Update page for better SEO score?
-
Hi,
Is it important to update a page sometimes to score better in SEO?
Or if i make a page and never change it, it would be good enough. -
I try to not leave content along for "never" as it's good to watch page performance. Since search engines change their algos and keywords can grow more competitive, I don't feel the need to constantly update my content for "freshness," but I do look at performance and change if I'm not getting the results I want. I'm not a news site, it's not a blog and we aren't always adding or changing products, so I take freshness with some grain of salt.
Because a page works well at a certain place in time doesn't mean it always will and being proactive can help keep it steady.
-
On top of what Blake said, after updating your page with some fresh content, you should do another push throughout social sites and whatnot. Refresh the page and get some new backlinks and shares. That will help out a lot.
-
There was a really great article on the MozBlog about this topic. It was titled Freshness Factor: 10 Illustrations on How Fresh Content Can Influence Rankings and gives you detailed information into your question. In short, freshness of a page does affect rankings and if you created it without any SEO value it's worth taking a second look.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Negative SEO
I have got some idiot bombarding my site with spam links, most likely a negative SEO attempt. It started off very small and has ramped up to between five and 10 spam links per day. I think it may be having a slightly negative affect although difficult to tell. I can do a link cleanup, but I'm not sure that is a long term solution, I'm just going have to do it again in a few weeks time. Does anyone have any experience?
Technical SEO | | seoman100 -
Technical SEO - Where to begin?
Hi all, I'm looking to learn more about technical SEO. My background was digital marketing/PR where I learned the importance of links, of anchor text, of page speed, of improving UX signals, of SSL, utilising things like Google My Business etc. However, I find I am chasing my tail when it comes to things like understanding JS/CSS/log file analysis etc. I've tried reading so many articles on the subjects and I just find it so damn confusing. AnugalarJS/BackboneJS. Fetching & rendering, URL parameters...etc. I know from my own experiments that JS pages struggle to rank and I've created two very similar pages, one without JS, one with JS (which had far more links) and the non-JS page ranked far higher. So, I suppose I'm asking for some help with how to begin learning this stuff. I find the articles on Moz, Search Engine Land etc to be a bit confusing...maybe I'm not technically minded enough! Cheers, Rhys
Technical SEO | | SwanseaMedicine0 -
Why is Google Webmaster Tools showing 404 Page Not Found Errors for web pages that don't have anything to do with my site?
I am currently working on a small site with approx 50 web pages. In the crawl error section in WMT Google has highlighted over 10,000 page not found errors for pages that have nothing to do with my site. Anyone come across this before?
Technical SEO | | Pete40 -
Will it make any difference to SEO on an ecommerce site if they use their SSL certificate (https) across every page
I know that e-commerce sites usually have SSL certificates on their payment pages. A site I have come across is using has the https: prefix to every page on their site. I'm just wondering if this will make any difference to the site in the eyes of Search Engines, and whether it could effect the rankings of the site?
Technical SEO | | Sayers1 -
Page that appears on SERPs is not the page that has been optimized for users
This may seem like a pretty newbie question, but I haven't been able to find any answers to it (I may not be looking correctly). My site used to rank decently for the KW "Gold name necklace" with this page in the search results:http://www.mynamenecklace.co.uk/Products.aspx?p=302This was the page that I was working on optimizing for user experience (load time, image quality, ease of use, etc.) since this page was were users were getting to via search. A couple months ago the Google SERP's started showing this page for the same query (also ranked a little lower, but not important for this specific question):http://www.mynamenecklace.co.uk/Products.aspx?p=314Which is a white gold version of the necklaces. This is not what most users have in mind (when searching for gold name necklace) so it's much less effective and engaging.How do I tell Google to go back to old page/ give preference to older page / tell them that we have a better version of the page / etc. without having to noindex any of the content? Both of these pages have value and are for different queries, so I can't canonical them to a single page. As far as external links go, more links are pointing to the Yellow gold version and not the white gold one.Any ideas on how to remedy this?Thanks.
Technical SEO | | Don340 -
Is it possible to change a sitelink title by off page SEO?
Hi all, I checked a website of my company: sitelinks in SERP are with the correct url, but one of the sitelinks’ title is completely irrelevant. Is it possible that it was changed from "outside"? Or maybe it's a bug? Thank you, Imre
Technical SEO | | DDL0 -
With regard to tabbed content or accordions for text... would it be better to break these out into individual pages for SEO?
We often get asked by clients if they have a lot of content about a particular subject: would it be better to break that information out into smaller chunks as separate pages, OR would it be good to build a tabbed content container or accordion feature on one single page? Does anyone have any opinion on this in regards to SEO?
Technical SEO | | chansen0 -
Renaming of pages
About 2 months ago one of our clients renamed a section of his website. The worst part is that the URLs of the page also changed. New page: http://www.meresverige.dk/rejser/malmo Old page: http://www.meresverige.dk/rejser/malmoe The problem now is that the new page get absolutely no page-rank transfered from the old page. It also get no mozrank at all. Also if I try to find it in the Open Site Explorer it can not be found.The old page can, but not the new one. We have updated the sitemap.xml and also done proper 301 redirect for the pages since about 2 months. Any ideas here? This page was a very important page in terms of traffic so very much thankful for any input. Have a great day Fredrik
Technical SEO | | Resultify0