SERP dropped Today ??
-
Hi,
Long story shot. my 2 main keywords 'makeup artist sydney' and
'sydney makeup artist' that have fluctuated in #1 - 4 position for the last year even after panda, have now moved to the 2page as of last night 23 May 13.I have checked webmaster tools and have no messages or error, i have checked Bing and still rank # 3 for the keywords.
I am all out of ideas! am I being paranoid ? there hasn't been any major changes to the site and I don't seem to have major duplicate content issues!
Any suggestions and Ideas would be great, website is www.sparrowmakeup.com.au
Thanks.
-
No problem.. I'm sure you can get a ton of help around here this community is awesome. I'm going to write a rushed response because I'm hurrying to wrap up for a 4 day weekend (woot woot!) so ---
Start by getting a list of all referring domains. Use multiple tools. Open Site Explorer, ahrefs.com, Google Webmaster Tools. Check all you can and get this list. Maybe into Excel. (there are some great articles on parsing this data and how to setup excel sheets to help determine Domain Authority and Page Rank value, but I'm not able to grab links at the moment check around these forums and seomoz blogs..)
What you'll be looking for is low DA and irrelevant domains. If you have a bunch of links coming from autism-savior.com/forums/ it probably is spam. Some of them will jump right out at you. If these links don't look like they would help somebody to learn more then they are poison... etc.
I'm assuming somebody along the way used a link building service. Something like $75 for 1,000 links, etc... If so maybe you can contact the company that did this and ask for a full report with logins/passwords. I did this with some success. Removed about 1/5th of paid links once... Wasn't great but at least got me closer.
These are just a few ideas. Hope they helped. Keep asking questions, maybe start another thread (since this one is marked answered it might get less clicks.)
-
So how can I tell the good links from the bad and how do I remove them ? still new to this any help would be appreciated
-
No problem. Sorry to hear about it, but like I said: You can recover! Don't despair and keep us posted on your efforts. Your story could help many I'm sure!
-
Yep did miss that
thanks
-
And here's why you were penalized via the Penguin update right here: http://gyazo.com/8b4c324ddc8b83d5be4f746b42dfa550.png
Get to removing the bad links.. Keep good ones, but build a more diverse anchor text. This is not a manual penalty for you it is recoverable. Build natural links and remove the unnatural.
-
You got Penguined my friend. In case you've somehow missed it, the 2.0 update rolled out last night, at the exact same time your SERP dropped. Not a coincidence, I'm afraid.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search ranking for a term dropped from 1st/2nd to 106th in 3 months
Hello all, Just a couple notes first. I have been advised to be vague on the search term we've dropped on (in case this page ranks higher than our homepage for it). If you search for my name in Google though you should be able to figure out where I work (I'm not the soccer player). While I am looking for an answer, I've also posted this question on a couple other forums (see https://www.webmasterworld.com/google/4934323.htm and https://productforums.google.com/forum/?utm_medium=email&utm_source=footer#!msg/webmasters/AQLD7lywuvo/2zfFRD6oGAAJ) which have thrown up more questions than answers. So I have posted this as a discussion. We've also been told we may have been under a negative SEO attack. We saw in SEMRush a large number of backlinks in October/November/December - at about the same time we disavowed around 1m backlinks (more on this below) but we can't see this reflected in Moz. We just got off a call with someone at Moz to try and work this out and he suggested we post here - so here goes... On 4th October for the search term 'example-term' we dropped from number 2 to number 9 on Google searches (this was confirmed in Google Search Console). We also paid an external SEO consultant to review our site and see why we are dropping on the term 'example-term'. We've implemented everything and we're still dropping, the consultant thinks we may have been penalised in error (as we are a legitimate business and we're not trying to do anything untoward). In search console you could see from the graphs on the term we used to rank 1st and 2nd (you could go back 2 or 3 years and still see this). The thing we do find confusing is that we still rank very highly (if not 1st) for 'example-term + uk' and our brand name - which is very similar to 'example-term'. Timeline of events of changes: 2nd October 2018 midday: Added a CTA using something called Wisepops over the homepage - this was a full screen CTA for people to pledge on a project on our site helping with the tsunami in Indonesia (which may have had render blocking elements on). 