Should Penguin makes me question all reciprical links, even relevant ones?
-
Prior to Penguin, I had begun a link building campaign of sorts for a tourism bureau. All it was designed to do was leverage a wealth of relevant link opportunities that were right under our noses...the bureau's own members. These restaurants, hotels, attractions, etc are extremely relevant web sites with respect to the tourism bureau's target and niche.
The links were to be in the form of image badges stating "Proud member of..." with brand-only alt text and title tags. I will focus on keeping these links a reasonable percentage of the overall domains linking into the site, I will vary the alt text throughout, and cultivate the links slowly over a 5-month period.
But since the bureau's site already drives traffic to these individual member sites, the links we cultivate will end up being reciprocal. Even though they are natural in the purpose they serve, should we be worried, and consider abandoning the program?
-
Check this out i saw this video yesterday about this very question.
http://www.seomoz.org/blog/10-myths-that-scare-seos-but-shouldnt-whiteboard-friday
the answer you are looking for is his number 6
-
I agree with RankSurge. I just re watched a WBF video from not long ago which should help greatly defuse worries you may have. Hope it helps!
-
The one constant you should always use as a guide is will this action benefit the reader? Anytime that answer is yes, then you should have nothing to worry about.
If you are using strategies with the intention of building links only, then you have to figure at some point in time, Google will adjust the value of those links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Makes A 'Natural Link Profile'?
I find it hard to recognize unnatural link patterns when the links to my site are so familiar. It can be hard to see the wood for the trees! How many links from one site is too many? Does it depend on the size of the site? Thanks for your advice on this.
Link Building | | T0BY0 -
Relevance
So I have a site that does lawyer lead gen and I'm trying to make link magnets. I know a lot about certain types of internet marketing. Unfortunately not SEO. If I make a blog about what Lawyers should know about say, new adwords changes or something like that, and then get links from PPC type blogs, would that help? What if I made a blog about top movies with lawyers in them or something like that, and just got links from non lawyer sites. Is that worth while? Let me know.
Link Building | | RafeTLouis1 -
Using sitewide links to improve link profile?
Hi Guys... When I look at my competitor's link profile, they often have thousands of backlinks. For example, one of our main competitor, he got 3,400 backlinks in total but only 80 referring domains. When I look at my link profile, I have around 50-60 referring domains, but hardly 80 backlinks. My question is, is it okay to get a few sitewide links (no-follow of course!) to get to the thousands backlinks? Or I will be able to achieve top rankings with my current link profile? Thanks!!
Link Building | | TheSEOGuy10 -
When do my links show up?
For the last two weeks I have been working on linkbuilding. I have downloaded competitors link reports and started contacting or submitting links. In the last two weeks I have gotten about 50-60 or so. In the newest report it shows I went up four c-blocks. Why is that? It is kind of discouraging.
Link Building | | EcommerceSite0 -
Editorial links
http://www.wired.com/culture/lifestyle/news/1999/01/17484 how do you get a link from an article like this where the author writes for a high domain authority site and just ends up listing a lot of links to different companies?
Link Building | | JohnWalker0 -
Link Building Equity and Penguin
Dear all After talking with our company's SEO company they have advised that a link builder we employ to post artciles is posting on sites which will have negative page rankings / equity and which Penguin will penalise. These are the sites our link builder is posting on: wordpress.com
Link Building | | gavinr
weebly.com
blogger.com
livejournal.com
tumblr.com
squidoo.com
blog.com Ouir SEO company have advised we ask our link builder to stop posting articles to these sites as Penguin will penalise us because of it. Do you agree? Thanks Gavin0 -
Old Non Relevant Links
I'm currently working on a project where most of the links are from irrelevant sources referring to the site of the past domain owner. My question is should I remove as many of these as possible or let them be for now. My gut tells me for every new link I build that I should attempt to remove some of the old ones but I'm not exactly sure on how to proceed with this situation. Thanks in advance for any input.
Link Building | | brandonschultz0 -
Do links from a Tumblr blog count as inbound links?
That's it. I'm thinking of making a Tumblre blog (s) for inbound links. Is it worthwhile?
Link Building | | Spreader73760