Penguin 2.0 Loss of rankings

[TomLondon]

Hi all,

My website http://www.tomlondonmagic.com has been hit hard by penguin.

I was rank 1 for magician london, magician in london, magicians in london and now am ranking around 3-4

I need to recover fast, anyone have any idea how to do this, what strategy to employ.

It would be much appreciated as I have never been hit by an update so not sure on how to recover from one.

Thanks!

[Stramark]

Please consider the user first. A user is confused if he found a page for a wedding magician and on the same page a coporate story.

And keyword wise it is much easier to have 2 different pages for google. If you want to know all in's and out's i would have to write a blog artikel, but just 1 page, 1 message and 1 specific keyword is optimal (do not overdo it)

[uesat]

Hello,

Why would he not try to rank for wedding and corporate on the same page?  Does Google see it as spam?  Does he have to change the url and the title on the page or just the meta title tag?  Sorry I'm new and I'm trying to understand.

[Stramark]

Dear Tom,Please use SENSEO firefox plugin to improve the h1 and h2's on your pages. use only one h1 on a page. Reconsider your title tag.

don't try to rank for wedding and corporate on the same page. (title tag)

[AlanBleiweiss]

DA and PA are generalized metrics to provide some insight into overall ranking signals.  for any given site, or any given page on any given site, since there are hundreds of high level factors, it's quite realistic to often see rankings that don't directly reflect the DA or PA of all the sites in the mix.

[designquotes]

I have no evidence for this, but I've heard sites with good social signals are not being affected as much.

Try provide some kind of incentive to share your top blog posts such as an ebook that is unlocked when the post is shared.

[TomLondon]

I should improve on this by saying:

Why am I getting outranked by sites with half the DA and PA of mine?

[jesse-landry]

oh believe me, I understand completely. But I googled london magician and you were number 2. That's pretty friggin' good!

One of my sites lost a number one ranking we held for our primary keyword. I'm just happy we are at number 2. I know it could have been worse. Like Chris said, probably not a penalty. Could just be the way the algorithm worked your competitor bested you. Build away and feel proud of the fact that you are operating under Google's Webmaster Guidelines. (most likely...)

[Chris.Menke]

That's  not very hard for a penguin penalty.  It would seem more like the natural course of things in the serps.  If you keep going down, that would be a bigger problem but if you steady at the 3,4 range, just keep working on your  content--magic is a great subject around which to create interesting, engaging content.

[TomLondon]

When you spent the last year climbing from position 4 to 1 for 4-5 keywords, it's a bit of a pain to be back where you started. I will do just that!

[jesse-landry]

You dropped just 2 positions?? Consider yourself lucky and go build some organic, natural links!