How to promote an ecommerce website?
-
I owe an ecommerce website and I don't know how to start with the SEO. I would be glad to hear some opinions and suggestions with how to start. Thanks!
-
Hi Rephael,
The short, glib answer is to get your onsite optimisation right, then attract good links. That answer is 100% accurate, but in most cases about 0% useful. Let's try to increase that second number:
Before you start doing anything: Understand what terms you want to rank for and make sure that those terms are A) Going to make you some money and B) are going to be realisticly achievable with your skills/resources/budget.
OK - on site then. Once you know what you want to rank for you can compare you content to those terms. Seomoz tools are a good way to do that. Keep improving those and you'll make headway. If you have budget then get some insight from a pro too. Seomoz tools don't deal with the structural aspects so well, and those can have a big impact. From your profile I am assuming that you work quite a competitive niche, so that is good stuff to get right from the start.
Links is tough. Without knowing more about what you do it is hard to give specific advice. The favoured approach here is to build resources and them ensure that people who might want to link to them know about them. If you want a tactic that will work in most fields then take a look at a blog post I have just had published here: http://moz.com/ugc/making-the-competition-sweat-or-how-to-make-giveaways-work-harder . However the approach is to do stuff that DESERVES links.
-
Let's say that we offer something unique. What next?
-
First, you really need to start with a good site. Without a good, fast and user-friendly site, you won't rank. Second, you need to offer something unique.. a bigger catalogue, competitive pricing, great customer service, faster shipping or a usability experience that is unique. Without that, you're still able to get rankings.. but you won't succeed.
The 2011 SEOmoz Ranking Factors study shows links matter. Even after 2012, they still matter. Ecommerce sites require a very unique link profile. One that's very difficult to manipulate. Product pages (for lack of a better term) really suck to build legitimate links to.. unless you have the cheapest product or you have something extremely unique to offer.
My advice is look to do something different, have a kickass site, offer the best shopping experience to your customers and provide amazing customer service.
SEO won't have the impact you desire unless your business & your online package is ready for it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
All backlinks not showing on my website
hey folks, i am fairly new to SEO and i have noticed that i have backlinks that tools like ubersuggest or SEM rush are nothshowing my product is lazyapply.com. -> It's an automated job search application can anyone suggest me what should id do ? PS - for example i have backlink from crunchbase.com but my website is not showing me that
Link Building | | viveklazy0 -
My website Moz Page Authority
My website is Best Comedy Tickets. The current homepage has a Page Authority is 41, mR : 4:53 and Domain Authority is 31. However all my sub pages are basically non existent. All the other pages on the site are a Page Authority of 1, mR : 0.00. Why is this and how do I increase this ? Are there any tips or tricks to increase subpages ? I appreciate all the feed back and am grateful for any tips or helpful advice.
Link Building | | JosephSantiagoNYC0 -
Easy JOB - Ranking a Website For Easy Keywords (Moz Keyword Difficulty below 25)
Hello Moz Members,
Link Building | | Sebastian21
Easy JOB - Ranking a Website For Easy Keywords (Moz Keyword Difficulty below 25)
Ok so idea is simple here but I need some help because lack of time. I have 4 pages that I want to rank for these keywords in the next 1-2 months. Please contact me if you Done SEO in the past 3-5 years successfully and use White Hat Tecniques ! For more details contact me directly via email at sebastyan62@gmail.com or Contact@smartwebsiteflipping.com Thanks in Advance ! Keywords:
Sophia Hills
Mount Sophia Condo
sophia hills mount sophia
www.thesophiahills.com.sg high rental yield
dhoby ghaut rental yield
http://thesophiahills.com.sg/sophiahills/ Sophia Hills location
location map
sophia hills site plan
sophia hills location map
http://thesophiahills.com.sg/location-map/ Sophia hills floorplans
floor plans
floorplans
http://thesophiahills.com.sg/floor-plans/ THANK YOU !0 -
My website has no links to it at all :(
I paid good money for a company to build me a website, I just put my domain into open site explorer and I have no links at all, how do I get links to other domains etc ? Thanks for any help -James
Link Building | | Stoz0 -
Ecommerce - Discussion of Article Topics
Hello, My client is in a boring niche, not a lot of people linking anywhere. He needs good traffic within 3 and a half months. After listening to people here at seomoz, we're making five 5000-10000 word articles on topics that are useful to the customer we can promote The client is writing the information out himself and then a professional writer is going to put the final article together. We'll keep working it until it's a best-of-the-web The most useful article we have come up with is all the details about "How to select a product" There's definitely enough information for an article there. But we need to be able to promote one of the articles, and the thing that is most linked to that I've found are articles about the problems that the products solve. An article on that wouldn't be as useful to our customers. Your thoughts?
Link Building | | BobGW0 -
One page website SEO
Can a one page website rank well with the right SEO? I am building a new site so it is best to put the content related to two or three related items on one page or create seperate pages? Surely by creating just one page I can put all my link building efforts into improving the authority of that page as opposed to spreading my time over 3?
Link Building | | SamCUK0 -
Websites where you can offer a service in exchange for a blogger reviewing it
Are there sites aside from blog link up where you can offer a free service to a blogger in exchange for a blog entry reviewing the service?
Link Building | | ilyaelbert0 -
Ecommerce Blog: Keep Ecom Navigation or not?
I am working on a large ecommerce site right now. I am adding a blog to the site for content purposes. I have been going back and forth on this question, and wanted to get your opinions. Should I integrate the blog into the ecommerce site with the full ecommerce header and/or sidebar, or should I have the blog just be a well designed theme and strip all the ecommerce functionality for it. I would think that people would be more apt to share and link to content if it wasnt surrounded by links to product category pages and the like. Thoughts?
Link Building | | CharlesMontgomery0