Backlinks Redirected Temporarily (New to Old)
-
I have a website of which we are being forced to change the domain name and soon after give the control of the domain name to the corporate office. The corporate office will eventually put a new website up on it.
We would like to build more backlinks without the threat of losing all of these backlinks to the corporate site. We were considering to start building backlinks to the new domain with temporary redirects to the old domain but have recently been advised against doing this (threat of Google looking down on this technique). Should we continue to build back links to the old domain, or should we 302 redirect the links to the old domain?
Any advice is greatly appreciated!
-
That is exactly what we decided to do, the only thought (in my mind) is we'll working on two sites now (the switch will be approx Jan 2014) which seems a little redundant.
Thanks a bunch for everyones input!
-
If I understand correctly, you want to build links to the new domain, and then possibly 302 (or 301 redirect) them to the new domain.
Without knowing all the variables of your situation, it would seem to me that the best thing you could do is what Adam suggested. That is, build up content/links to the new domain as soon as possible to build up your domain authority, trust and traffic.That way when you make the switch, you won't be starting from scratch.
Theoretically, you could 301 those links from the new domain to the old, but this could send potentially confusing signals to search engines when you stop the redirects, and it's not something I would recommend. 302 (temporary) redirects could send the same potentially confusing signals.
If the corporate office is putting a new site on the old domain, they will retain that authority and you won't have anything to fall back on. Best to start building up something now that you can rely on later.
-
I don't know how Google would view links to a 302 redirected domain. It would definitely be a bit unusual.
-
Thanks for your reply! So do you believe that Google will see the 302 redirects negatively? We were hoping to create links to specific product pages.
Your solution is viable, but we wont get the advantages of the link on the current site in the mean time? Maybe this is just something we can't do?
-
If possible, I would set up a several page site with good content on the new domain and start building links to it. I think that would look less strange than a 302 redirect.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink question
When I create a website for my clients, I always put our website link in the footer of the description, just to say 'powered by ieatdoorframes' with a link to our website. On SEMrush, its showing as a negative backlink with the reason 'compound', suggesting its a 'money term'. I add this link as I've had success getting new work from clients who like the site we built. I'm new to these terminologies and wondering what I should do?
Link Building | | chrisjordan0i10 -
Requesting udpate's from old domain to new domain
Hey guys, We had a domain change three years ago now which was redirected. Many of the old domains have not been updated to the new domain. The redirect is in place. I'm just wondering if there would it be a worthwhile exercise to reach out to sites to request an update of the URL link from an SEO perspective? Many thanks Rob
Link Building | | Griffith0 -
Payday loan backlinks
Dear Friends, I just checked my backlinks in Ahrefs because my traffic has been dropping since the last 4 weeks. I have 2 questions is google penguin a part of Google core algorithm yet like Google panda is? I have backlinks of Payday loans which many webmasters claimed were the problem. The anchor text was payday loans. The sites hardly have any pagerank or anything. What is the way forward for me? So i contact the webmasters, and they dont reply then disavow the links or disavow them directly knowing that google hates pay day loans backlinks
Link Building | | marketing910 -
Best Way to Filter Backlinks
When analyzing backlinks and trying to get the same one for another site there are a ton of backlinks to go through. I know that if the DA of the link is then pages on the site might be a good choice like adding an article or something of the sort to the site but as far a the same page goes you can typically only do this with a comment on the page. My question is, given a huge list of backlinks from multiple sites, is there an easy way to analyze the links and determine which ones I can copy without manually checking hundreds of links?
Link Building | | spyke010 -
Which Backlinks to Disavow?
I am a site owner just getting to learn more about managing things myself after outsourcing SEO to a firm a year back (they stopped all activities about 8 months back). The question I have is about disavowing the low quality links. After collecting all the data from many sites on the basis of this helpful posting - (http://moz.com/blog/ultimate-guide-to-google-penalty-removal), I am now left with around 2,800 back-links. I discovered most of the bad ones using ahrefs and majestic (and Google webmaster did not show many of the bad links). In fact, in the very first place, I realized that there was a spam problem when I saw the anchor cloud on ahrefs which showed many unrelated anchors for my site. I have three questions: **First, **Many URL's are actually from websites which have nothing to do with my line of business and I can sure spot them. What I get confused with is this - I can not say that these sites are downright spam. Some of them look to be good sites for example - a coffee machine vendor (with full business details and a fairly decent looking business), a Nike sports shoes mart etc. But they have nothing to do with my business. So my first question is - What is spam really? Would a back link from a high ranking website in the travel industry be considered spam from the point of view of someone who runs a website for medical equipment, specially if the back-link is from an unrelated anchor text like - "3 nights travel package" (which has nothing to do with medical business). I think I should disavow all the low quality back links with an erroneous anchor but Id like some views on this. Second, I see that in the disavow file, one could either upload a whole domain or a specific URL (could somebody please confirm this). I have some sites which have 8-12 (more in some cases) back links to my site. In most cases these sites are either really bad quality or have nothing to do with my business. I am tempted to disavow the entire domain for such sites instead of going by the URL's. Any views? Third, this is what I'd really like some help with. In case I delete the very pages (on my site) to which these back links point, should I still disavow the pointing domain? Finally: I have not created most of these backlinks. In fact, over the last 2-3 months we have started creating links from good sites in my industry. Most of the anchor cloud is good for me on ahrefs but there are these bad ones to which my question relates. I have not got any manual penalty from Google, though my traffic I think took a hit in the first week of October 2013.
Link Building | | sanar0 -
New article algorithm changes -- links allowed
hey guys, i understand that google has made algorithm changes for article writing in that only one link is allowed now per 500 words. would this include the "author resource" box if you don't place links in the body? any suggestions would be great: Due to the latest changes in Google's algorithms, regarding the proportions between the length of the content to the outbound links, ArticleSlash's requirements are changing effective immediately. • - For articles with up to 500 words, we will allow only one hyperlink • - For Articles up to 900 words - two hyperlinks • - For articles with 900 words and above - three hyperlinks Short articles with many outbound links are running the chance to get into Google's spam filters, which is why we are implementing this change, effective immediately.
Link Building | | tm46150 -
Backlinks, how do you get them?
Recently, I listed our site on a few directory's which I deemed as not spammy and had good domain authority (competitors were using these). This was about 2 weeks ago and have not seen them come up as a backlink using open site explorer? I was wondering whether i'm missing something out here or does it take longer than 2 weeks to gain a backlink from a website? Thanks in advance.
Link Building | | PeterAllen910 -
Will redirecting 250 linking domains to a new website from an old website freak Google out?
Prior to my accepting a project, the client decided to change the name of their company and purchased a new domain name to match. They hired a designer to build their new company site which has now been up and running for a little under 12 months. Up to this point they have done a good job of slowly redirecting small handfuls of linking domains from the old site to the new. They want to make one last push and point the remaining 250 linking domains from their old site to their new site. Will redirecting 250 linking domains to a new website from an old website freak Google out? If so, how many domains should be redirected at one time? My main concern is not wanting to upset Google and see the floor fall out on current keyword rankings, domain authority and page rank, etc.
Link Building | | 5outhpaw0