Distributing of Viral Content
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Hi, have a question on the distribution of content.
Let say you have written awesome content, with great visuals, etc which is designed to go viral. Your site is relatively new - not many social media followers, DA authority, or natural traffic.
What would be a good process of distributing that content - getting the content out there so it has the best chance and ability to go viral and generate links.
So far i have:
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Use press releases to distribute that content, using a distribution service like: prnewswire.com. Hope its picked up by a news site or something.
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Contact Facebook Pages or Twitter Pages who have a large audience of the type of people who would be interested in the content. Ask them if they can share the content.
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Content sites related to the content, and ask them to share it with their users (Give them a incentive e.g. money, a gift, etc)
I think number 1 would yield the best possible results in getting actual sites linking to you.
2 and 3 are more designed for people (who very few would have blogs) to read the content.
Any other suggestions, i'm missing out on?
Thanks,
Matt
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If your looking for a ways of getting your content out you can find some good ideas here - http://www.seomoz.org/ugc/how-to-push-an-infographic (i wrote it so slightly biased)
but It really depends on what the content is and how good it is - try paying for some stumbles its a good way to see how people like it
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Yes,
PR's are a solid way to kick out a new site.
As to what I believe you are missing out on.... well let's just say that this site has about 109,000 pages indexed with Google. I would start on #1.
Another thing you may be missing, unless your target market is people who own blogs, eg. blog owners are your customers / users / people who pay you, then you skipped your customers over in the hunt for links that have the goal of finding those customers.
I would suggest focusing on your target market. Filling a need for them and building links through the process of spreading your message to the people who will want it.
(Don't message a social media giant and ask them to share your content, like the other 1500 who ask that of them today, you will not get looked at twice.)
Here is the strategy
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Listen
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Learn
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Create content from 1 & 2
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Engage the fan base you picked up while listening and learning
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Repeat 1-4 300 to 2500 times until you really get it
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A solid well planned content strategy is like a strong business plan. Getting your content to go viral is like playing the lottery. Plan, learn and improve all the time while focusing on your customers and their needs. (It takes some of the glory out but it puts the money in)
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