Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
White Text / Black Background & SEO Impact
-
Does anyone know of any testing / studies with evidence that Google prefers dark text on a light background vs. light text on a dark background?
I have a website that currently has light text on a black background, and really like the way it looks, but am concerned that the style may be hurting SEO.
Moreover, redesigning something inverse with the same quality would be a large project and fairly costly, so I'd like to make sure the benefit will really be worth the cost before moving forward.
-
There is no harm that it can do to your SEO but, in my opinion, dark text on light background is just easier on the eye. What is your bounce rate like? If it's quite high (50%+) then it may be worth looking at.
-
I don't think this will have any effect at all in terms of how the search engines view your site. However, something to consider is that if your visitors are turned off by it and your time on site is less or your pages have a high bounce rate, this may factor into your rankings.
I have heard that some splitting done in regards to white text on a black background revealed lower conversion rates and higher bounce rates.
Just something to consider.
-
No evidence on this.
As long as the text and background isn't the same color you are safe. Also, the more contrast the better for usability sake.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What type of website is best for seo.
I need a new website for my health insurance business. What type is best for SEO? Many thanks
Web Design | | laurentjb1 -
How do elements that are displayed when scrolled impact SEO?
Hi, We are wanting to implement Animate.css and Wowjs on our site and were concerned about the SEO impacts. Basically when the page is loaded, if the element is not within the viewport then the HTML tag (i.e. div tag) have a style="visibility: hidden" and once the element is within the viewport it will change to have style="visibility: visible". Would having the style="visibility: hidden" negatively impact SEO?
Web Design | | KendallHershey0 -
Body of text on category pages
Hello everyone, wonder if I can pick your brains about our company's website. We are a tea company - Canton Tea Co. We have been advised that it is really important to get more text onto the category pages on our website, as otherwise the page just consists of a list of products, and therefore provides Google with a ton of headers, tiny descriptions, and not enough text to allow the page to being easily indexed, therefore hurting our Google ranking for key search terms like 'Green Tea' which should lead to the Green Tea category page. So we decided to add some text to the category page. The only place for this text to go was laid over the category header image. However, it looks pretty awful and unsophisticated having this text on top of the image - please see an example, our Green Tea category page, via this link: http://www.cantonteaco.com/loose-leaf-tea-1/type/green-tea.html So I have three questions: How significant is the text on a category page such as this to that page's Google ranking? If we moved the text to an area that was hidden until clicked on, for example the 'Filter by' section that opens up when you click on it (see via URL above), would that negate the SEO benefit? Do you have any other ideas or opinions on how to resolve this? Thank you! Louise, Canton Tea Co.
Web Design | | Cantonteaco0 -
Confluence and SEO
I think this is a difficult question so apologies in advance and any help would be appreciated! We currently have a large amount of support center content sitting on our main pages which we don’t think is very effective (mainly basic how to guides). We think it is difficult for visitors to understand and the UI is very poor. In order to solve this we’re currently moving this content onto a subdomain using Confluence, a wiki based team collaboration tool (from a company called Atlassian). What we’re planning on doing is very much like what Atlassian themselves have done on this page: https://confluence.atlassian.com/display/ALLDOC/Atlassian+Documentation What are the SEO issues / dangers that I need to consider before moving this content? I’m assuming that as this content will still be on the same domain then we can minimise link equity / authority loss by setting up re-directs to the new content. Also, has anyone had any experience of using Confluence and whether individual pages can be optimised for SEO? I notice that there are lots of add-ins that can be used, one of which is an SEO add-on which allows you to customise things like meta description tags.
Web Design | | RG_SEO0 -
SEO downsides to minimalist (copy-light) homepage?
Curious for your thoughts on this - are there any SEO downsides to not having any substantive content on the home page (big background design)? We would obviously have appropriate page titles and link structure, etc. Our guess is that if the home page doesn't have much copy, that odds are that other specific pages will tend to perform better for non-brand search terms, which seems OK. If people DO find the homepage, it would likely be a brand search or an ad referral, in which case the minimalist, non-copy design would be conversion-friendly. Does that theory hold any water? I suppose a middle ground might be a single H1 line unobtrusively on the page. Thanks in advance for any insight, guys! Sincerely, Stephen
Web Design | | PerfectPitchConcepts0 -
Site Activity, SEO, and behind login
I have a site that provides online education and as such, most of the user activity happens behind a login. This has me thinking about potential SEO impacts with a few questions that maybe someone could lend some light on: How important is activity (above just search activity) to the search engines Would it help to enter these pages, even though they're behind a login, into GA as we have with the front-end of the site Does a subdomain make a difference (right now we implement the course as a subdomain of the main site Lastly, as I was looking at compete.com, I am wondering how they get these use statistics?
Web Design | | uwaim20120 -
Mozcon London 2010: Top 10 tips - Design for SEO PPT Not Available for Download!
Hi - title says it all really! Just watched the video and throughout it they refer to the wireframes/site examples being available via the ppt download. However, even as a PRO member having purchased the DVD bundle I cannot find a link to download the presentation. Can anyone help please? Thanks in advance!
Web Design | | BlakMajik0 -
I have a button that repeats it self many times on same page, what can i do so button name does not affect my SEO?
I have a shopping car button named "Add to car" but it repeats on many pages on my website, is this affecting my seo? If yes.. What should i do so it does not affect? Should button appear on hover? Thanks
Web Design | | SeMeAntoja0
