Does posting multiple blog entries lower domain authority?
-
As we continue our content marketing efforts, and increase the frequency of posting to the blog, would this impact our domain authority?
We are assuming that when you add new pages, their low authority contribute to decreasing the domain's authority. Is this the case?
It might not hurt a big site like SEOmoz that's already in the 90's. What about a site in the 20-30 range?
-
hi Cyber, EGOL,
I think that you've to be cautious on what you publish. Your focus should be always the final user. If you're focusing on the users you can't do it wrong, if after making the article you see that is not useful (because it is mainly done to attract google bot) avoid it because it won't be adding value to your site.
The division EGOL is proposing makes sense:
- articles to give freshness to your site which are industry related updates. You said that your niche is quite interesting so your users may find interesting to have all the industry news centralized in one site which is reporting them shortly and quick (you can also use that feed to update your social profiles)
- deep diving articles. Guides and helpful content with videos and images to really help your users and which are link/share worthly. One note: beware of how tos and the like. That is demand media (ehow.com) core business and it was something which google was supposedly going after with the Panda update. Be sure to write good and deep articles without trying to scale it with easy articles written in a bunch by freelancers.
Always have a look at your final result and ask the question "is this adding some value to the user reading is?" if you find that you're losing your time while reading it the user will feel the same
-
Yes, we do some "how tos" and how muches". Was just worried about DA if we turn up the frequency. Thanks again for your insight!
-
I report on industry news with a blog. A title link and a sentence. Twenty to forty items per week. It attracts lots of subscribers, the category pages pull lots of traffic, the main page and category pages have attracted lots of links.
For products I write: how to select, how to use, how to enjoy, how to repair articles - often with videos. These all attempt to lead visitors to a purchase page. "How to" articles get lots of forum, facebook and twitter action. Really valuable content that makes you look competent, generous and trustworthy.
-
Thanks Content King!
We're just going to have to get creative. If someone has already reported it as news then we are no longer in the unique, original department. For example, if a company announces a new product, we'll report it. But so is everyone else...
Guess if they want the gold, they're going to have to pay with gold. lol
-
Thanks meme.
This is an interesting niche. We've shared tips, but seem to be running out of them. Now we're getting more into the providing news arena. Nothing news worthy in their niche, but plenty in the element they provide the service for.
So you are basically saying, if the content just sits, it won't do anything for us which may result in a lower domain authority. We need some sharing or content marketing going on with each and every piece we write.
Guess we're just going to have to get a little more creative.
-
We are assuming that when you add new pages, their low authority contribute to decreasing the domain's authority. Is this the case?
If you are shoveling manure onto the blog I think that your site is going to stink.
But if you are carefully crafting golden blog posts then you authority has no where but up to go and will probably happen fast.
Take your time adding new pages. Make them great. Keep your density of gold to crap as high as possible... preferably zero crap.
It might not hurt a big site like SEOmoz that's already in the 90's. What about a site in the 20-30 range?
It really hard to move the needle when you are up there at 90's. But when you have 20 to 30 a little manure or gold will make a big difference.
Go look at the SEOmoz blog. The gold is off of the charts. That's how you get 90 out of not that many blog posts.
-
every new page you post is additional keywords you're targeting. If you're creating low value content with bad user experience the additional bounces will only hurt your site as a whole but if you encourage creating only high value pages, useful for users you can improve your site. With the contente you manage your site being fresh and updated if you don't create new pages your site will be obsolete and so not so useful for users. It really depends on the market but users always changes their way to search for something an dyou need to be sure to let them find you in different ways. Wikipedia became great because of huge high value content being created on a daily basis, if SeoMoz achieved its position is due to the great care they use when they write new posts on their blog/site.
The general rule is it's worth to add content which is useful, is bad to create unuseful content which will make users enter your site and leave it as soon as they see shallow content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple H2 tags
Is it advisable to use only one H2 tag? The template designs for some reason is ended up with multiple H2 tags, I realise if any think it's that each one is that are important and it is all relative. Just trying to assess if it's worth the time and effort to rehash the template. Has anyone done any testing or got any experience? Thanks
Intermediate & Advanced SEO | | seoman101 -
Pull multiple link data for multiple pages at once?
Hi guys, I was wondering if there is a tool or way to pull link data for a list of URLs/Pages at once to one single file with ahrefs or majestic. I know scrapebox can do this with OSE, but looking for a way to do this with the other backlink databases. Any ideas? Cheers. Hi guys, I was wondering if there is a tool or way to pull link data for a list of URLs/Pages at once to one single file with ahrefs or majestic. I know scrapebox can do this with OSE, but looking for a way to do this with the other backlink databases. Any ideas? Cheers.
