What are other SEO's calling themselves now?
-
I am piggy backing off of Rand's latest Whiteboard Friday: http://www.seomoz.org/blog/why-we-cant-just-be-seos-anymore-whiteboard-friday (It is an awesome post if you haven't checked it out yet.)
I just want to hear some feedback from other industry professionals.
- Have you started defining/communicating your business as more than just, I do SEO?
- If so, what are you calling yourselves now and why?
- How has that been working out for you?
-
Awesome story. Thanks for sharing a real world experience. It's so important to go with a description that companies and marketing departments will understand.
-
We use "Inbound Marketing" as well as "Digital Marketing". Ever since I read Ian Lurie from Portent, Inc. comment regarding the term "SEO's", I try to avoid it as much as possible. For us, SEO is one of our many tactics, not our entire marketing strategy.
-
Having the "SEO" in your title is pretty much a requirement.
-
Thanks for all of the responses. All of the titles sound great and make a lot of sense.
We use "Online Marketing Consultant" basically because we started listening to how our clients introduce us on conference calls, emails, and in meetings. We found that, "This is ____. He/she is our Online Marketing Consultant," was the most frequently used introduction, so we have decided to go with that.
-
For the most part I've been going with Digital Marketing Consultant. However, my biz name has "SEO" in it (like SEOMoz). So I'm not sure I'll ever fully "not" be an SEO.
-
I go with "Website Consultant".
-
We go with "Web Marketing Specialist" or "Web Marketing Strategist." Some of the other agencies around here go with "Digital Marketing Associate." I like ours better.
-
A few years back the powers that be (or in this case WERE) here where I work decided that my department would go from 'Internet Marketers' to 'Online Acquisition Marketers'... it was horrible. No one understood what it meant and we found ourselves explaining our services far more than we ever had to in the past. Needless to say... it didn't last. We are back to 'internet marketers'. It is simple, people already know what it means - or if they don't the meaning is fairly self evident once you hear it. Just as in all things, simplicity is best. That was the lesson learned around here. In my defense... I hated even saying 'online acquisition marketing'... just sounded weird...
-
I like internet marketing consultant as well (It's broad enough to encompass many areas). It doesn't sound strategic (executive title), which could also be a plus.
But like everything else, titles are dime a dozen and everybody wants to be director or c-level.
-
I´m using internet marketing consultant because in the end we have to analyse the whole online marketing strategy; since the beginning to check for searchs and key words ( market) till social midias ( how they will find you on these channels)... in the end it´s all about to find you and how to convert users to clients
-
Yes, very awesome Whiteboard Friday - and I'd say Owned Media, while is correct is lost on most people as to what exactly that covers. I welcome a change from the "SEO" since so many we work with chalk that up to "fixing titles, and Meta Descriptions", though Internet Marketing Executive or Manager covers it all I think.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Guidelines for Partner Links
We decided to follow an aggressive strategy with cross linking. We have cross linked all all the 6 different brands just above the header of a News Portal. You could see what i mean here www.in.gr
Industry News | | DOLdatacenter
Do you think that i should enable the nofollow so as not to get penalized by Google. We tend to use the same cross network linking scheme (in the header) for all branded sites. Google’s guidance on link schemes doesn’t specifically address these types of partner links, which don’t really fit the mold for “excessive link exchanging.” Thoughts appreciated.0 -
YELP: Legit, or is it wearing Prada's with a black hat?
Should I stop recommending clients to be in yelp? http://finance.yahoo.com/news/yelps-newest-weapon-against-fake-100101689.html
Industry News | | Chenzo0 -
Is there a Step by Step Online Tutorial for SEOing?
Hi People I know this sounds like a real dumb question, but hey! I thought I would ask. I am a newbie, and after continuously spending $165.00/day for my PPC adwords campaign for the last 5 years, I MUST get my site naturally ranked higher. So as a newbie; yet understanding the basic principles about SEOing, I searched High and Low for an accredited course, an educational programme or anything that looked structured, and had a distinct step by step structure, and to my amazement I couldn't find much. I did find Dan Thiess' online guide, the SEOMOZ guide, and a few other bits n pieces. It appears that SEO learning is all over the place. I couldn't find any courses at the local universities either! So I thought...well what does it take to become an SEO consultant if there's no real formal qualification as such? And my answer was...Experience and proof of experience! That is, a consultant of who has been around for quite a few years and can prove to potential customers that ... hey you see this website www.????.com notice how it's ranked #1 ? That's because of me! So I thought, I would post this question to the forum and 1. See if there is some formidable training course with a valued and recognised qualification upon completion? 2. If I am able to work for a consultant at no charge to them at all in exchange for their knowledge. I have a wealth of experience in business and people management, and Yes I do have some Web Development and IT experience. But I know to some consultants this is a big ask, so I thought I would put it out there! (you never know until you ask.) In the meantime if anyone could possibly guide for a step by step program...that would be greatly appreciated. Cheers George
Industry News | | Giorgio680 -
What is the best place to learn reputation management, with regards to SEO
I have a new client that needs help with a bad review. Of course it may not be able to be deleted, but I have started to scratch the surface on how to help 'push it down' using SEO. Can any offer advice on a definitive source of learning reputation management? Many thanks!
Industry News | | adell500 -
What is your Biggest SEO selling point to prospective clients?
Typically, our SEO questions are around "how to's" and etc. So, to change it up I will ask a business question: What is your biggest selling point when presenting your SEO services to a new client? In a spirit of transparency, I will tell you mine ahead of time. With PPC, TV, Radio, and Print at some point in time that ad comes to an end. When it ends, that is it. There is no residual from that advertisement - or very minimal at best. With SEO, once you are ranked well and well optimized you continue to get clients for a much longer period of time. With clients who TV and print, this rings especially true and is easily provable. I can't wait to hear yours.
Industry News | | RobertFisher4 -
SEO Certification + SEO Experience = Ideal SEO Consultant ???
Since the responsibilities of SEO have increased so much, I think there has to be a kind of basic industry wide Certification / Degree system. Many people may argue that experince is much more important than certification but how about like any other trade or profession; we have (1) SEO Certification PLUS (2) SEO Experience for the Internet Marketers. One of the reasons, I get so many calls from people that they claim they are SEO experts and they are trying to sell their services to us, but when you talk with them, you can easily tell that they do not have any knowledge about it. But they sell the service to business owners that do not understand SEO. It is very sad to see small business owners believe those people.. and I understand it is business owners responsibility to check the background & portfolio of SEO agency, but wouldn't it be nice to have another credential that they can ask "are you also certified SEO"? what do you think about "Certified SEO" or "Certified Internet Marketing Consultant" concept? can there be an international or national organization to coordinate and superwise the certifications? Thanks, Lewis
Industry News | | CertifiedSEO0 -
What is the best SEO Seminar/Training option in the US?
I have 3 years of SEO experience and am an SEO Manager. I am well versed, though much room for growth and education. I want to find an SEO Seminar or training program that best suits my needs. It seems most are a one size fits all seminars. Any recommendations, thoughts or ideas?
Industry News | | dkamen0 -
Who would you like to ask a SEO question the most?
I was wondering about which people in the industry you'd like to ask a question the most in the q&a? On my list is Matt Cutts (obviously), Marshall Simmonds, Jimmy Wales and Biz Stone.
Industry News | | ThomasHgenhaven0