Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
URLs and folder structure for an E-commerce
-
Hi there !-)
I´m helping a friend who has a e-commerce about nail polish in Brazil. I´m a little in doubt about the urls and folder structure. Two questions:
1. There are 10 products per category and 50 categories. Should I put them all in the root folder or creat 2 major categories ( 25 sub-categories each one)?
2. Whats the better product page url ( the store has around 500)
Whats the best recomandation?
-
would be good to get .com/category/name if possible
obviously if you do that becareful about using canonical urls as things may appear in more than one cat
-
Just perfect Moosa. Thanks a lot 4 your thoughts !-)
-
Martin as far as the categories are concern its always up to you but you should always keep the structure clean so that visitor can easily access to every category page without any problem and so as Google bot.
With URLs, it is always great to keep it short and easy to understand. In my opinion you should have to have a complete product name for product pages... that will look something like this...
http://www.domain.com/name-of-product
For categories, as you said you have 50 categories so if it is possible for you to divide in to like 5 major categories and then each major category contain 10 sub categories.... (if it is possible) this way the infra structure will be clean and easy for users as well as for Google bot to crawl all the pages of the website.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best site Template, Structure, etc. for SEO
If I were to spin up a new site what do people recommend as the best template, services, etc. Do you have an example of the perfect structure, I want to point my team to an example page and say - This is perfect, do this but for our product (structure, content amount, etc) Thank you,
On-Page Optimization | | Jamesmcd030 -
Does Google penalize you for reindexing multiple URLS?
Hello, Just a quick, question! I was wanting to know if multiple page indexing (site overhaul) could cause a drop in organic traffic ranking or be penalized by Google for submitting multiple pages at one time. Thanks
On-Page Optimization | | InternetRep0 -
URL keyword separator best practice
Hello. Wanted to reach out see what the consensus is re-keyword separators So just taken on a new client and all their urls are structured like /buybbqpacks rather than buy-bbq-packs - my understanding is that it comes down to readability, which influences click through, rather than search impact on the keyword. So we usually advise on a hyphen, but the guy's going to have to change ALLOT of pages & setup redirects to change it all wasn't sure if it was worth it? Thanks! Stu
On-Page Optimization | | bloomletsgrow0 -
Best Tool for Retrieving Multiple URL Word Counts in Bulk?
I am doing some content analysis with over 200 URLs to go through! Does anybody know of, or can recommend any bulk on-page word count checkers which would help with the heavy lifting? Any suggestions are greatly appreciated. Thanks!
On-Page Optimization | | NickG-1230 -
Correct .htaccess settings for canonical url?
I want to forward all urls to http:www.mysite.com but am a little confuse because I am getting duplicate content error: Pages with Duplicate Page Content as of Jan 15http://titanappliancerepair.com/ 1 duplicatehttp://titanappliancerepair.com 1 duplicatehttp://titanappliancerepair.com/index.html 1 duplicate*****************************************************************What should I put ion htaccess file so I can forwardhttp://titanappliancerepair.com/index.htmlhttp://titanappliancerepair.comhttp://titanappliancerepair.com/to http://www.titanappliancerepair.comor what is the correct way to do it?I'm confused because when I enter http://titanappliancerepair.com/ in browser it showshttp://titanappliancerepair.com so how can it be considered duplicate content?.Can someone help?I have godaddy and they have gave me this code to put RewriteEngine on
On-Page Optimization | | webbutler13
rewritecond %{http_host} ^coolexample.com [nc]
rewriterule ^(.)$ http://www.coolexample.com/$1 [r=301,nc]What is correct?0 -
Question about url structure for large real estate website
I've been running a large real estate rental website for the past few years and on May 8, 2013 my Google traffic dropped by about 50%. I'm concerned that my current url structure might be causing thin content pages for certain rental type + location searches. My current directory structure is:
On-Page Optimization | | Amped
domain.com/home-rentals/california/
domain.com/home-rentals/california/beverly-hills/
domain.com/home-rentals/california/beverly-hills/90210/
domain.com/apartment-rentals/california/
domain.com/apartment-rentals/california/beverly-hills/
domain.com/apartment-rentals/california/beverly-hills/90210/
etc.. I was thinking of changing it to the following:
domain.com/rentals/california/
domain.com/rentals/california/beverly-hills/
domain.com/rentals/california/beverly-hills/90210/ ** Note: I'd provide users the ability to filter their results by rental type - by default all types would be displayed. Another question - my listing pages are currently displayed as:
domain.com/123456 And I've been thinking of changing it to:
domain.com/123456-123-Street-City-State-Zip Should I proceed with both changes - one or the one - neither - or something else I'm not thinking of? Thank you in advance!!0 -
How much copy should there be on an e-commerce category page?
I'm not looking for a precise number, obviously. I'm more interested in a general range. More text means more long-tail and synonym opportunities, but of course you don't want too much copy above the fold, pushing your products down. Maybe you can get away with a short paragraph or two at the top of the page. You can always put more copy below the products, but in a recent SEOmoz e-commerce webinar, the presenter seemed to think that was silly and unnecessary. He even suggested that the algo might intentionally ignore text below products, since it's clearly not intended to be read. What do you think?
On-Page Optimization | | CMC-SD0 -
Alt tag matching product titles - e-commerce
Hey all, Just wondering if it is ok to match the alt tag to product titles. Imagine an e-commerce site that lists a whole lot of products on any one page for any one category. Each product listing has a thumbnail image beside it. The easiest way to implement this dynamically is to use the product title for the alt tag. Anyone had any experience with this? Is it overkill / spam of keywords - given that the product title is repeated. Our current situation is that our alt tags are simply blank or say 'photo' which is no good, and we have hundreds of thousands of pages. Cheers, Croozie
On-Page Optimization | | sichristie0