Google Authorship v Product Rich Snippets
-
Hi Folks,
So ,we have a website that we have fully configured with Product Rich Snippets (its an e-Commerce Store), including product image and the usual.
We are considering verifying the Authorship of the website for the client as they will have an extensive blog.
My question is, if we verify the Authorship of the website, which will Google use in terms of the rich snippet photograph in the SERP, will it use the product image as detailed in the Product Rich Snippet or us the company logo we have on the Google Plus page (Verified Author)
Or is it a case we only add the rel:author tag to pages without products.
Would just like to verify before we continue on as
Thanks in advance
John
-
Right now rel=publisher is being emphasised when it comes to Google+ Direct Connect - where a Google+ profile overview badge is displayed in the search results for a brand.
It's a pretty cool addition to your search results, but right now it's handed out algorithmically. You can't just declare ownership and see it there, so you'll need to build up a bit of authority before it appears.
-
Good luck!
-
Thanks all. I meant rel=publisher , just really wanted to establish that Google verification didn't mess with Rich Snippets, and well that's seems to be the case ,as it doesn't.
Just had a look through a lot of sites with rel=publisher, and there is no image displayed to the best of my knowledge
Guess I'll find out for sure in a few weeks hopefully
-
I did some more research and seems that you are probably right. Publishership shows the big box on the right of the search results. Try googling Moz: https://www.google.com/#output=search&sclient=psy-ab&q=moz&oq=moz&gs_l=hp.3..0l4.430.621.0.822.3.3.0.0.0.0.333.806.0j1j0j2.3.0...0.0.0..1c.1.15.psy-ab.u-o2krTtAw0&pbx=1&bav=on.2,or.r_cp.r_qf.&bvm=bv.47244034,d.d2k&fp=c582336016c8cd9&biw=1745&bih=980
I can really remember seing brand logo's in the search results though. If i ever see one again i will verify whether a rel=author or rel=publisher tag was used.
-
Still not verified whether rel=publisher displays a thumbnail in the search results, though.
-
Happy to help.
-
Thank you for confirming
-
Rel=publisher is for brands, rel=author is for individuals. Google pulls author information from individual Google+ profiles. WMT content guidelines state that each profile should have a clear, recognizable headshot of the author. Hope that helps.
-
I have seen company logo's in the search results from time to time. Can't think of an actual query right now where i found one though..
Unless it were people using it as an rel=author tag it should work (maybe google is still testing it and that's why we see them so rarily).
But that would be against Google's guidelines if i'm not mistaking. I'm not 100% sure that an author needs to be an individuel person. Can anyone confirm this?
-
I've tried that and everything shows up well with the tool but it never populated the search results with the publisher logo. I asked the same question her in Q&A and was told that the rel=publisher markup doesn't yet product a thumbnail in the results. Have you verified that it is actually working?
-
Chris, they do this in a lot of cases. If you have a Google+ company page try including the rel=publisher tag on a page where you did not use a rel=author tag. Use Google's structured data testing tool and you will see that they do show the publisher photo (which should be a company or brand logo.
-
To the best of my knowledge, Google isn't putting the thumbnail image in the results for those using the rel=publisher tag. I'd go with product rich snippet.
-
In my experience Google uses the Rich snippet information above the Authorship(publishership).
One more thing though. You mention a **company **logo and the rel=author tag.
You should create a Google+ company page and use the rel=**publisher **tag.Hope i have answered your question
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Snippet showed in google search is not from metaDescription
This is my page https://www.collegehippo.com/graduate-school/programs/top-ranked-masters-degree-museum-museology-and-curatorial-studies The metaDescription is | |
On-Page Optimization | | etattva
| name="description" content="Master's degree in Museum, Museology and Curatorial Studies is offered by 49 American universities. New York University had highest number of international students receiving a Master's degree. Johns Hopkins University had the most women graduates in this program. Job outlook for Museum, Museology and Curatorial Studies Museum, Museology and Curatorial Studies is projected to grow 13 percent from 2016 to 2026, faster than average for all occupations. Median pay for Museum, Museology and Curatorial Studies in 2018 was $53,360. The number of jobs were 11170. Check out best universities offering online Master's program in Museum, Museology and Curatorial Studies "/> |
| | | But when I see the page in google search results for (museum studies graduate programs), This is how it appears in the search results. It is showing the breadcrumbs from the page.I am not sure why is google is treating the page like this. It was not like that 5 months back. Nothing much changed in page and google is displaying the page content like this . How can I fix this?
