Are organic search visitors always seen as organic in origin, even if their return to the site is direct?
-
Many of our conversions occur in a customers second visit to the site. Often, a customer will arrive at our site, submit a finance application, leave, and return at a later date to checkout.
We are interested in tracking how many of our checkouts come from customers who originally found our site through an organic search result.
If a customer enters the site through organic search, leaves, and returns later through an email link or directly entering our URL, will G analytics show that customer as direct or organic origin?
Cheers,
Ben
-
I think what you're really looking to do is use multi touch funnels and attribution. And the metric you are trying to measure is called "first touch" - meaning the source of the first visit gets the credit.
If your analytics is set up for goals and/or ecommerce tracking which is all pretty easy to do, you can see all of the default multi touch reports in GA.
Here's their intro guide and guide on setting it up.
-Dan
-
Yes, according to Google Analytics IQ curriculum (see https://www.google.com/analytics/iq.html, lesson 3 about traffic sources), direct traffic will not override previous campaign sources - at least for conversion attribution.
You could also have a look at the reports "Assisted conversions" + "Top Conversion paths" in the Conversions > Multi-channel Funnels section in Google Analytics to get more information.
Hope this helps!
-
Yes, GA will treat like this if they don't have active session. If that visitor is working same session then it will not overwrite organic. It will not increase your organic search either. It will only show the increment in your page views.
I don't think there is any service available to track organic traffic over multiple days/sessions.
-
I've done a little more reading and found that <direct>will never overwrite <organic>(as long as the cookie is active, <6 months) as discussed here: http://www.hmtweb.com/marketing-blog/google-analytics-referring-sources-experiment/</organic></direct>
Correct?
-
Is that only when they do not have an active session? I believe direct will never overwrite organic origin when the session is active?
Are there any services available to track organic traffic over multiple days/sessions?
-
G Anlytics will count them direct visitor and also it will count under returning visitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Speed or Site Speed which one does Google considered a ranking signal
I've read many threads online which proves that website speed is a ranking factor. There's a friend whose website scores 44 (slow metric score) on Google Pagespeed Insights. Despite that his website is slow, he outranks me on Google search results. It confuses me that I optimized my website for speed, but my competitor's slow site outperforms me. On Six9ja.com, I did amazing work by getting my target score which is 100 (fast metric score) on Google Pagespeed Insights. Coming to my Google search console tool, they have shown that some of my pages have average scores, while some have slow scores. Google search console tool proves me wrong that none of my pages are fast. Then where did the fast metrics went? Could it be because I added three Adsense Javascript code to all my blog posts? If so, that means that Adsense code is slowing website speed performance despite having an async tag. I tested my blog post speed and I understand that my page speed reduced by 48 due to the 3 Adsense javascript codes added to it. I got 62 (Average metric score). Now, my site speed is=100, then my page speed=62 Does this mean that Google considers page speed rather than site speed as a ranking factor? Screenshots: https://imgur.com/a/YSxSwOG **Regarding: **https://six9ja.com/
Reporting & Analytics | | Kingsmart1 -
Can't see backlinks in Search Console
Hello, We have 7 sites and have noticed that for one site, we don't see any backlink info in Search Console even if it's been linked for over 8 months. Other tools show thousands of backlinks, but Search Console is still pending. I also see very little info in regards to Performance even if we are getting thousands of hits a day. Could this be a sign of a bigger problem? In summary, the site is up and running, getting hits, getting backlinks, but Search Console still looks like it's a new site with no activity several months after being installed.
Reporting & Analytics | | CJolicoeur0 -
Is Google's Knowledge Graph stealing sessions from the organic channel?
Does Google count it as an organic session in Google Analytics when a searcher clicks on the "get directions", "call" or even "website" from Google's Knowledge Graph. Are the articles that prove or disprove this question? Thanks!
Reporting & Analytics | | SearchOpt0 -
Direct Traffic from Ashburn, VA
We've seen a huge spike in traffic form Ashburn, VA every Monday. It's wrecking our analytics. I don't want to create a filter based on location because we should receive legitimate traffic from that location. I see there are a few other identifiers that make me think I could add a filter for just those items (iOS 5, Safari). Does anyone have a current best-practice for this type of problem? Tx!
Reporting & Analytics | | fishlizzer2 -
How do I find links on my site
I'm looking to find a certain type of link on my site. A link that we're directing out of the site. We have a lot of subdomains though and I was wondering if there was a way to find all the links on each subdomain without screaming frog them all?
Reporting & Analytics | | mattdinbrooklyn0 -
Difference between site: search and Total Indexed in Google Webmaster Tools.
This morning I did a search on Google for my site using the site: operator. I noticed that the number of results returned was significantly different than the "Total indexed" in Google Webmaster Tools. What is the difference and is it normal to have two very different numbers here?
Reporting & Analytics | | Gordian0 -
Organic bounce rate after site re-launch
3 months ago a client of mine re-launched theoir web site (after having a lot of work done on it). Since then, many of the SEO indications are good - more non-paid keywords sending search visits, more organic visits overall, more URLs receiving entrances via search, etc. The issue is that their bounce rate has been increasing pretty much EVERY week since. Has anyone seen a similar issue and what could a potential solution be for this? Thanks everyone!
Reporting & Analytics | | CathalOMaoilfhinn0 -
Finding organic keywords driving traffic
Is there any way to know which organic keywords are driving traffic to my landing pages in Google analytics ?
Reporting & Analytics | | seoug_20050