Is this good practise for SEO: www.example.com/testing-once/testing-once.aspx?
-
My web developer is telling me that it is best practice for SEO to place your keyword in your URL twice. For Example: www.example.com/testing-once/testing-once.aspx. I'm sure that this is not true, could you please help?
-
Thank you very much for taking the time to answer this question. You have pretty much confirmed everything I thought. I will definitely be taking your advice going forward.
Again, many thanks for the help.
-
I'm not sure where they're getting that information, but it's pretty ill-advised.
Now, there is some evidence to suggest that there is a correlation between having your keyword in the URL and higher rankings, see this searchmetrics study for more details.
The influence, however, is barely noticeable and having the keyword twice will very likely add no benefit at all. If anything, it may result in your URL looking spammy to a user, or even over-optimised to Google, which is a bad thing.
Include it once if you can, don't worry if you can't. Forcing to include it twice is definite overkill.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Content aka 301 redirect from .com to .com/index.html
Moz reports are telling me that I have duplicate content on the home page because .com and .com/index.html are being seen as two pages. I have implemented 301 redirect using various codes I found online, but nothing seems to work. Currently I'm using this code. RewriteEngine On
On-Page Optimization | | omakad
RewriteBase /
RewriteCond %{HTTP_HOST} ^jacksonvilleacservice.com
RewriteRule ^index.html$ http://www.jacksonvilleacservice.com/ [L,R=301] Nothing is changing. What am I doing wrong? I have given it several weeks but report stays the same. Also according to webmasters tools they can't see this as duplicate content. What am I doing wrong?0 -
ECommerce Filtering Affect on SEO
I'm building an eCommerce website which has an advanced filter on the left hand side of the category pages. It allows users to tick boxes for colours, sizes, materials, and so on. When they've made their choices they submit (this will likely be an AJAX thing in a future release, but isn't at time of writing). The new filtered page has a new URL, which is made up of the IDs of the filter's they've ticked - it's a bit like /department/2/17-7-4/10/ My concern is that the filtered pages are, on the most part, going to be the same as the parent. Which may lead to duplicate content. My other concern is that these two URLs would lead to the exact same page (although the system would never generate the 'wrong' URL) /department/2/17-7-4/10/ /department/2/**10/**17-7-4/ But I can't think of a way of canonicalising that automatically. Tricky. So the meat of the question is this: should I worry about this causing issues with the SEO - or can I have trust in Google to work it out?
On-Page Optimization | | AndieF0 -
Nofollow within your site, is it ever a good idea?
I started a new job running a companies E-commerce site. I have been going thought the site, backlinks etc to see what the current status is. I have noticed that they have "no followed some categorises on the (huge) mega menu, but also they have no followed every product form categories. Now personally I would have no follows on the login/register/checkout page, and maybe some external links, but my understanding has always been that by using no follow on internal links you just throwing away google juice. I'm thinking was someone at some stage trying to do some misguided link sculpting with no follow, or I'm I missing something Note: the company does not have brands per say for the product pages and so are not landing pages (the categories are landing pages)
On-Page Optimization | | PaddyDisplays0 -
An ecomerce seo question
Looking for a few opinions on this please...Trying to reduce the number of pages I have to seo to rank on my websites and at the same time avoid the google over optimisation issues. Previously on our ecomerce websites we would have a category page for, say, 12 times, we would then seo that page for generic terms related to the page; ie, blue dress, cheap blue dress, blue party dress etc. The individual product pages would then be seoed with the title and h1 tags containing the exact product name and the url containing the product name too. This worked fine but we are suffering from some duplicate content issues of late (the products are mixture of few unique items and probably 95% imported affiliate datafeeds) as we have an average of 80,000 products per store we have neither the time nor the staff to rewrite everything (the products update daily directly from the merchants so would need to be done daily) What we are planning on moving toward is blocking the individual product pages from Google and instead putting all efforts into the category pages. The category page will contain plenty of quality unique content related to the category so the only duplicate content would be a line of the product name and price. Whilst we would still rank the category page for broad keywords we also would like to now rank the category page for 16 individual product names as there is a good profit to make made by the sheer volume of product names we plan on ranking for. Obviously we could not get all the products into the url and the page title as that would be silly but would it be acceptable to have multiple h2 tags on the page, each with a different entry, the product names (H1 will be saved for the category name). We can easily bold these keywords to help in the optimisation as per the seo moz onsite analysis tool and we can add image text to ensure the product name is featured at least twice on the page. As so few sites actually seo for the long tail product names, most retailers rank by virtue of their domain quality alone, our onsite seo doesn't have to be 100% but getting the best we can out of the page will help the efforts. Many thanks Carl
On-Page Optimization | | Grumpy_Carl0 -
Breadcrumb position SEO impact
Hi all, Our UX designers are working on a new page design, and the breadcrumb position looks somewhat strange - it's almost in the middle of the page. The new page looks like this (the breadcrumb is below the head banner), but it's a showcase page that contains about 150 items. Each of them has a small thumbnail, title, category and short description. They've decided to use the head banner's place and have there all items, grouped in categories that visitors can browse. The breadcrumb menu is at 900 pixels from the top of the page In other words, you have the major part of this page content in front of the breadcrumb menu. Are there any SEO implications in such case? Should we use breadcrumbs on this page if they're not at the top? Thanks,
On-Page Optimization | | lgrozeva
Maggie0 -
Www vs "non" www site addresses and SEO
I first apologize for the lame question title - didn't really know how to word it... I'm having a bit of a conundrum and cannot figure out whats going on, but in the mean time I thought I would ask to see if its hurting my ranking. My site at www.ap-mg.com is built on WordPress using the Thesis them by DIY (just a little upfront info). I am very careful to make sure that all my links are in a particular format i.e. http://www.ap-mg.com - on my site, as well as other sites I have my profile on. My site also used to be hosted on the /home directory until about a month ago. My problem is that when I click on the DA MoxBar link while at my sites homepage, it takes me to Open Explorer, but to ap-mg.com and shows no results - I then add the www to the front of the address and vuala - results. But then the second issue I'm having is then it tells me that my site is redirecting the the /home directory, which its not and I'm still trying to figure that one out. So with all the craziness with my site, www, no www, /home....is this killing any chance of real ranking?
On-Page Optimization | | apmgsmith0 -
4XX comments/feed/
I have an error in my SEOMoz crawl report is a 4XX client error on two of my websites, in both cases the error is coming from the link on my wordpress blog which is http://www.techelectricity.com/blog/comments/feed/ and http://blog.rangeroffroad.com/comments/feed/ (comments/feed/ is always the problem) Should I just ignore this error because it's supposed to open your RSS reader and not a link, or is this really an error I should address? thanks!!
On-Page Optimization | | texmeix0 -
Best Layout for Product Page SEO
Hi I am looking to revamp my website and would like to know your views on the best product layout for SEO - in particular if it better to have tabulated content like play.com http://goo.gl/4xdqp or non tabulated content like Amazon. http://goo.gl/cojKj Are there any pros or cons to each approach? I believe tabulated looks better and is easier to navigate but do the engines see this as hidden text? I have been told this is an issue with expandable divs. Many thanks David
On-Page Optimization | | DavidLenehan0