Same Branding, Same Followers, New Domain After Penalty... Your Opinion Please
-
I know I've asked a similar question in the past but I'm still trying to figure out what to do with my website.
I've got a website at thewebhostinghero.com that's been penalized by both Panda and Penguin. I cleaned up the link profile and submitted a reconsideration request but it was denied. I finally found a handful of additional bad links and I submitted a new disavow + reconsideration request a few days ago and I am still waiting.
That said, after submitting the initial disavow request, the traffic has completely gone and while I expected a drop in traffic, I also expected my penalty to be lifted but it was not the case.
Even though the penalty might be lifted this time, I think that making the website profitable again could be harder than creating a new website.
So here's my questioning:
The website's domain is thewebhostinghero.com but I also happen to own webhostinghero.com which I bought later for $5000 (yes you read that right).
The domain "webhostinghero.com" is completely clean as it's only redirecting to thewebhostinghero.com. I would like to use webhostinghero.com as a completely new website and not redirect any traffic from thewebhostinghero.com as to not pass any bad link juice.
Pros:
- Keeping the same branding image (which cost me $$$)
- Keeping the 17,000+ Facebook followers
- Keeping the same Google+ and Twitter accounts
- Keeping and monetizing a domain that cost me $5000
- webhostinghero.com is a better domain than thewebhostinghero.com
Cons:
- Will create confusion between the 2 websites
- Any danger of being flagged as duplicate or something?
Do you see any other potential issues with this? What's your opinion/advice?
- P.S. Sorry for my english...
-
You have some great responses here. To summarize some of the advice and add a little new advice, this is what I would do:
- Display a text warning at the top of the site that the site has moved. I'd not worry about the text somehow contaminating the new domain.
- Keep the old site running, and try to get the penalties removed on the side.
- Noindex (or delete, if it's not important to the user) all the content that you want to keep but has few links, then move it to the new site.
- If the penalty is lifted, redirect the old site over to the new site's counterpart. Still, don't 301 redirect pages with low-quality content or spammy links. (You can just kill the pages that are "all bad" now.)
The only question left is what to do with the content you want to keep and has with clean external links. You could probably redirect and cut the internal links without too much risk, which is what I'd do. The completely safe thing to do would be to avoid linking altogether, leaving it out there to gather what traffic it can.
Good luck!
-
I would just rewrite the outbound url to look like sub folder so abc(dot)com/visit and then block the sub folder /visit in the robots.txt file.
I may even run a really good competition and try to suck the users up into a email list so when the time is right, expose the other site.
Its a tough one because you can't indicate the move to another url to Google so it's like starting again but at least you have a few lists and some traffic to the old site.
-
I guess I would suggest you don't.
Hidden text and links: "Hiding text or links in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation of Google’s Webmaster Guidelines."
-
As far as structure is concerned, having the same layout and navigation will not get you into duplicate content troubles. Have the same content will.
-
How about redirecting visitors from the original site to the new one using Javascript?
-
There's also some content that's highly valuable on the original website. Suppose I wanted to transfer this content to the new website, how about setting it to "noindex" on the original website and once it's out of G's index, I'd publish it to the new website.
Does that makes sense or would it get me another slap from Google?
-
What about website structure? Would it be better to start off with a completely new layout and navigation to avoid duplicate content issues?
-
In theory, using a no-follow link would do the trick. However, looking at the list of backlinks from my GWT account, I also see lots of no-follow links, don't ask me why.
So in that regards, I would rather avoid any kind of hyperlink association between the two sites. I mean, if that fails, my $5000 domain name is screwed so I'm not taking any chances.
-
No-Follow will stop PR passing through but the bot will still go through.
You need to block the bot from going through using your robots.txt file.
-
Redirecting the old website would worry me, it wouldn't surprise me if you redirected the problem along with it.
I would do what you suggested, modal popup with something like 'Hey, we have built a bigger, better website just for you' then block the url pointing out in the robots.txt file.
But that's just me.
-
I'm interested to see what you will do in regards to redirecting the visitors to the new address. We're going trough a similar process at the moment where we are replacing the current site which was hit with panda and penguin updates to a new branded domain although with a new design and new content. Would placing a message asking visitors to visit your new address with a no-follow link do the trick?
