How Accurate Is Google Analytics Audience Location
-
Cioa from Latitude 53.92705600 Longitude -1.38481600
Clients love to know which part of the country there visitors originate adn cant get enough of this type of data:
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/country-level_zps41f273a3.jpgBut just how innacurate is this data when you consder is getting the data from isp locations put another way if i was sat in darkets deepest hole of Paisley Scotland and my ISP was in London would i be tagged as visitor originating in London?
Ta muchly,David
-
It's weird actually - Google Analytics uses IP even when it has better data available.
If I am logged in to Google and have my location accurately set to my home town (Hayling Island - yeah I know... never heard of it), I will still show on Google Analytics as being in London. It's easy to check that using real-time analytics.
-
Thanks for getting bk to me.. confirms what i suspected
-
I think you have to take it with a big pinch of salt. I know Virgin media in N.Ireland shows their customers as London (ip address wise), Not even the correct Island!!
-
Yes (as you know), Google Analytics figures out the visitor's locations from their IP addresses and where ISP assign those ranges. Google also says:
"For web visitors, Location is derived from mapping IP addresses to geographic locations. City location may not be accurate for visits from mobile devices."
How accurate this is? Who knows but possibly the ISP...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics - Referral traffic being reported as Direct traffic
Hi, I have a link on my www homepage to another subdomain website. Both websites are served on https, and have independent Google Analytics properties. However, the traffic from the www site to the subdomain site is being reported as Direct, and not Referral traffic. Any ideas why? See image provided for context... RCn6HER
Reporting & Analytics | | RWesley1 -
Why is this tag not firing in Google Analytics?
I setup Google Tag Manager on this site- http://germanhausbarn.com I am trying to setup event tracking for the donate, newsletter, and Contact Us button at the bottom of the page. The most recent version is published, and I ran debug and it shows that they fire, but nothing is coming up in analytics. Any thoughts?
Reporting & Analytics | | EcommerceSite0 -
Google Analytics - how do you find out Unique Visitors ?
Hi Im trying to find out unique visitors per annum in GA, is this possible, is it simply users ? i know they changed definitions recently cheers dan
Reporting & Analytics | | Dan-Lawrence0 -
Google Analytics - Sessions vs Views?
In Google Analytics under Audience Overview I want to visit total visits during any given period of time but instead it shows me sessions. Am I missing something? How do I switch from sessions to page visits?
Reporting & Analytics | | gohawks77902 -
What's the problem with this code for Google Analytics
Hello, I'm using this code in my thank you page to track ecommerce sales in GA. The problem that I'm having is that in the google event the _trackPageview doesn't register the proper page but puts the url of the ecommerce website. The transaction is properly tracked. Any ideas of what could be the issue looking at this code? Maybe there could be other code could be causing the problem? Thanks a lot.
Reporting & Analytics | | nagar0 -
How do I unlink my Google Analytics Account from SEOmoz?
Hi, I am new to the community and have a very basic question concerning the internal settings for SEOmoz. How do I unlink the Google Analytics Account from SEOmoz. I am sure there is an easy answer to this. Thanks for helping!
Reporting & Analytics | | sandoery0 -
Any updates regarding 'not provided' organic keyword referrals in Google Analytics?
I know that the encrypted searches done by people logged into their Google accounts is causing the error, is there any workaround or any update from Google as to IF they will give us our keyword data back? I'm currently losing data on about 20% of my daily searches . . .
Reporting & Analytics | | nsauser0 -
Has Anyone Else Noticed A Jump In Google Analytics Traffic Since Session Parameters Were Changed?
Ever since Google Analytics changed their session parameters August 12th I have seen a 20% jump in organic traffic & bounce rates along with a decline in pages/visit and conversion rate. To be clear, I don't put a whole heck of a lot of stock in these metrics as stand-alone indications of how my site is performing. I'm just trying to get to the bottom of this blip. I noticed some other people mentioned a similar phenomenon in other SEO forums and blog comments, but nobody seems to be talking about this here at SEOMoz (unless I just haven't looked in the right place). I'm not saying the change I noticed has anything to do with the session update, I'm just wondering if anyone else has experienced something similar so that I can either cross it off the list of possible causes or explore further.
Reporting & Analytics | | eTundra0