Need to know best practices of Search Engine Optimization 2013
-
I want to know best practices of Search Engine Optimization 2013 and also need best possible sources.
Thanks
-
I found this article useful: http://www.searchenginejournal.com/seo-in-2013-7-surprisingly-simple-factors-that-will-take-the-lead/57092/
Hope it helps,
Best regards,
Holger
-
Agreed, I shouldn't have left them off.
-
Great recommendations, Brad.
I'd add in searchengineland.com as well and look into presentations from the SMX conferences as sources.
-
My short answer would be to use the SEOmoz toolset to uncover some of your basic issues and work to correct them. From there I would start working on developing and building content on your site that can earn links. Earning links will require a significant amount of outreach to raise awareness about your content. I would also encourage you to focus on the user and what is good for them above your own thoughts about SEO. It is a delicate balance but building things just for SEO is never a good solution.
Here are some things I would encourage you to look at
- All Whiteboard Friday's
http://www.seomoz.org/blog/category/whiteboard-friday
- All recent Matt Cutts videos from the google webmaster youtube page
http://www.youtube.com/user/GoogleWebmasterHelp/videos?view=0
- If it is in the budget grab a ticket to mozcon in July
Hope this helps.
Brad
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to go about merging 2 sites with significant search volume?
Hi everyone! A client of ours ('Company A') recently acquired another company ('Company B') - both brands carry weight within their industry. Company A's brand name currently registers over 6,500 searches per month, while Company B's brand name draws about 2,500 searches per month. While Company B is smaller, their search volume isn't insignificant. The powers that be plan to discontinue Company B's site at an unspecified date in the future, but it's on the backburner. We'd obviously like to transfer as much of their current ranking as possible, but we also don't want to confuse users. There's additional search volume for term variations such as 'Company B jobs' & 'Company B locations' that we'd like to capture for as long as there's still volume there. Would a microsite with Company B's look & feel (to make it easier to house pages built to capture careers/locations searches) justify its inherent cost, or would it be just as valuable to build a series of landing pages on Company A's site? (Obviously assuming that valid redirects would be in place once Company B's site is taken down.) Thanks in advance!
Intermediate & Advanced SEO | | wilcoxcm0 -
Duplicate Content www vs. non-www and best practices
I have a customer who had prior help on his website and I noticed a 301 redirect in his .htaccess Rule for duplicate content removal : www.domain.com vs domain.com RewriteCond %{HTTP_HOST} ^MY-CUSTOMER-SITE.com [NC]
Intermediate & Advanced SEO | | EnvoyWeb
RewriteRule (.*) http://www.MY-CUSTOMER-SITE.com/$1 [R=301,L,NC] The result of this rule is that i type MY-CUSTOMER-SITE.com in the browser and it redirects to www.MY-CUSTOMER-SITE.com I wonder if this is causing issues in SERPS. If I have some inbound links pointing to www.MY-CUSTOMER-SITE.com and some pointing to MY-CUSTOMER-SITE.com, I would think that this rewrite isn't necessary as it would seem that Googlebot is smart enough to know that these aren't two sites. -----Can you comment on whether this is a best practice for all domains?
-----I've run a report for backlinks. If my thought is true that there are some pointing to www.www.MY-CUSTOMER-SITE.com and some to the www.MY-CUSTOMER-SITE.com, is there any value in addressing this?0 -
Best way to remove low quality paginated search pages
I have a website that has around 90k pages indexed, but after doing the math I realized that I only have around 20-30k pages that are actually high quality, the rest are paginated pages from search results within my website. Every time someone searches a term on my site, that term would get its own page, which would include all of the relevant posts that are associated with that search term/tag. My site had around 20k different search terms, all being indexed. I have paused new search terms from being indexed, but what I want to know is if the best route would be to 404 all of the useless paginated pages from the search term pages. And if so, how many should I remove at one time? There must be 40-50k paginated pages and I am curious to know what would be the best bet from an SEO standpoint. All feedback is greatly appreciated. Thanks.
Intermediate & Advanced SEO | | WebServiceConsulting.com0 -
Whats the best way to remove search indexed pages on magento?
A new client ( aqmp.com.br/ )call me yestarday and she told me since they moved on magento they droped down more than US$ 20.000 in sales revenue ( monthly)... I´ve just checked the webmaster tool and I´ve just discovered the number of crawled pages went from 3.260 to 75.000 since magento started... magento is creating lots of pages with queries like search and filters. Example: http://aqmp.com.br/acessorios/lencos.html http://aqmp.com.br/acessorios/lencos.html?mode=grid http://aqmp.com.br/acessorios/lencos.html?dir=desc&order=name Add a instruction on robots.txt is the best way to remove unnecessary pages of the search engine?
Intermediate & Advanced SEO | | SeoMartin10 -
Zip Code Blocks the Search Engines!
I have a site where when you visit the product pages, it asks for your zip code. This is obviously blocking the bots from crawling the site. I know you can basically tell the bots how to ignore the zip code feature but I am not exactly sure how to do this. Any help would be appreciated
Intermediate & Advanced SEO | | lhawk0 -
Universal Search vs Local Organic
Hi, My web site has high rankings in universal SERP's. However, in my city organic search the competitors’ web sites that even don’t show up in universal Serp’s have higher rankings than mine. Not sure what I’m doing wrong. Thanks for any insight.
Intermediate & Advanced SEO | | Zlhe0 -
Whats the best search parameters on Open Site Explorer for identifying un-natural back links?
Using open site explorer, what parameters will best narrow down low quality back links(or back links that could be viewed as un-natural by Google)? ie. blog networks, link schemes, etc.
Intermediate & Advanced SEO | | Stromme0 -
What is the optimal link profile?
I am doing a variety of SEO link building techniques. I am doing: guest blog posts article submissions directories bookmarks web2.0 properties link acquisition I don't expect much from the article submissions, web 2.0, and directories, so I am using these methods for the long tail and less competitive keywords. Is this a good idea? When we talk about a link profile, is it per page or for the whole site? Does it matter if you have a more diverse link profile for a single page or does it have to be diverse for the whole site? Appreciate any informed comments!
Intermediate & Advanced SEO | | inhouseseo0