4th October: we added a Google MyBusiness page showing our corporate headquarters as being in the UK (we did flag this on the Google MyBusiness forums and both people who responded said adding a MyBusiness page would not affect our drop in rankings). 4th October: dropped from number 2 to number 9 on Google searches (this was confirmed in Google Search Console) 4th October: Removed the Wisepops popup 5th November: Server redirect so anything coming in on / was redirected to a page without a / 12th November: Removed around 200 junk pages (so old pages, test cms pages etc that were live and still indexed). Redirects from any 404s resolved 19th November: Updated site maps and video site maps to reflect new content and remove old content. Reviewed the whole site for duplicate meta tags and titles and updated accordingly with unique ones. Fixed issues in Google Search Console for Google search console for 404 and Mobile usability. Removed embedded YouTube video from homepage. 11th December: Removed old content and content seen as not useful from indexing; 'honey pot' pages, old blog, map pages, user profile pages, project page ‘junk pages which have little SEO value’ (comments, contact project owner, backers, report project) from indexing, added ‘no-follow’ to widgets linking back to us 3rd January 2019: Changed the meta title from to remove 'example-term' (we were concerned it may have been seen as keyword stuffing) 7th January: Disavow file updated to refuse a set of external sites powered by API linking to us (these were sites like example-term.externalsite.co.uk which used to link to us showing projects in local areas - our SEO expert felt may be seen as a ‘link farm’) 11th January: Updated our ‘About us’ page with more relevant content 15th January: Changed homepage title to include 'example-term' again, footer links updated to point to internal pages rather than linking off to Intercom, homepage ordering of link elements on homepage changed (so moving external rating site link further down the page, removing underlines on one item that was not a link, fixed and instance where two h1 tags were used), removed another set of external Subdomains (i.e. https://externalsite.sitename.co.uk) from our system (these were old sites we used to run for different clients which has projects in geographical areas displayed) 18th January: Added the word 'example-term' to key content pages We're at a loss as to why we are still dropping. Please note that the above changes were implemented after we'd been ranking fine for a couple years on the 'example-term' - the changes were to try and address the drop in ranking. Any advice would be greatly appreciated.
White Hat / Black Hat SEO | | Nobody15554510997900 -
Keyword rankings sudden drop
Hello, I own an online headshop, and as of last week my keyword rankings dropped significantly on some competitive keywords I was ranking for. I noticed the same thing happened to me last month, and then a few weeks later these keywords were ranking again. In fact, they were ranking even higher than before. I also noticed that 2 of my biggest competitors who receive 500k+ clicks a month had a significant drop in their keyword rankings as well. Does anybody know why this happens and how to correct the issue? Thanks
White Hat / Black Hat SEO | | Kobeghods930 -
Link profile heavy with press release syndication links caused drop at Penguin 2.0
I'm wrestling with something that I'm hoping members of the community can provide input on.... I've working with an enterprise level client that is in the business of data capture and distribution. I've diagnosed a clear drop of traffic on May 22nd, i.e a loss of search visibility post Penguin 2.0. Their link profile is big! Discussions with internal stakeholders who have been with the company 10's of years confirm that no "link building" service providers have ever been hired and no over-zealous employee is ever likely to have tried to "do" link building internally. They are just one of those lucky companies that by their nature publish information that people want to link to and share. As a first port of call I've grouped links by anchor text and can see groups of hundreds of matching anchors based on their brand URL and specific page titles. The matching anchors have resulted from big take up of interesting data that they have marketed via press releases. NOT for link purposes. My question is this.... Does the community think or have evidence (or can point me toward any case studies) that show that Press release syndication alone could result in: a) a penguin penalty or...
