Create a link or redirect?
-
We have 60 demo movie pages on our site. We no longer link to these movie pages internally, because they are outdated; however, a lot of our partner companies are still linking to these pages.
Some of these pages will have 10-15 linking root domains and a page authority of 30+... so pretty decent authority.
These pages only include a movie on the pages, no links. I am trying to pass some of the link juice from these pages to other pages on our site.
I am wondering if I should:
A)Include transcripts on these pages, then link back to our current product page or solution pages?
B)Set up redirects from these pages to a product or solution page?
C)Set up a redirect to our homepage?
Any advice?
Thanks,
Mike
-
That does help!
I was leaning towards option A, so that partners continue to link to the videos and users will click on a video and get a video.
I think I read that same article, but just didn't remember the findings. Thank you very much for posting the link.
Mike
-
Hi Mike, Sorry for my lastest answer it seems I've overlooked an article from last february which states that the value lost in a redirect is the same you lose in a link (here), so about the value both B and A will give you the same seo value (more or less).
The choice will depend on which page will return the best UX. If you think that the user may find valuable the video they're seeing I'll leave that video there and link to product or service related. If you think that the video is really outdated and you'll better get rid of it, so 301 it to the service/product page.
Hope this helps!
-
Thanks for your responses.
To help clarify things, when I say these videos are "outdate" I mean that some of them are 10+ years old... so old in fact that we do not even have GA tracking on these pages, because that was not a thought we had 10+ years ago.
Long story short, (I had a great response, but my browser refreshed and I lost EVERYTHING, so I am taking a second stab at this) as I see it after reading your responses and thinking through things further, I have two options:
A) instead of transcripts (too much time and/or money to get these written and the videos are so old that it probably doesn't make sense to get this done) I could include a small paragraph with a link to the up-to-date product page.
B) redirect to the up-to-date product page.
I want to pass as much link juice as I can from these old video pages to my product page and do not know which method would be preferred as I could include some anchor text if I choose option A (I understand that internal anchor text does not make a huge difference, but I was unable to find anything that said if there is a preference to a page having one link pointing to another page or a straight-up redirect).
Thanks for any advice you can give.
Mike
-
Going one by one:
C) redirect to a general page like the homepage is somewhat a bad idea because it's seen as soft 404, like you don't know where to point that expired ocntent so you're pointing that to your homepage.
B) redirect from those page to your product page (if they're related) always give some added value but you're avaporating some of your links value due to the redirect. Also users are expecting a video and I don't know how much your bounce may raise after doing that. Having an higher bounce is never recommended this panda days.
A) I think this is the best solution. You're still giving to users the page they requested and to enchance their experience your giving a related product they may consider useful. Transcripting the video is also useful to have that content indexed so the value of your video is added even more in those pages. I woudl like to know how much traffic you're receiving to those pages because you can also achieve more sells only by giving to the users something useful to buy.
-
I would go for option B without a doubt.
-
I know that when SEOMOZ does Whiteboard Friday they include a verbatim transcript. I think that's a pretty tacit endorsement that transcripts are important to video.I wouldn't redirect them. They sound like popular unique content (or, as it's called in the SEO industry, link bait). Instead, I would do whatever you could to monetize the pages. At the very least, spread the link juice around to other pages. Link key phrases in your transcript. Try to get people to do something on your site other than just watch a video.
SEO = marketing your website
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HTTPs to HTTP Links
Hi Mozers, I have a question about the news that Google Chrome will start blocking mixed content starting in December 2019. That starting in December 2019, users that are presented insecure content will be presented a toggle allowing those Chrome users to unblock the insure resources that Chrome is blocking. And in January 2020, Google will remove that toggle option an will just start blocking mixed content or insecure web pages. Not sure what this means. What are the implications of this for a HTTPS page that has an HTTP link? Thanks, Yael
Intermediate & Advanced SEO | | yaelslater0 -
How would you link build to this page?
Hi Guys, I'm looking to build links to a commercial page similar to this: https://apolloblinds.com.au/venetian-blinds/ How would you even create quality links (not against Google TOS) to a commercial page like that? Any ideas would be very much appreciated. Cheers.
Intermediate & Advanced SEO | | spyaccounts140 -
How hard would it be to take a well-linked site, completely change the subject matter & still retain link authority?
So, this would be taking a domain with a domain authority of 50 (200 root domains, 3500 total links) and, for fictitious example, going from a subject matter like "Online Deals" to "The History Of Dentistry"... just totally unrelated new subject for the old/re-purposed domain. The old content goes away entirely. The domain name itself is a super vague .com name and has no exact match to anything either way. I'm wondering, if the DNS changed to different servers, it went from 1000 pages to a blog, ownership/contacts stayed the same, the missing pages were 301'd to the homepage, how would that fare in Google for the new homepage focus and over what time frame? Assume the new terms are a reasonable match to the old domain authority and compete U.S.-wide... not local or international. Bonus points for answers from folks who have actually done this. Thanks... Darcy
Intermediate & Advanced SEO | | 945010 -
Can links indexed by google "link:" be bad? or this is like a good example by google
Can links indexed by google "link:" be bad? Or this is like a good example shown by google. We are cleaning our links from Penguin and dont know what to do with these ones. Some of them does not look quality.
Intermediate & Advanced SEO | | bele0 -
How to create SEO budget?
If I see the site which has 8,000 links from unique domains (RDD in Market Samurai). How much could it cost to build such amount of links? How long does it take? What SEO budget will be based on these data?
Intermediate & Advanced SEO | | rboychuk0 -
Link to domain
Let's say i want to rank for rental car service and purchases a domain rental-car-service and creates a site http://www.rental-car-service.com There will be few persons who won't use anchor text to link to the site, but will simply link using URL ( in this case http://www.rental-car-service.com ) So, will a link to http://www.rental-car-service.com from another site using http://www.rental-car-service.com as anchor text help the keyword rental car service ?
Intermediate & Advanced SEO | | seoug_20050 -
301 Redirect To Corresponding Link No Matter The URL?
Hey guys I have hosting on Host Gator with I believe an apache web server. I need a code to put in the HT ACCESS to redirect all WWW URL's to their corresponding http URL. I haven't been able to get a code to work. For example, http://www.mysite.org/page1.html -> http://mysite.org/page1.html , without having to redirect hundreds of pages individually Here is the format my server uses in the HT ACCESS file for 301 redirects. RewriteCond %{HTTP_HOST} ^mysite.org$ [OR] RewriteCond %{HTTP_HOST} ^www.mysite.org
Intermediate & Advanced SEO | | DustinX
$RewriteRule ^Electric-Pressure-Cookers.html$ "http://mysite.org/Pressure-Cookers.html" [R=301,L] Thanks0 -
Reciprocal link finder tool - not looking to do reciprocal links.
The company I work for had an old SEO company that did a lot of reciprocal links with websites that are not what we want to be associated with. Does anyone know of a tool that might be able to tell us if there are still reciprical links to our site? I want to try and find them, but the old pages we had with links going out have been deleted.
Intermediate & Advanced SEO | | b2bcfo0