How to target similar keywords for Main Category / Sub Categories?
-
Hi all,
This is from an on-site point of view for an ecommerce site - Just looking for a bit of advice about how i can create different pages for similar keywords, by this i mean lets say i have 4 categories:
Main Category = High Definition
Sub Cat 1 = High Definition Camera
Sub Cat 2 = High Definition Recorder
Sub Cat 3 = High Definition Kits
First lets focus on the Main Category:
Would you not want to mention Camera / recorder / kits in any of the main category title / meta tags / h tags etc?
From a navigation point of view its impossible not to have those words mentioned there, and from a product point of view obviously the "cameras" are going to be on the main category page also...
Obviously we can create some written content also, which i presume again would be best not to mention cameras / recorders / kits? OR would it be wise to mention them, but link to those pages?
NOW if we look at a Sub Category - Say 1 (Camera)
Now obviously everywhere we type in "high definition camera" we are typeing in the keyword for the main category, so is there anyway to limit the effect of this, so that a sub category wouldnt rank above a main category for its keyword... for example if we were to make sure any time the word "high definition" is mentioned in title / meta / h tags, or any specific written content that the word "camera" is directly after it...
Also, perhaps in the content of all three sub categories make sure 1 (or would you advise more) link to the main category using keyword "high definition"?
Any advice on the above would be greatly appreciated... Also bare in mind i am talking about on site only, i'm just thinking from a creating the page point of view, i know we can try and force the issue afterwards with a few backlinks etc..
On a different note, a simple question... When you do a site:mysite.com search in google... is the list google then presents you in order of how "important" googls see's the pages on that site? Or is it just hompage then random?
thanks
James
-
Hi,
Just bumping this, as i'm still looking for any advice?
-
Hi Colin,
I think the organisation needs to remain in this way, i could be wrong of course, but its like this because of compatibility issues, there are two other "formats" of cameras, recorders and kits that we sell... but none are compatible with each other... so if we made the main category "cameras"... then people might start buying different formats of cameras thinking they will work together...
Thanks for the breadcrumbs tip, didnt even think about it... have just added breadcrumbs to all categories...cheers
-
Do you think it would be easier to optimize a structure where your main categories where specific types of products, and not a characteristic that multiple types of products have (high definition)? So organize it by cameras: - HD - other - other. recorders: - HD - other -other. I don't really know enough about what you do, but it just seems like there'd be a more efficient way for you to organize it.
If you're concerned about sub-categories cannibalizing your main category you could always no-index them. And breadcrumbs would useful in respect to the interlinking as well - so every sub category will be linked to parent automatically. I think if you do that and nail the category structure and navigation, then you'll have a solid internal link structure already. Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Target Other Countries Using TLDs?
I would like to know if it is possible (and beneficial) to target other countries using country-based TLDs? When visiting a company website for instance, you often get redirected to your country's site. For instance, when you visit cafepress.com from Canada, you get redirected to cafepress.ca. Since both websites (cafepress.com and cafepress.ca) have the same content, how they get away with it with no duplicate content issues?
Technical SEO | | sbrault740 -
Excessive use of KeyWord?
Hey I have an Immigration website in South Africa
Technical SEO | | NikitaG
MigrationLawyers.co.za and the website used to be divided in to two categories:
1st part - South African Immigration
2nd part - United Kingdom Immigration Because of that we made all the pages include the word "South Africa" in the titles. eg.
...ers.co.za/work-permit-south-africa
...ers.co.za/spousal-visa-south-africa
...ers.co.za/retirement-permit-south-africa
...ers.co.za/permanent-residence-south-africa I'm sure you get the idea.
we since, removed the UK part of the website and now are left only with the SA part. Now my question is: Is it bad? will google see this as spammy, as I'm targeting "South Africa" in almost every link of the website. Should I stick to the structure for new pages, or try to avoid any more use of "South Africa". Perhaps I can change something as it currently stands? Kind Regards
Nikita0 -
Keywords Rankings-Change-Bug?
Bug? or just because the change happened beyound the Top 50 within Bing & Yahoo SERPs? The Keyword Ranking for in the example "dry desulfurization" shows a change of >40 up, but the history (Google) does not show these changes. May be, it is that the change was within Yahoo and Bing Rankings, and because the keyword is not showing up within the Top 50, I just can't see? ... but Rogerbot is considering. Thanks for any response 🙂 rankings-change-bug.jpg
Technical SEO | | inlinear0 -
How many keywords should I target?
Hi there I'm looking for advice from the community on how many keywords to target. What are the pros and cons of: focussing on the 40 keywords that we rank for already, with specific attention paid to those where we are on pages 2-5. Spread our link building / onsite optimisation work a little further - and continue to target all 280 keywords on our list as and when they are appropriate to target. I'd love to hear what strategies people recommend. Thanks
Technical SEO | | HeatherBakerTopLine0 -
Competitive vs. non-competitive keywords
Posting this on behalf of a friends at a breast and ovarian cancer support organization... We're trying to improve our web site's results in search engines. I've been reading up on SEO and learning that it's wise to optimize for more specialized keywords rather than for highly competitive keywords (e.g., "triple negative breast cancer," instead of "breast cancer"). Practically speaking, how does this work when you're optimizing content? Does "triple negative breast cancer" need to appear multiple times in the page's content and is there an optimal place on the page where it should appear? Do keyword tags actually work, or should we not even bother spending time on adding them? How about title tags and description metatags? Will they help with search results? I know that increasing the number of outside links makes a difference, but will it help if I provide links from one page on our web site to another? Thanks!
Technical SEO | | Event360300 -
Disallow: /search/ in robots but soft 404s are still showing in GWT and Google search?
Hi guys, I've already added the following syntax in robots.txt to prevent search engines in crawling dynamic pages produce by my website's search feature: Disallow: /search/. But soft 404s are still showing in Google Webmaster Tools. Do I need to wait(it's been almost a week since I've added the following syntax in my robots.txt)? Thanks, JC
Technical SEO | | esiow20130 -
Extra Sub Directory
Anything wrong with a URL structure like: www.mysite.com/process/widgets/red-widgets Where the DIR: /process/ is completely empty e.g. you get a 404 if you go to www.mysite.com/process/ and it has no content within. This URL structure was setup before they knew what SEO was...wondering if it's worth the pain the 301 and restructure new URLs or is it ok to leave as is?
Technical SEO | | SoulSurfer80