What are your thoughts on Content Automation?
-
Hi,
I want to ask forum members’ opinion on content automation. And before I raise the eyebrows of many of you with this question, I’d like to state I am creating content and doing SEO for my own website so I’m not looking to cut corners with spammy tactics that could hurt my website from an organic search perspective.
The goal is to automate pages in the areas of
headings, Meta Titles, Meta Descriptions, and perhaps a paragraph of content. More importantly, I’d like these pages to add value to the users experience so the question is…. How do I go about automating the pages, and more specifically, how is meta title, meta descriptions etc. automated?
I’d also like to hear from people that recommend steering clear of any form of content automation.
I hope my question isn’t too bit vague and I look forward to hearing from other Mozzers.
Regards,
Russell in South Africa
-
We have a CMS that automatically generates the meta description and keywords for our pages and I hate it.
Not sure why we even have it and can't get around it.
We have to override it each time to get sensible tags, therefore it isn't worth having.
Avoid it and write your own tags manually.
-
I hope my question isn’t too bit vague...
I have no idea of what you are talking about. How about explaining it in some detail.
-
I am not aware of any tools that would be able to automatically create H1 or meta titles/descriptions. Why would you want to though? You spent the time to create good content (or paid someone to), why wouldn't you take the time to optimize your page? In the scheme of things, that is easy and shouldn't take you a fraction the time it took for you to create the content itself.
BTW, your consept of content automation and Google's idea of content automation is different. Google views content automation as the process of automatically populating pages with content from RSS feeds or scraping sites. If you want to know how the Google Spam team views this, check out Matt Cutt's video on the subject. Here is a hint. NO NO NO NO
-
You can't get there from here.
As far as I know, we don't yet have a high quality dynamic content creation tool that populate the content areas you speak of with good enough content to make it worth your while--not with today's Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I optimize dynamic content for SEO?
Hello, folks! I'm wondering how I optimize a site if it is built on a platform that works based on dynamic content. For example, the page pulls in certain information based on the information it has about the user. Not every user will see the same page. Thanks!
Intermediate & Advanced SEO | | Geonetric
Lindsey0 -
Duplicate content - Images & Attachments
I have been looking a GWT HTML improvements on our new site and I am scratching my head on how to stop some elements of the website showing up as duplicates for Meta Descriptions and Titles. For example the blog area: <a id="zip_0-anchor" class="zippedsection_title"></a>
Intermediate & Advanced SEO | | CocoonfxmediaThis blog is full of information and resources for you to implement; get more traffic, more leads an
/blog/
/blog/page/2/
/blog/page/3/
/blog/page/4/
/blog/page/6/
/blog/page/9/The page has rel canonicals on them (using Yoast Wordpress SEO) and I can't see away of stopping the duplicate content. Can anyone suggest how to combat this? or is there nothing to worry about?
0 -
Duplicate content question
Hi there, I work for a Theater news site. We have an issue where our system creates a chunk of duplicate content in Google's eyes and we're not sure how best to solve. When an editor produces a video, it simultaneously 1) creates a page with it's own static URL (e.g. http://www.theatermania.com/video/mary-louise-parker-tommy-tune-laura-osnes-and-more_668.html); and 2) displays said video on a public index page (http://www.theatermania.com/videos/). Since the content is very similar, Google sees them as duplicate. What should we do about this? We were thinking that one solution would to be dynamically canonicalize the index page to the static page whenever a new video is posted, but would Google frown on this? Alternatively, should we simply nofollow the index page? Lastly, are there any solutions we may have missed entirely?
Intermediate & Advanced SEO | | TheaterMania0 -
Best practice for expandable content
We are in the middle of having new pages added to our website. On our website we will have a information section containing various details about a product, this information will be several paragraphs long. we were wanting to show the first paragraph and have a read more button to show the rest of the content that is hidden. Whats googles view on this, is this bad for seo?
Intermediate & Advanced SEO | | Alexogilvie0 -
Copy content from news about your own company
I´ve a client who uses news articles about his company in newspaper and other magazines in his blog. It´s fair because he wants to show how how big and important he is when someone check his website but in otherwise he is just copying content from others sites. ( there is lot of original content also) Should I use noindex on these pages or use a rel=canonical? We already ask permission and show the font with the link in these cases.
Intermediate & Advanced SEO | | SeoMartin10 -
Duplicate page content query
Hi forum, For some reason I have recently received a large increase in my Duplicate Page Content issues. Currently it says I have over 7,000 duplicate page content errors! For example it says: Sample URLs with this Duplicate Page Content http://dikelli.com.au/accessories/gowns/news.html http://dikelli.com.au/accessories/news.html
Intermediate & Advanced SEO | | sterls
http://dikelli.com.au/gallery/dikelli/gowns/gowns/sale_gowns.html However there are no physical links to any of these page on my site and even when I look at my FTP files (I am using Dreamweaver) these directories and files do not exist. Can anyone please tell me why the SEOMOZ crawl is coming up with these errors and how to solve them?0 -
Duplicate Content Question
My understanding of duplicate content is that if two pages are identical, Google selects one for it's results... I have a client that is literally sharing content real-time with a partner...the page content is identical for both sites, and if you update one page, teh otehr is updated automatically. Obviously this is a clear cut case for canonical link tags, but I'm cuious about something: Both sites seem to show up in search results but for different keywords...I would think one domain would simply win out over the other, but Google seems to show both sites in results. Any idea why? Also, could this duplicate content issue be hurting visibility for both sites? In other words, can I expect a boost in rankings with the canonical tags in place? Or will rankings remain the same?
Intermediate & Advanced SEO | | AmyLB0 -
Duplicate Content/ Indexing Question
I have a real estate Wordpress site that uses an IDX provider to add real estate listings to my site. A new page is created as a new property comes to market and then the page is deleted when the property is sold. I like the functionality of the service but it creates a significant amount of 404's and I'm also concerned about duplicate content because anyone else using the same service here in Las Vegas will have 1000's of the exact same property pages that I do. Any thoughts on this and is there a way that I can have the search engines only index the core 20 pages of my site and ignore future property pages? Your advice is greatly appreciated. See link for example http://www.mylvcondosales.com/mandarin-las-vegas/
Intermediate & Advanced SEO | | AnthonyLasVegas0