0 -
Best practice to have gated white paper indexed by Google
Our main website white paper page has an image and brief description of the white paper. Once you click the white paper you are redirected to a form to access the gated white paper. Once you complete that form you are redirected to the white paper pdf which is housed on a subdomain/Hubspot. Because of this, I do not believe our website is getting "credit" for the keywords/content on these pages. Any suggestions on how we can allow the search engines to crawl this content while still keeping it gated? As I understand it a sub domain cannot hep or hurt (aside from critical crawler issues) the main domain. Thank you
On-Page Optimization | | NikCall0 -
Writing unique meta titles for canonicalised products or not?
Hi all, I have a question (duh): I have like 10 colours of the same product. I will make one colour the canonical, do I still need to write unique meta titles for the others? I am almost certain it doesn't add value at all, but wanted to double check since I couldn't find it anywhere. Thanks a lot in advance and have a great day!
On-Page Optimization | | TheOnlineWarp0 -
Google Console returning zero data
Hi. I verified my site both www. and non www. with google search console a while back and yet for neither domain am I seeing any data at all under Search Appearance and under index status (under google index) it is saying 0 pages indexed even though I can see in google search there are over 116. Any idea why this might be? Thanks
On-Page Optimization | | CosiCrawley0 -
If others are reposting your content, how do you tell Google you are the original author?
A huge amount of my content is being copy and pasted to facebook, tumblr, wattpad etc... Is there an easy way to tell Google I am the original author? (How can I tell if this content theft affecting my rankings?)
On-Page Optimization | | brianflannery0 -
Why Isn't Google Authorship Showing My Picture?
I have several clients and the Google Authorship images used display in the search results for all of them. About a month ago all of the images disappeared, however it still displays "by <name>, indicating that Google Authorship is working -- it just doesn't show the image (see screenshots). The image follows the guidelines, and we've got the rel author tag in place, with a link back to Google. </name> When I use the Google Structured Data Testing Tool it shows that authorship is properly functioning. I'm completely stumped. Does anyone have any ideas why this may not be working? Here's two examples of the sites with Authorship not working properly (screenshots below): criminalattorneylongislandny.com
On-Page Optimization | | socialfirestarter
https://dl.dropboxusercontent.com/u/3786946/Screen Shot 2014-01-03 at 12.53.10 PM.png
https://dl.dropboxusercontent.com/u/3786946/Screen Shot 2014-01-03 at 12.44.12 PM.png attorneytonyadderley.com https://dl.dropboxusercontent.com/u/3786946/Screen Shot 2014-01-03 at 12.52.36 PM.png
https://dl.dropboxusercontent.com/u/3786946/Screen Shot 2014-01-03 at 12.52.52 PM.png0 -
Google's Page Layout Algorythm
It seems that Google have been or will penalizing websites with too many ads above the fold. Is it me or Google's search result layout is a perfect example of what NOT to do?
On-Page Optimization | | sbrault741 -
ECommerce Product Meta Descriptions vs. Product Descriptions
Wondering if using on-page product descriptions as the individual product meta descriptions is a best practice for an eCommerce site? Instead of writing two product descriptions (one regular and one meta), I am thinking if the product copy is SEO rich, we'd be good to use just the one for both purposes. Thoughts? Ideas? Suggestions? Seems that many companies follow this practice. Thanks!
On-Page Optimization | | kennyrowe1