On-Page Analysis Question
-
Hi, I have a question about the On-Page Analysis report.
I am tracking two different keywords for our campaign: "Private Dining" and "Private Dining Sacramento". We are ranked 8th for Private Dining Sacramento but we have an On-Page analysis rating of F. While on the other hand we are not ranked in the top 50 for Private Dining but have an A on-page report.
When looking at the on-page report it makes sense that we have an F for Private Dining Sacramento as we don't use that keyword anywhere on the page. We only use Private Dining. However, we are still ranked for Private Dining Sacramento and not for Private Dining.
Should we update our keywords/text to use the Private Dining Sacramento keyword instead of the Private Dining? If we add Sacramento will we also get credit for Private Dining because it will still be part of all H,P and A tags we use?
Sampe Report
| Keyword | Grade | Google US |
| URL | Current | Change | Rank | Change |
| |Private Dining
/private-dining | A | | no data |
| |Private Dining Sacramento
/private-dining | F | | 8 | |
-
Thank you for the responses. I just want to make sure I clarify any actions I take so I don't destroy the SEO we have. Since our location is located in Sacramento, being ranked by Google for the Private Dining Sacramento while still receiving an F rank for this keyword in SEOMOZ isn't really an issue.
One thing I still do not quite understand is that If we add Sacramento to our text/titles is it going to hurt the Private Dining keyword itself or is it simply going to help us get ranked for both?
-
Hi Chiaryn,
That's a great point worth noting about the On Page tool... "To the On-Page tool Sacramento is just a collection of letters, but Google would infer that you are targeting users in Sacramento when looking at how well the page is optimized for Private Dining.
+1 mozPoint
-
Hey Kevin,
This is actually a great question.
Google isn't very open about how they select sites for the rankings, so we have to base this type of report on best practices and past experience so some keywords can have funky results.
For the location specific keyword, you can almost use the Private Dining report as a mirror for the Private Dining Sacramento report. While Google knows your business is in Sacramento, our tool is only looking for specific words in the code and content of the page and does not take location into account. To the On-Page tool Sacramento is just a collection of letters, but Google would infer that you are targeting users in Sacramento when looking at how well the page is optimized for Private Dining.
As for the reason why the site would not be ranking for the more broad keyword but would be for the location specific keyword, that is most likely because you are optimized for the term Private Dining and the location specific version of the keyword is not as competitive as the more nationally applicable keyword would be.
I hope that makes sense! Let me know if you need any clarification.
-Chiaryn
-
This is a really good question as I had a similar issue.
After joining SEOMoz I changed all my page Titles and Descriptions according to the On Page Reports and sure enough I ranked Number 1 for all the keywords and had lots of A's and B's which felt great - problem is that my search engine traffic totally dried up!
What I then realised was that the more words you add to your Page Title that are matched in your Page Text and Descriptions, it becomes more niche - like mid-sized 'long tail keywords' (!) and is very easy to do when offering local services as you will probably include a location and maybe words like 'hire, book or find' aswell.
'Private Dining' is broad and you will probably have a high bounce rate for this term. However 'Private Dining Sacramento' is more locally orientated and your bounce rate should be lower and I imagine this page will probably rank higher in SERPs - question is... is this the term that web users are typing into Google?
This is why keyword research for all your pages is so important as it can guide your overall strategy. My key learning is that it's not about being found for 'found' sake, it's about what the customer is looking for, in your case is there really a market for 'private dining sacramento' or do they search for something else i.e. 'home catering sacramento' etc?
I am now 6 weeks on and traffic is only just starting to come back to my website after re-adjusting my Page Reports back to their original state, so be very careful before you make any changes as getting it wrong and correcting it is a nightmare!
-
Yes, mention "private dining sacramento" on your page to improve your relevance for that term. Doing so will also help you optimize for the "private dining" keyword.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplication in landing page
This is driving me mad, I have a site that for some reason google and moz pick up the landing page as a duplicate. They see "mysite/" and "mysite/index.html" as two different pages and giving me warnings for duplication. I have no 301 included at this time and I am using foundation as the base. This is occurring both on a localhost test bed and live....... anyone got an idea how to correct.
On-Page Optimization | | AndyBirtles0 -
Ranked page is not desired page
I have a question on a problem I am currently faced with. There is a certain keyword that my employer wants to rank for. The good news is that sometimes it does rank in the top 5 pages of Google. (It drops in and out) The bad news is that it is going to a page that we need to keep, but not the ideal place we want people who are looking for that keyword to go to. I was wondering if anyone has had any experience with this type of situation and what tactic they used to get people to the better page.
On-Page Optimization | | trumpfinc1 -
Local Service Pages
We've all been here before if you do local. What type of content should go on a local service page when dealing with multiple service locations? You could: Describe Services List Local News Articles List staff in that location (although I would prefer in the staff page for that city) Testimonials from that location or service But what happens when you are describing something that needs no explanation. Or a medical procedure that requires no localization and altering the wording can actually cause legal problems if misstated. Matt Cuts recommends a few sentences to a paragraph to describe a service, but my experience hasn't found this to hold up locally. Any ideas or suggestions about how this could be remedied?
On-Page Optimization | | allenrocks0 -
Internal Linking Question(s)
Is it unwise to link internally to a page more than once on the homepage. I am reading that it is considered spammy. I am also reading that it passes PR twice to the internal page instead of just once... Which is it? Is there a way to stop passing PR to the "contact us" page. I watched an older video that Matt Cutts suggested a nofollow. Now I read that this strategy is a no no? Which is it? Thanks! 🙂
On-Page Optimization | | JML11790 -
Your thoughts on page navigation
Hi again SEOmoz community. What are your thoughts on mainpage navigation. How it should be handled? Scenario 1. - links to the main sections with a mouse rollover feature where it shows subsections of the main sections Scenario 2. - links to the main sections, but the subsections are hidden and only visible on the click Scenario 3. links to the main sections and subsections allways visible I would like to hear you oppinions on this. What did you find as the best featrue, or did you try to find someting new entirely. What do you think would be the best scenario SEO wise and in the light of keeping links on page in decent numbers 🙂 Imo, Scenario 2 is the option to go with. Tnx in advance for all your replys. Sincerely, sinisa
On-Page Optimization | | TataSinke0 -
Client needs a basic page analysis tool
I have a client that I work with that is a real estate business. They aren't in need or don't want to pay for full seo services at this time, but would like to do some basic page analysis and correction to make sure their pages are at least somewhat properly target for their keywords. The SEOMOZ tools that I have access to as a PRO are overkill for their needs. Do you all know of any basic tools that can just handle something like the page analysis feature of seomoz? Thanks for your help. Steven
On-Page Optimization | | sfmatthews0 -
Faq page
We are redoing our faq page and we were trying to decide on the best format. 1. Create each question on a separate page 2. Create one page with all the question and have the questions expand 3. Create different faq category pages (like 4) and divide the questions between them From my perspective #1 seems the best ---. you can create hyper relevant content for the user and optimize each question really well Any experience with this?
On-Page Optimization | | Morris770