Drop in rankings
-
Our keyword rankings have dropped greatly since July'12. Our site used to be in the top 8 rankings for the most competitive keywords on our industry and now rank 30+.
Being new to this industry any help would be greatly appreciated.
-
Thank you for replying Karen. As far as l am aware, nothing changed at that point. i visited the website you mentioned but l have no idea how to use it.
-
Thanks you for replying. What would be the best tool to use in order to run a general assessment and what should l be looking for?
-
Set up a campaign on SEOMoz, this will give you an indication of some quick fixes, you can definitely do more with your title tags. Did anything significant change with the website around this time? It might also be worth using this tool http://www.panguin.com/ and logging into it through your Analytics to see if you were effected by a Penguin or Panda update?
-
Hi,
It looks like you have a descendent trend since 2011 or so ...
http://screencast.com/t/hvS4lC8UNx
Right now your Adwords visibility is higher then your organic one and that is not good ..usually. (I mean it means your organic visibility is low)
There is not a lot of stability in your overall visibility and that is not good but the good thing is that on a first look it seams you have a lot of items to fix, easy fixes so there is room for better. You should run a general assessment, make a lits with items that you can improve and run with those in the beginning. You can even split those "chapters" and post here and I am sure a lot of people will send some good advice your way.
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New site failing to rank - could this be why?
I have a new client site that is not appearing anywhere in the top 100 for its main keywords. ASSUMING that this is not an issue with optimization or link quality, I am wondering whether it might be the following... The client's company has a parent company whose website has decent authority. This website links to the new (client) website. In addition, the 2 press releases we have done include links to both companies, since one was an outgrowth of the other. This is all 100% natural, so my inclination is that this is not causing the issue. But does anyone have any experience to suggest otherwise? That having website A linking to website B, and 50+ press release websites linking to both, could be causing the algorithm to throttle website Bs ability to rank? Thanks in advance!
Intermediate & Advanced SEO | | zakkyg0 -
Traffic drop on this site
I am SEO'ing this site but need some assistance in the analysis. it was doing not too bad but in the last 4 months the google traffic has really fallen off, i suspect the keywords may need improving but any tips or observations would be great.
Intermediate & Advanced SEO | | crowng0 -
Meta Keywords: Do They Hurt Rankings
I know that Google doesn't use meta keywords, but does it hurt to have anything in there? Just wondering if I need to remove all the meta keywords that are on my site, or are they harmless to have. Also, would meta keywords ever be used by an internal search plug-in if we were to install one in the future, or do they generally look at the product title and description for that info?
Intermediate & Advanced SEO | | b4cab0 -
Site rankings down
Our site is over 10 years old and has consistently ranked highly in google.co.uk for over 100 key phrases. Until the middle of April, we were 7th for 'nuts and bolts' and 5th for 'bolts and nuts' - we have been around these positions for 5-6 years easily now. Our rankings dropped mid-April, but now (presumably as a result of Penguin 2.0), we've seen larger decreases across the board. We are now 5th page on 'nuts and bolts', and second page on 'bolts and nuts'. Can anyone please shed any light on this? Although we'd fallen some before Penguin 2.0, we've fallen quite a bit further since. So I'm wondering if it's that. We do still rank well on our more specialised terms though - 'imperial bolts', 'bsw bolts', 'bsf bolts', we're still top 5. We've lost out with the more generic terms. In the past we did a bit of (relevant) blog commenting and obtained some business directory links, before realising the gain was tiny if at all. Are those likely to be the issue? I'm guessing so. It's hard to know which to get rid of though! Now, I use social media sparingly, just Facebook, Twitter and G+. The only linkbuilding I do now is by sending polite emails to people who run classic car clubs that would use our bolts, stuff like that. I've had a decent response from that, and a few have become customers directly. Here's our link profile if anyone would be kind enough as to have a look: http://www.opensiteexplorer.org/links?site=www.thomassmithfasteners.com Also, SEOMOZ says we have too many links on our homepage (107) - the dropdown navigation is the culprit here. Should I simply get rid of the dropdown and take users to the categories? Any advice here would be appreciated before I make changes! If anyone wants to take a look at the site, the URL is in the link profile above - I'm terrified of posting links anywhere now! Thanks for your time, and I'd be very grateful for any advice. Best Regards, Stephen
Intermediate & Advanced SEO | | stephenshone1 -
Sudden drop in PageRank to Unranked
Howdy, A clients website has just dismorning (8/FEB/13) gone from index page PR:4 to Unranked including all inner pages on the domain. There is no contact on GWT or penalty email from Google. All organic rankings seem to be fine, and i read about the GWT backlink glitch earlier. Should I expect the worst? Thanks.. Mark
Intermediate & Advanced SEO | | webprolive0 -
Sudden and Aggressive Fall in Rankings
I have seen a sudden and aggressive drop in rankings for my site. The site was ranking #4 for rental insurance and now sits at #9. It was ranking #16 for renters insurance and now dropped to #171. We vary anchor text in our link building campaign and focus on getting links from PR3+ sites as well as produce content for quality sites in exchange for being a featured author + link. The site has not been over optimized (i.e. keyword stuffing, etc.). I would appreciate any insight into what could be causing this significant drop in rankings and what my course of action is to reinstate my rankings - Penguin?
Intermediate & Advanced SEO | | mj7750 -
Is there any correlation to time and search ranking?
Is there any evidence that google acknowledges the time that a site has been online with all other things being equal for search ranking?
Intermediate & Advanced SEO | | casper4340 -
How to get subdomains to rank well?
Hi All, I am setting up a new site and I want to make use of subdomains to target multiple countries as follows: uk.mydomain.com us.mydomain.com australia.mydomain.com etc. Now i know what you're all going to say, why not use folders as they are more effective. Well I did think of this but decided against it because I would like to make the best of a low competition industry. I want to push my competitors as far down in the SE's as possible and i plan to do this by targeting generic non locational search terms with both sites so I can hog the top 4 spots.as follows: www.mydomain.com www.mydomain.com/keyterm uk.mydomain.com uk.mydomain.com/keyterm-in-the-UK Whats steps can I take to ensure rank passes to my subdomains? Is it better to start the site with folders like www.mydomain.com/us/keyterm and then 301 them to subdomains at a later stage or should i start with the subdomains?
Intermediate & Advanced SEO | | Mulith1