-
Sorry. I was under the impression that you wanted to more or less shut down the penalized site. That is why I suggested the mass-redirection. It also would allow you to move all of your content from the penalized domain to the new domain and you wouldn't have to worry about rewriting completely new and unique content.
Solid idea about using an image. The only downside would be that users would not be able to copy and paste the URL into the address bar... but it would really be just removing "the"... so I would like to assume they could handle it
I would probably shy away from popups, because depending on a user's settings, they may be blocking popups or may disregard the popups if they think they are an advertisement.
Mike
-
I am not sure about redirecting all the subpages to the homepage of thewebhostinghero.com
The website still has about 300 visitors a day. It's for "money keywords" that it doesn't get any traffic. Redirecting all the traffic to the homepage would cause the website to fall quickly.
If I wanted to keep as much of the visitors from the old site as possible, what about displaying a message at the very top of every page stating that the new website is at webhostinghero.com (I'd use an image instead of text to avoid any issue). Or what about showing a popup to each visitor?
-
It sounds to me like you already have a pretty good plan in place.
I would maybe suggest redirecting all of the sub-pages of thewebhostinghero.com to the homepage of thewebhostinghero.com. And on the homepage write something like, "Our website has moved. Please visit webhostinghero.com for blah blah blah." I would leave this as plan text so that you are not passing bad link juice to your new domain.
I don't know how co-occurrence (webhostingher.com being listed in text on thewebhostinghero.com) would play any role in your rankings; however, doing this would hopefully help eliminate some of the confusion your old customers would have and redirecting all of your sub-pages to the homepage would help ensure that you wouldn't have any duplicate content issues on the new site.
Does that help/make sense?
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect Only Home Page/Root Domain via Domain Registrar Only
Hi All, I am really concerned about doing a 301 redirect. This is my situation: Both Current and New Domain is registered with a local domain registrar (similar to GoDaddy but a local version) Current Domain: Servers are pointing to Wix servers and the website is built and hosted with Wix I would like to do a 301 redirect but would like to do it in the following way with a couple of factors to keep in mind: 99% of my link are only pointed to the home page/root domain only. Not to subdirectories. New Domain: I will register this with wix with a new plan but keep the exact sitemap and composition of current website and launch with new domain. Current Domain: I want to change server pointing to wix to point to local domain registrar servers. Then do a 301 redirect for only the home page/root domain to point to the new domain listed with wix. So 301 is done via local registrar and not via Wix. Another point to mention is it will also change from Http to Https as well as a name change. Your comments on the above will be greatly appreciated and as to whether there is risk in trying to do a 301 redirect as above. Doing it as above it also cheaper if I do the 301 via the wix platform I will need to register a full new premium plan and run it concurrently to the old plan whereas if I do it as mentioned above will only have the additional domain annual fee. Look forward to your comments. Mike
Intermediate & Advanced SEO | | MikeBlue10 -
Starting over after a Penguin Penalty
Hi, Has anyone tried starting a new domain after being hit with a Penguin penalty? I'm considering the approach outlined here: https://searchenginewatch.com/sew/how-to/2384644/can-you-safely-redirect-users-from-a-penguin-hit-site-to-a-new-domain. In a nutshell, de-index the OLD site completely via Google's Removal Tool, and then relaunch old content under new domain. This seems to have merit, unless Google keeps a hidden cache of content (or uses other sources like Wayback Machine). My concern is doing the above listed approach, but Google still passes the old links to the new domain. We have great content, but too much spam (despite me removing a lot of the links + disavow). Any feedback based on experience would be appreciated. Thanks.
Intermediate & Advanced SEO | | mrodriguez14401 -
Can a move to a new domain (with 301's) shake off a google algorithm penalty
we have done everything under the sun using the holy grail of google guidelines to get our site back onto page 1 for our domain. we have recovered (penguin and panda) algorithm filters for keywords that were page 1 going to page 7 and now page 2. its been 2 years and we cant hit page 1 again. this is our final phase we cna think of.. do you thin kit will work if we move to a new domain. and how much traffic/rankings can we expect to lose in the short-term?
Intermediate & Advanced SEO | | Direct_Ram0 -
Google Penalty or Not?