Intermediate & Advanced SEO | | jayoliverwright0 -
Two blogs on a single domain?
Hi guys, Does anyone have any experience of having (trying to rank) two separate blogs existing on one domain, for instance: www.companysite.com/service1/blogwww.companysite.com/service2/blogThese 2 pages (service 1 and service 2) offer completely different services (rank for different keywords).(for example, a company that provides 2 separate services: SEO service and IT service)Do you think it is a good/bad/confusing search engine practice trying to have separate blogs for each service or do you think there should be only one blog that contains content for both services?Bearing in mind that there is an already existing subdomain for a non-profit part of business that ranks for different keywords: non-profit.companysite.comand it will potentially have another blog so the URL would look like: non-profit.companysite.com/blogAny ideas would be appreciated!Thanks
Intermediate & Advanced SEO | | kellys.marketing0 -
Blog Traffic
Hi all, As of today, we put up approximately 900 high-quality, 100% original articles on our blog. However, we have not been able to generate any good traffic since July when it was first launched (blog.ostanding.com). Any suggestion would be greatly appreciated! Thanks again.
Intermediate & Advanced SEO | | businessowner0 -
301 redirecting staff Domain to Company Domain
My colleague owns a domain (A) for about 10 years that he does not use. The domain's content is the same as my company's website (B) content.
Intermediate & Advanced SEO | | khi5
Question: Can I 301 redirect domain A to domain B's homepage or is it better he just closes down his website since this would not be SEO best practices? thank you0 -
When should you redirect a domain completely?
We moved a website over to a new domain name. We used 301 redirects to redirect all the pages individually (around 150 redirects). So my question is, when should we just kill the old site completely and just redirect (forward/point) the old domain over to the new one?
Intermediate & Advanced SEO | | co.mc0 -
Best to Post Dynamic Content (Listings) under "Posts" in Wordpress?
My commercial real estate web site is being migrated to Wordpress from Drupal. Is it advisable to place dynamic content that will use taxonomy under "Posts" ? Listings will be changed every few months and there could be anywhere from several hundred to several thousand of them on the site. Developers have given me different advice. One has been adamant that listings and neighborhood pages (there will be about 25 neighborhood pages) should not be in the post section which is to be strictly reserved for blog entries. The last thing I want is to create a site structure which is unfriendly to SEO!!!! I would very much appreciate the perspective of anyone proficient with Wordpress and SEO. Thanks!!!
Intermediate & Advanced SEO | | Kingalan1
Alan Rosinsky0 -
Blog not showing up when searching for exact post/META titles
I am working on a blog http://www.possessionista.com which is a very popular fashion blog. It is very well established with a 100% natural link profile and zero spammy stuff. The blog ranks #1 for random fashion terms like "kourtney kardashian cat eye sunglasses" and "emily maynard boots". The problem I am experiencing is that none of the actual titles of her posts or any of the content in the post results in her blog showing up if searched. EX: http://www.possessionista.com/2011/10/pippa-middletons-zip-jacket.html When you search "Pippa Middleton's Zip Jacket" on google her blog is nowhere to be found. Try searching allintitle:"Pippa Middleton's Zip Jacket" and she's nowhere to be found either. Even search "The other day, I met with my friend Kiran for our monthly mutual admiration society" on google and she's nowhere to be found even thoguh this is a unique snippet from her post. This post is already indexed and cached with the above mentioned details. i've also tested dozens of older posts as well. Same issue. You can actually do this to see a more clear picture: Do a google search for: allintitle:Bachelorette Fashion: Episode 2 - Ashley Hebert Brown site:possessionista.com That will bring up her blog which means google recognizes that the phrase is in her META title. Now do a google search for: allintitle:Bachelorette Fashion: Episode 2 - Ashley Hebert Brown without the site: included. She does not pop up but other people do. I did find that she had a duplicate title tag for a few weeks, but I've fixed that. Her posts used to pop up #1 when you search the title, but now obviously not. I am kind of at a loss and have tried a bunch of options with no success. Oh, one other thing is that some people do scrape her content, but only a few like maybe 10 and they've always been doing it even when she used to rank for her own post titles. Have you guys experienced this issue? Do you have any ideas of how to fix it?
Intermediate & Advanced SEO | | modparent0