Product Review Permissions
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Hello,
In the past, a client has gotten a lot of emails from customers saying that they like specific products.
Now he needs reviews.
Can we use those old emails, with no name or maybe with initials as product reviews?
We don't want to do anything unethical.
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I agree with Mike. Letting a customer know you are choosing their review to be posted on your site generally gives a good sentiment to the customer.
You benefit in both ways, creating a good relationship with your customer(more WOM referrals) and giving your site a legitimate review.
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I would suggest contacting the customers as a common curtsey. We do customer quotes, but we pull them from success stories, which the customer knows we will be publishing already. While the customer did send you an email with a review or quote, they probably didn't know you would be making their comment public.
I personally would feel better asking the customer, even if you don't plan on using their name or initials, it would still be good. Also, I think if when you contact them you ask if you can use their name, that would be good. I think seeing a name associated with a quote gives it a little more oomph and shows that you aren't just make up quotes.
Just my thoughts.
Mike
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