One of my sites I work with got this message: http://www.mysite: Unnatural inbound linksJune 27, 2013 Google has detected a pattern of artificial or unnatural links pointing to your site. Buying links or participating in link schemes in order to manipulate PageRank are violations of Google's Webmaster Guidelines. As a result, Google has applied a manual spam action to mysite.com/. There may be other actions on your site or parts of your site. But, when I got to manual actions it says: Manual Actions No manual webspam actions found. -- So which is it??? I have been doing link removal, but now I am confused if I need to do a reconsideration request or not.
Intermediate & Advanced SEO | | netviper0 -
How important is a good "follow" / "no-follow" link ratio for SEO?
Is it very important to make sure most of the links pointing at your site are "follow" links? Is it problematic to post legitimate comments on blogs that include a link back to relevant content or posts on your site?
Intermediate & Advanced SEO | | BlueLinkERP0 -
Help needed for a domain
I have a small translation agency in Brazil (this website), totally dependent on SEM. We are in business since 2007, and we were on top position for many relevant keywords until the middle of 2011, when the ranking for the most important keywords started dropping. In that time, we believed that we needed to redesign the old static website and replace it by a new modern one, with fresh content and with weekly updates, which we did, and it's now hosted on Squarespace. I took care to keep the old links working with 301 redirections. When we made the transfer from the static site to Squarespace (Mar/2012, see the attachment), the ranking dropping became even more serious. Today, we have less than 50 unique visitors per day, in a total desperate situation! To make things worse, we received an alert from Google on 23/September/2012 talking about unnatural inbound links, but Google said that "As a result, for this specific incident we are taking very targeted action on the unnatural links instead of your site as a whole", so we thought we didn't need to worry about. Google was correct, I worked many hours to register our website in web directories, I thought there would be no problem since I was doing this manually. My conclusions are: Something happened prior to Mar/2012 that was making us losing territory. I just don't know what! The migration to Squarespace was a huge mistake. I lost control over the html, and squarespace doesn't do a good job optimizing the pages for SEO. We also were also blasted by Penguin on September, but I believe this is not the main cause of the drop. We were already running very badly at this time. My actions are: a) I generated a DTOX report and I'm trying to clean up the links marked as toxic. That's a hard work! After that I will submit a reconsideration request. b) I'm working on the site: Improving internal link building for relevant keywords Recently I removed a "tag cloud" which I believe was hurting my SEO. Also, I did some redirections that were missing. c) I trying to generate new content to improve link building to my site. d) I'm also considering to stop putting all my coins on this domain, and maybe start a fresh new one. Yes, I'm desperate! 🙂 I would appreciate a lot to hear from you guys, expert people! Thanks a lot, MWcEdPa.png?1
Intermediate & Advanced SEO | | rodrigofreitas0 -
Domain Choise
Hello, Im working a e-commerce shop, and my question is about choosing the domain. Presently the website is not performing good with the domain www.casaobjecto.com, that is the brand name of the shop. Now I have made my analysis about keywords and conclude that it would be very interesting to have a domain name with the main keyword that im targeting. The domain is available. If I choose the maintain the www.casaobjecto.com as main domain and the other keyword domain pointing to that site, whats the influence that can take in the keyword im looking for? Or should I replace the target keyword domain (becomes the main domain) by the brand domain name? Whats the best choice? Tks in advance, Pedro M Pereira
Intermediate & Advanced SEO | | PedroM0 -
Is this Domain Change Worthwhile?
Hi- I have a client who has setup a new criminal law firm in the last few months. The URL is like: www.somenamelawyers.com ['somename' is the same # characters as their company name] I have run a successful AdWords a/c for them and many of the big traffic and conversion keywords include 'criminal lawyers'. From a SEO perspective, the long goal is to get traffic for 'criminal lawyers' and keywords that phrase match that. So I am considering migrating them to www.somenamecriminallawyers.com. I have researched this issue and understand the technicalities involved in moving. My question here is 'is this change worthwhile'. I think it is worthwhile because it really is in a sense rebranding them to be more clearly in a specific business domain, ie. criminal law. Also, they are a new outfit so they don't have a lot of backlinks yet. And mainly, they will get a SEO boost to their core keywords 'criminal lawyers'. Thanks in advance for your thoughts- Jules
Intermediate & Advanced SEO | | Juller0