts them
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz bot not discovering important links (high DA sites link)
Moz bot is unable to crawl and discover my links on the high authority websites like microsoft, linkedin, pinterest, etc. Where is the problem?
Link Building | | TechG0 -
Thoughts on creating a resource/recommend links page in order to attain links?
Hey guys, Just wondering, how does Google view reciprocal link building nowadays? I've heard in the past that it's something that Google isn't particularly keen on. However, more recently, I've also read that - as long as the links are decent (and in moderation) - link exchanging is by no means a bad thing. The reason I ask is that I'm thinking of creating a "resource/recommended links page" for a client of mine. Because of their industry, it's really apparent that attaining links is often only possible if there is the opportunity of a reciprocal link in return. Therefore, I'd need to have a resource/recommend links page of my own. Is this something I should go ahead with to make it much easier to attain links? Or should I try to avoid reciprocal links and attempt to pinpoint one-way linking opportunities - even if they're thin on the ground? Any help much as appreciated as always. Cheers.
Link Building | | Webrevolve0 -
Is this link Followed?
Hi All, Noticed this link in opensiteexplorer. Its not marked as no-follow, but not sure if this link would pass any value? http://goafrica.about.com/od/southafrica/a/selfdrivesa.htm Click on any external link, it takes you to a "preview" page from within the main website. Is this a false positive? As in it shows as a follow link, but when you actually click it, it doesnt redirect to the website. Any thoughts on this? Greg
Link Building | | AndreVanKets0 -
Link building - am I too cautious?
The only backlink building I am doing is guest blogging as it seems most other methods have potential to harm rankings in the post panda/penguin era. As mentioned in another post I'm trying to get a strategy for social media that works as I believe social likes/shares are important. What other link building methods can I use that are totally safe? Is it okay to 'buy' a link on botw r examleas theyre editorally reviewed? I'm asking myself 2 questions when acquiring limks. 1. Would I want this link if google didn't exist and 2. Will it bring me relevant traffic. I'm almost scared of link building in case google punishes me. Are there any legitimate methods I'm missing?
Link Building | | SamCUK0 -
What are the pros and cons of using a link builder? Can link building be outsourced?
Hi, I have great content on my website which I would like to build external links to from other websites. I am told this will increase my domain authority and ultimately help search engine ranking positions. I have very limited time in my hands and now thinking of outsourcing the link building component to a specialist. Is this a good way of doing it? Could you recommend professional link builders?
Link Building | | Saunders18650 -
Linking to a pdf
Hi All I have a pdf that people can download from my site, what I want to know is that when people link to the pdf does the pdf share link power to pages linked to from within the pdf (like a html page would) or is the link power being waisted going to the pdf and should I somehow get the links to a normal page? The pdf is a free downloadable resource to people in the party planning industry and so gets linked to quite a bit by sites telling their readers to get the information we provide. Thanks for your thoughts Sean
Link Building | | SKE0 -
Link Exchange - Would this work?
Hi - So I recently thought of linkbuilding and the right way to do it. After trying a couple of methods I realized that good and trustworthy websites are hard to find, and even those ask you for some kind of payment. So my option would be to contact foreign SEO agency - that would logically have a big portfolio of websites from a lot of different domains and establish partnerships - find solutions. Giving that we are in different countries and we operate different websites we could really make a great job without paying attention to competition on the same nieche. This idea came to me a couple of minutes ago, and I though it would be great to ask your opinion, and who knows - maybe we can even have a partnership - especially since I believe SEOmozzers are the best 😄 What do you think?
Link Building | | A.Popoviciu0 -
Links from any country?
My site is aimed primarily at the UK, 90% of the traffic is from the UK and most of my links are from other UK based and UK targetted websites. The content is actually fairly international (apart from certain terms like Plasterboard instead of Drywall, etc). My question is: Should I concentrate on gathering links from the UK, or should I widen my search and try to get links from US and European websites? Are there any particular advantages or disadvantages to keeping links "local"?
Link Building | | Jingo010
