Keyword Specific Domain | Outranking trend

[JesusD]

Hey everyone, i looked for a similar question but didnt found anything.

Ive been having a lot trouble competing with other websites that use the "exact-keyword" domain (www.keyword.com), then they just stuff some mediocre content and rank 1-3 in Google SERP for that keyword

I wasnt worried before because i thought they were going to be penalized or decreased in ranking. But they bought several keyword domains and outrank everyone in almost every word.

Their conversion rate cant be that good because of the mediocre content, but still i dont like the fact that they rank better just because of the keyword.

Any comment on this? , what would you do?

Regards

[DonnaDuncan]

Just the usual.

Good content.

Good promotion.

[JesusD]

I have done some link building through the years, and achieved a domain authority of 35, and page domain of 40, in those pages. I am aware there is still a lot work to do, but i personally think my page has much more value in content, good link building, and good optimized content.

Anyway, i will pursue a more aggresive link building campaign along with my content creation campaign in order to pass these tactics.

Any recommendations on Link Building campaign?

[JesusD]

I hope it will.

Ive seen my rankings, and traffic increase highly with my new content creation campaign. However, i still need to outrank several pages on some keywords.

Thanks for the reply and answer!

Regards,

[DonnaDuncan]

How is your own site doing wrt inbound links from external sources Jesus? Do you have many? Are they coming from quality domains? Related domains?

I share your frustration and see this type of thing all the time. It seems you have to go above and beyond in order to neutralize the advantage keyword incorporating domains have.

I would do as Dan has suggested and go after some very high authority links within your industry. That's the fastest way to level the playing field in my opinion.

[danrawk]

11-10 is fairly low for page authority or domain authority.

what do their external links look like? are you sure you are showing ALL external links (any links to anything on the domain abc.com)  and not just ones to a specific page (abc.com/specificpage.html).

if they are just linking to their domains from skeleton pages, to other skeleton paged domains, google will see that (which may explain the low authority). they should not be out-ranking you purely on the basis of links from their own domains, internal linking, and domain name matching.

if the authority scores are actually that low ("11-10" as you say), link building, building great content on your pages, and page optimization should help you pass them.

[JesusD]

I agree totally.

The thing is i already researched everyone one of their pages and domains. And in each domain they have at most 11 links, and they are internal. Their domain and page authory is well beyond 11-10 and still they outrank me and other serious websites.

I am pretty sure they are the same company buying many keyword specific domains. Are mix of .net, .com and .org domains.

I guess there is nothing to do excepto to wait them out and see if Google decreases their ranking with time.

[danrawk]

hi
we've seen similar in our field, and yeah, it is pretty annoying. you are right in saying that the keyword match domain has less value than it used to.

have you taken the time to review their metrics in opensiteexplorer? (http://www.opensiteexplorer.org/). this may help you understand their backlink and trust metrics a bit more to understand if their site is ranking better beyond things like exact match domains. additionally, it will give you an idea for what "pocket" of links they've put their site in at which point you can go after those as well.

above all: build. great. content.