Websites that scroll....forever....
-
I'm seeing more and more websites that have all their content on one page. I came across www.otbthink.com today and am wondering if I'm missing something here.
I ask this because I am trying to figure out how to link to their copy writing portion of their website. I have a client that is in their area and needs someone to do some copy writing work for them. All the content there is being served through css. The search engines will see it but how do you optimize for this sort of site? How do you link to a particular section of this site? Am I missing something obvious here?
Thanks.
-
Lets just play that out for a second.
If I was going to link to their services pages then I wouldn't use "services" as the anchor text. I would probably use the company's name (their brand name) because it's their service page. This sort of website is perfect for that because it will have tons of links to the home URL with the brand name of the website, some with "services" some with "contact" etc. It wouldn't be hit for over optimization because you have to link to the home page and not a sub-page for these queries. Also, the blog post on specific topics will have their own sub-pages and those can be handled with SEF URLS and those should rank too with their own links.
I'm playing devils advocate here but I'm wondering if we PURE SEO guys are missing something.
-
Since these rank so poorly, if more companies want to put up long page sites like this, in the end, it makes our jobs working on more focused sites easier, doesn't it?
-
Oh god, I couldn't agree more with you. Infinite Scroll pages/sites just look and feel awful to me from a user standpoint and they detract from sites from an SEO standpoint.
-
These sites are silly i don't understand their popularity. I'd assume the fad will die off sooner or later as it is terrible from an seo standpoint.
-
Thanks for the tip! That works.
The people who did his website are supposed to be pretty good and they are telling them that this is the way to go for a website. I'm just puzzled I guess.
The only thing I can think of that may be in play here is the ability to rank for co-citations or something...
They do have a blog and theoretically if it is good then people will link to those sub-pages. And I can kind of see how people don't really link to your services or other company related pages so building all the links to one URL would be okay...I guess. I'm just starting to see it more and more but don't know how this would be helpful to the user or the search engines.
-
You can link to: http://www.otbthink.com/#section2
That will bring you to the page and jump to that relevant section.
I agree that I don't think the site layout is optimal.
-
Hey Darin, (great name...mine too)
Yes, I can do that if I own a site but I don't even work with them. I just wanted to share their information with a client of mine. I can't see how this can be good for SEO or linkability for backlinks.
-
With so much copy on one page, I'd be concerned about naturally having more than 100 links on that page.
As far as linking to a particular section of the site, you'd want to create named anchors to each particular section. See the following page for examples:
http://www.thesitewizard.com/html-tutorial/link-to-specific-line-or-paragraph.shtml
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website indexed but not ranking for anything
hello everyone, It seems my website http://www.scribidocampus.com/ is indexed by google but it si not ranking anywhere, even wehn i google scribidocampus. If i search any of the text on my website in " " no results come up. can someone tell me the reason?
Technical SEO | | themesh0 -
2 domains for one website
Hi, I was wondering: i have 2 domains. One is the name of the company the other one is an exact match domain. There is only one website. If I use both domains for this website which one will rank? How google react to website configured like that? Regards
Technical SEO | | LeszekNowakowski0 -
Website SEO Product Pages - Condense Product Pages
We are managing a website that has seen consistently dropping rankings over the last 2 years (http://www.independence-bunting.com/). Our long term strategy has been purely content-based and is of high quality, but isn’t seeing the desired results. It is an ecommerce site that has a lot of pages, most of which are category or product pages. Many of the product pages have duplicate or thin content, which we currently see as one of the primary reasons for the ranking drops.The website has many individual products which have the same fabric and size options, but have different designs. So it is difficult to write valuable content that differs between several products that have similar designs. Right now each of the different designs has its own product page. We have a dilemma, because our options are:A.Combine similar designs of the product into one product page where the customer must choose a design, a fabric, and a size before checking out. This way we can have valuable content and don’t have to duplicate that content on other pages or try to find more to say about something that there really isn’t anything else to say about. However, this process will remove between 50% and 70% of the pages on the website. We know number of indexed pages is important to search engines and if they suddenly see that half of our pages are gone, we may cause more negative effects despite the fact that we are in fact aiming to provide more value to the user, rather than less.B.Leave the product pages alone and try to write more valuable content for each product page, which will be difficult because there really isn’t that much more to say, or more valuable ways to say it. This is the “safe” option as it means that our negative potential impact is reduced but we won’t necessarily see much positive trending either. C.Test solution A on a small percentage of the product categories to see any impact over the next several months before making sitewide updates to the product pages if we see positive impact, or revert to the old way if we see negative impact.Any sound advice would be of incredible value at this point, as the work we are doing isn’t having the desired effects and we are seeing consistent dropping rankings at this point.Any information would be greatly appreciated. Thank you,
Technical SEO | | Ed-iOVA0 -
Is good webhosting and CCL Certificate, improve website Ranking?
I am wondering if good web hosting and CCL certificate help website to rank? any Idea!
Technical SEO | | AlexanderWhite0 -
Ecommerce website with too many links on page
Hi, I'm working on onsite seo for an ecommerce website and my recent report has shown that I have a high number of pages where there are 'too many links on page'. Does anyone have tips on how to avoid this when we're using mega menus, plenty of navigation for the user and links to products on each page? Thanks
Technical SEO | | Will_Craig1 -
Wordpress Website + 404 Errors
Hi everyone, I like to do a bit of auditing for our clients using SEOMoz. Once client that's using a Wordpress website had reported over a couple hundred 404 errors. However, when checking out the links, all the webpages (that I've tested) loaded just fine. Does anyone know why this would be the case? I thought, perhaps, the website might have gone down when it was crawling, but I have no evidence to back this up.
Technical SEO | | ThinkShiftInc0 -
Duplicate page issue in website
i found duplicate pages in my website. seomoz is showing duplicate web pages this is issue or not please tell me?
Technical SEO | | learningall0 -
I have 2 websites with the same content
Hello everyone, this is my first post here on SEOmoz and I have a questions that I cannot seem to figure out. So here is my scenario: I have 2 websites that are identical. The only difference between the 2 websites is the domain name. This was done a while back for marketing purposes, however, I am no longer needing my 2nd website. What is the best way to get rid of this second website? I still have about 1 paying customer a day convert on this 2nd website and I do not want to loose them, however, I know that I am getting penalized by the search engines because of this duplicate content. Please let me know the best way of going about this. PS: I have read about 301 redirects, canonicalizing URLs, and other methods but do not know which one to choose. Any help is greatly appreciated!
Technical SEO | | threebiz0