Many Blogs or One Blog?
-
Hi There,
Presently I have many blogs across a range of domains, each one targeting the client/type of user interested in that product (or service in this case). I originally set up this strategy to use the content of each blog to create a "link juice farm" (our products are educational courses so have a COMPLETELY DIFFERENT target market depending on the course area), which in turn links to the related page/course on our main site.
My question is, is this a viable strategy, or should I be focusing on building content only on my main site blog with subcategories for each product?
Link juice farming on product/client specific blogs, or focus on content for each course niche on main site, that is the question?!
Thanks in advance for you insights here people. I really appreciate you taking the time.
-
The blog network (link juice farming) is against Google's Editorial Guidelines. You never know if you'll get caught, but many people have.
Link juice farming on product/client specific blogs, or focus on content for each course niche on main site, that is the question?!
Focus on content for each course niche on the main site.
Blogs tend to have higher bounce rates, but if that is a concern you can filter out (EXCLUDE) your blog to see what you real conversion rate is in Google Analytics. As far as conversions, it will depend on the purpose of the blog: sales, leads, newsletter signups.
I would only have one blog because you can build a lot more authority with one blog than splitting up the blog five ways.
-
I agree with Jesse. If you are speaking to a single audience and/or vertical, then having one blog is more powerful and will give you the best end result. By having one blog, you'll develop and gain more link juice and become more recognized as an authority or industry thought leader.
-
I would personally focus on your main site's blog. This way, if you build awesome content that people want to feature and/or share then you are building backlinks organically and link juice is passing to your blog.
That said, it's okay to have a blog on the side as well. Especially if you want to target certain niches with it. Problem is your CTR is going to be diminished and you won't get as much traffic to your primary domain which I'm assuming is where you want to build presence/traffic/SERPs.
Having another blog though separate from your main site also opens up the possibility for guest blog sharing which can be quite beneficial. Problem is it may not be worth developing as you will need an established blog to be able to trade with the types of bloggers you'd like to trade with.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If i have 6 posts in a niche site, i want each one to rank for separate keyword. Should i internal link all of them together?
I have the following posts X + Word-1 + Y X + Word-2+ Y X + Word-3 + Y X + Word-4 + Y X + Word-5 + Y X + Word-6 + Y Should i internal link them all to each other? I want each post to rank for its keyword Untitled.png
Link Building | | EslamElewa100 -
Alternatives to Guest Blogging Please
Now that Matt Cutts seems to have sounded the death knoll for guest blogging for SEO, what are some good alternatives?
Link Building | | aj6131 -
Blog articles on website vs submitting to article submission sites
I had some articles created for a client. The site is on WordPress. I'm wondering if it is best to add the articles to the blog page of the website or if it is better to submit the articles to ezine articles. Or can I submit the same article to both places? Is there a strategy that should be followed generally speaking when creating content for the blog vs article submission sites? The goal is to increase the ranking for target keywords. I realize that the answers could take a lot of different directions. But generally speaking I would like to know, If I have an article where is the best place to add it to achieve better rankings for target keywords? Thanks for the help.
Link Building | | rwaynick111 -
Blog Commenting, how to start?
Greetings Mozzers, I have read that interacting on blogs in a natural way is good for building relationships as well as earning links. This is what I'd like to do, however what is the best way to find blogs to start doing this for different industries? Google [industry blogs]? Go to competitors and look at their link profiles to see if there are blogs they are on? Whats a good way to start this method? All the advice/clarification would be outstanding!
Link Building | | MonsterWeb281 -
Guest Blog It
Does anybody else here use the Guest Blog It site? I have tried submitting an article but it's telling me that it's 47% duplicate content. I have ran it through 2 plagiarism checkers and they both said it was 100% unique. I have tried contacting the site directly about this but as of yet have had no response. I was just wondering if anybody on here knows what they use to check for duplicate content so I can take a look and amend my article. Thanks 🙂
Link Building | | AAttias0 -
How do I start trying to get links from blogs
Do I just find blogs websites that are in the same topical area and ask them can i link back?
Link Building | | Feily0 -
Do links to blog.domainname.com help the www.domainname.com subdomain?
Hi, Do links to pages within the blog.domainname.com subdomain help the rankings of pages within the main www.domainname.com subdomain? (where "domainname" is the same of course). Thanks.
Link Building | | geoffh0 -
Blog commenting
I have been doing a little bit of testing in regards to blog commenting on high authority blogs that no follow comments. The comments have all been manual and added value to the blog. I have noticed quite a big jump in rankings for some keywords. I was wondering if anyone else has a view on the effectiveness of these links when combined with other link building methods?
Link Building | | PeterM222