White Hat / Black Hat SEO | | QubaSEO
b) a devaluing of press release type links during Penguin 2.0 that could have resulted in a loss of search visibility and give the impression of a penalty Your thoughts are much appreciated!0 -
Rank Drop Possibly due to links but no warning in GWT
Hello, We've been experiencing rank drop in all major keywords for the past 9 months. I've had different people say different things here at Moz about how backlinks effect rank drop. Brilliant answers, but different opinions. Nothing is showing up in GWT for this site. Here's the backlink breakdown: 72 linking root domains. 20 of those are blogs. These blogs have no backlinks in and of themselves, and were created originally as easy links. Not white hat stuff. Three additional root domains are still paid links in this profile, though all but one was made to look editorial. The one that doesn't look editorial has links sprinkled throughout their website, among other paid links. The rest of the linking root domains (49) are legitimate. Again, nothing shows up in GWT. We had 96 root domains last March but in March of 2013 we cut most of the paid links and half (20) of the blogs. This brought our ranking down immediately by 2 or 3 slots. We've been slipping every since. I would like people to speak from experience and let me know if you think the backlinks could be causing the ranking drop and what to do about it. Thanks!
White Hat / Black Hat SEO | | BobGW0 -
My Site having a drop in traffic with eash passing month
Hi, I'm running a text message site mixsms.com from 2009. It was performing good till Oct 2012. In the end of Nov 2012 I noticed a drop in traffic and then with each passing month I'm getting 1500-2000 unique visitors drop. In Oct 2012 my daily unique visitors were 15000+ each day and now it is just having 2000 after Feb end. I've done several things to improve my site. I changes the template, removed all unnecessary html elements, changed seo structure (optimize with all modern seo techniques). Stop backlinking from Nov 2012 but instead of getting improvements I'm continuously having a drop in traffic. I'll highly appreciate your time if you look into site deeply to findout exact issues that are causing for this drop. I'm even ready to hire any seo consultant if he is pretty sure to get 100% results. Thanks in advance for your support
White Hat / Black Hat SEO | | intelmixx0 -
My ranking dropped 3 pages on 18 november 2012
Hi There my site ranking dropped suddenly today for my main keywords such as security companies in london and security services in london from first page to 4th-5th page. these keywords were ranked on homepage http://www.armstrongsecurity.co.uk/ other keywords from some internal pages, such as this one http://www.armstrongsecurity.co.uk/security-services/event-security-london.html theygot hit slightly and went couple of listings down the road for event security london, event security companies london as well. same slight hitting happened on this page for main keywords http://www.armstrongsecurity.co.uk/bodyguard-for-hire-london.html can anyone help me, how to get the rankings back? my site authority is around 60 which is far better than most sites ranking higher than me now. these are some problems that i understand so far. keyword rich anchor text link profile for my main keywords over optimised pages let me know if anything you might find suspicious on my site that i can fix either on site or in my link profile. looking forward to your help. thanks gill
White Hat / Black Hat SEO | | spciuk0 -
My site has disapeared from the serps. Could someone take a look at it for me and see if they can find a reason why?
my site has disappeared from the serps. Could someone take a look at it for me and see if they can find a reason why? It used to rank around 4 for the search "austin wedding venues" and it still ranks number three for this search on Bing. I haven't done any SEO work on it in a while so i don't think i did anything to make Google mad but now it doesn't even rank anywhere in the top 160 results. Here's the link: http://austinweddingvenues.org Thanks in advance Mozzers! Ron
White Hat / Black Hat SEO | | Ron100 -
Sudden drop in rakings for a keyword.
Hi, A few weeks ago my homepage - http://www.linearsky.com dropped out of the rankings completely for a keyword I was promoting (web design staffordshire). I was thinking that one of the reasons could be a sudden link spike. The reason being is that I have been doing some development work (for a client) on one of my sub-domains. Now this is a Magento site with thousands of products, with my keyword rich link in the footer. From looking at the Google webmaster tools, it seams that alot of these pages got indexed accidently. Could this sudden link spike be enough to be penalised by Google? Apart from that the only borderline black hat stuff I have been doing is some reciprocal link swapping with a few websites in my niche - http://www.linearsky.com/misc/links.html I also bought a paid link on http://www.iwebtool.com/browser_details, (that I have now asked to be withdrawn) to see what kind of boost it would give me. I know this is unethical, but a number of page one competitors were also using this said link. Also it was only indexed for a few weeks. Could Google really pick this up so quickly? Any ideas of how to resolve this? Many Thanks Marcus
White Hat / Black Hat SEO | | marcusuk-3041050