Link Diversity
-
With the current updates in the Seo world how critical is link diversity. We are revamping our site and planning to add many new pages to our site and planning to build links to relevant pages with relevant anchor texts keywords. Also we are planning to add relevant H1, H2 and H3 tags with metatag description and content with keyword rich content specific to that page. Any advise
-
Chris Menke, Francisco Meza , Jeepster thanks for your response
-
For god sakes, if the only page a website can build links to is the home page, then none of the other pages deserve to rank.
I couldn't agree more. Yet I've seen internal pages on high-authority sites rank #1 for very competitive keywords -- despite having no external inbound links and just a handful (4-5) of internal IBLs.
-
Hey Francisco, my understanding is that what you described above is called "deep linking", rather than "link diversity".
Also, Chris, the web could probably do without another keyword rich page of anything--certainly us users could. Rather, think creative, think engaging, think audience, think business objective when you put your pages together.
-
i partially agree with Chris. However, links need to be distributed to different landing pages. For god sakes, if the only page a website can build links to is the home page, then none of the other pages deserve to rank.
-
Link "diversity" describes the degree to which a site's back link profile is spread among sites on different IP addresses, as opposed to all of them coming from a single site or IP address. Link diversity is important because a site with any number of links would most naturally get them from a variety of sites on different IP addresses. If all the links come from one domain or one IP address, then there is the appearance that manipulation may be taking place.
It is believed that Google's algorithm is able to throttle the value of a site's back links if their diversity is inconsistent with the pattern of links displayed by similar sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Number of links you should have on a taxonomy term??
According to SeoMoz, my taxonomy terms contain more than 100 links (links to articles in my case) and it tells me that I should reduce it. I have seen a video by Matt Cutts, the google software engineer, and in that video he said that Google's engine has dramatically improved ever since and 100 is not the limit anymore. What do you guys think is the best practice here? To clarify the subject even more: I want to learn this from link juice perspective, does it effect how link juice is distributed? Let's say I have 5 taxonomy terms and all of them have 200 articles and these 5 terms are listed on the home page of a PR7 website. In this case some of the PR will be passed to these 5 taxonomy terms. However, if I increase taxonomy terms to 10, then i will reduce links to 100, but the PR will be distributed even more. This means each taxonomy term will have even less PR value. Am I wrong? Any ideas?
Technical SEO | | mertsevinc0 -
Internal Linking
Hello there, I own a "how to" website with 1000+ articles, and the number of articles is growing every day. Often some articles are easier to understand if I link a certain step to an article that was written before, because that article explains the step in more detail. Should I use "read here/read more" or the "title of the article I'm referring to" as anchor text? When is internal linking too much? Should I use nofollow?
Technical SEO | | FisnikSylka0 -
When criteria do you use for external linking?
When linking out to external sources what criteria do you use? Also, do you ever add the URL in plain text instead to conserve link juice?
Technical SEO | | Charlessipe0 -
Linking C Class Blocks Problem
Hi 🙂 I've just discovered that my client, who has a medical practice, has created a series of micro sites about their doctors (around 10 or so). The problem is that they're on a shared host with the same C-class, providing no real link benefit at all. Would it be best to: A) Look for seperate C class hosts for each site & migrate B) Recreate the pages on the main site & 301 all doctor micro sites to new pages C) Leave as is and pursue other link building activites? Has anyone run into a similar issue before? Thanks a bunch! Woj
Technical SEO | | wojkwasi0 -
Anchor text diversity
I understand that getting links to a site all with the same anchor text is probably not a good thing, but what is a good ratio of anchor text diversity? should about 60% of the links pointing to a page that i am trying to rank be the keyword i am trying to rank for? or is it more like 20%?
Technical SEO | | seobutler0 -
Link Building Advice
Hi Everyone, I have just joined the community and am looking for some help regards Offsite SEO and Link Building. I have done some basic SEO on my website 'Marketing Quotes' Added to web directories (although I am told they do not carry much weight) I have written content and articles around them (on ezine, squidoo etc.) I have written unique content for the site I have done guest posting on blogs Not sure what to do next though for high power links. I did notice a Q&A on contacting webmasters and asking for links (after building a relationship) but wondered if there was anything (offsite wise) that I have missed out? Appreciate any advice. Regards, David
Technical SEO | | Marketingquotes0 -
What should I do about links coming in that are from link farm type sites?
I just noticed two back links to a couple of sites around pharmaceuticals/attorneys. The one link is to a chinese site with url: http://e.lifestyle.com.cn/fashionweekly/nzj/353093_2.shtml, and the other is to a site called Adroo: http://adroo.com/us/?view=list&list_id=104154&lang=en. Both appear to be some type of link farm sites, one has come in as a nofollow (surprise, you can buy "ads" on their site, both have decent DA. There is no reason for them to link to theses sites, should I find a way to stop the link? Also, on one of the sites we had a dmoz link and it is not showing in OSE? Link is still open in dmoz though. Thanks for any input.
Technical SEO | | RobertFisher0 -
Do Link wheel works?
Hello, I am new to link wheel over web 2.0 sites and then linking your website or website article really helps in SEO and link building. Do you think its still works? Since i have also heard that many says that its too ok if we do spin content submitted to our web 2.0 properties small sites which are created for linking back to our main website. Will wait for reply...
Technical SEO | | anand20101