On-Page E-commerce Site Optimization
-
Hello everyone!
Just started on a new job as in house SEO and PPC but it is also my first job as such, got little experience and for what I know the site needs a lot of work in terms of optimization.
I would like to ask some help and some opinions about what I think should be done in order to rank higher because at the moment the highest ranking page doesn't go higher than the third page for general but high traffic volume keywords.
-
All the titles tag are too long, some of them are up to 100 characters
-
The meta tag isn't optimized properly to attract people and get clicks
-
the content on the product pages is laid out badly and there aren't many keywords
-
a lot of duplicate content
-
there are little inbound links
-
there isn't a section for content such as a news page, a blog or anything like that which makes link building even harder
Here my challenges:
-
Create well optimized product, category , subcategory pages to improve also the PPC landing pages
-
Improve the rankings at least to get on the first page for general keywords
-
Choose the right keywords to optimize the site for
-
increase the number of inbound links.
I also have to manage adwords and given my little experience I can't seem to prioritize things so any suggestions would be really appreciated.
Also if you don't mind to take a look at the site and leave me comments on things that I should improve, I'd be grateful .
The main problem also is the niche I work in is not the best, I know nothing about it which makes things worse.
Thank you for reading
Oscar
-
-
Also ask the sales guys WHO are they selling to. As in, the persons they interact with and what they are like. Who makes the decisions, who looks for the different options, and so on.
-
You wrote:
"Other than the one you mentioned what information could really help me?"
--The only thing that pops out at me right away is, and I don't know it you do the copywriting, but the language used is extremely technical. I understand that you are B2B, but you might add some descriptive text to the product descriptions (for long-tail kw's) and a maybe a bit more sales-oriented text.
-
Thanks for your reply!
I will take the hint! It is very difficult and the feeling you had looking at the homepage is basically what happens to me every time I look through the site!
But I am getting there through competition analysis and articles I am learning a lot about the industry.
In order to gather information, I have though to create a spread sheet with questions and ask to my colleagues to answer it in order to gather some information.
Other than the one you mentioned what information could really help me?
Regarding the title tags I can't change at the moment because the platform (MS Access) on which the website is built on doesn't let me change the html documents even if it should, I am trying to sort this out as well.
-
You wrote:
"The main problem also is the niche I work in is not the best, I know nothing about it which makes things worse."
The first thing that sticks out at me is the title tag of your page: repsole.com - a leading supplier of datacom and...... it goes on forever. It seems like there is no focus. I noticed that on a few other category pages. That would be a good start I think.
But...
My advice would be to start learning about the company (what does it sell? who are we selling to? why are they buying from us? what are the best selling products? what products make the most profit? etc.) and then you will start to have an idea of what keywords to optimize for.
Then google those keywords, and try to learn as much as possible about competitors. And note what are they doing? Why are they doing it? How do I catch up?
The products on the repsole webpage are so foreign to me, that if I were in your shoes, I would not feel comfortable until I had a grasp on the basics of the company, its niche and the market -- and knew the language of the company, niche and market.
Hopefully that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking root domains to your own site
I have been using the moz open site explorer tool and glancing at my competition. I noticed most sites if not all in the linking domains section have a link to there own site. How do i do this? On my site i have no established links and my score is only 1/1. Even with lower ranking sites that have there own site linking to there self have a 16/16. Any help would be appreciated I am pretty new to all of this. thanks
Link Building | | unlimitedairbrush0 -
Should I claim my site on Alexa.com?
Should I claim my site on alexa.com? What do I need to know about Alexa?
Link Building | | djlittman0 -
Wordpress & On-Page Optimization
Seomoz, Our current SEO provider built a squeeze page using Wordpress. http://www.buddyrents.com/rent-to-own-furniture/spring-hill-34608/ The page has minimal links and the one drop-down menu links to other pages that look exactly the same with the exception of the page name and Google map. Since the pages were built a 2 years ago there have been zero copy changes or code changes until a few weeks ago, yet the provider maintains that there is a maintenance charge to make sure the pages function correctly and are easily read by Google. This sounds like a made up charge. Wordpress pages like these should be pretty stable and search friendly. Am I missing something? Is this common to charge for SEO, On-page SEO and Maintenance for pages that have not changed and only rank if you actually enter the long-tail keywords that match the page title? They also don't create a lot of traffic, but the provider says they are essential to our online footprint. The pages have a PA of 1 and the below on-page links (the exact same links for all 120 pages) | Internal Followed Links | 23 |
Link Building | | Buddys
| Internal Nofollow Links | 0 |
| External Followed Links | 3 |
| External Nofollow Links | 0 | Thank you in advance for your insight!0 -
How to do SEO for a social networking site?
Howdy SEOmoz fans, We are about to launch an educational social networking site. We have planned a lot of good strategies for offline and online marketing. Coming to SEO, how we can do search engine optimization effectively for our social networking site. The home page will be sign up page and there wont be any content in it. It would be great if you can suggest us prefect SEO tactics for our site. Thank you.
Link Building | | jjv0 -
Link to my site not showing up in Open Site Explorer
If a link to my site on another domain does not appear in the list of links gathered by the Open Site Explorer, does that mean that this backlink will not be crawled by search engine bots? Is there anything I should do to make sure that this link IS crawled and/or recognized by search engines coughGooglecough?
Link Building | | robgleslie0 -
Where are all the sites that are linking to me?
I need to compile a list of all the siters linking to my site, but my open site explorer analysis shows very few links. I know for certain that there are many many more sites linking to it (it's an academic site and there are links to it from a lot of academic directories). What am I doing wrong?
Link Building | | michalseo0 -
Different Link Titles Linking to the same page
So I'm doing a lot of link building but my question is how do search engines treat different link titles to the same page. For example, my main page is www.musillawfirm.com If I have 20 links from 20 sites linking to it as Melbourne FL DUI Lawyer and 20 more linking as Melbourne FL immigration Lawyer and More linking as Cocoa FL DUI lawyer etc... what happens? Do the search engines just rank me higher for all the terms or would it be better to always just link to separate landing pages? Thanks in advance
Link Building | | musillawfirm0 -
How Google finds landing page?
whats would be some crucial numbers for mr. Google to chose Landing page over other pages? Your thoughts? Your experience?
Link Building | | DiamondJewelryEmpire0