A few reciprocal links OK?
-
Is a little bit of interlinking between 2 sites beneficial? When is interlinking between enough friends' sites considered reciprocal?
Thanks.
-
I can see both sides of this argument, however, I'd love to hear a solid answer. I have heard plenty of white-hat SEOs recommend asking family and friends to link to your site when working on building backlinks. As an online marketing and SEO guy for a company, from my perspective, I want backlinks to my site. I'm not going to do anything black-hat to get them, I want them as natural as possible. But reverse engineering this, looking at potential links you could acquire from people you know, then figuring out how to make it as natural as possible. For example, if I wrote a brand new, original and highly relevant guest blog post for a friend that includes a link that is passing juice to my site. If he sends me a guest blog post with a link to his site and we both post them, I am assuming this is a reciprocal link. However, it passes Google's "is it relevant, valuable, natural" test. This act of swapping exclusive, original, high-quality, and highly-relevant guest blog posts - is it considered white-hat or black-hat? Am I going to be penalized? Am I going to gain the benefit of this backlink pointing to my site? I would love to hear an accurate answer. Assume we are not using nofollow tags. Also, let me know what the case is if you do this once, 50 times, or 1000 times, what the difference would be. Thanks!
-
If it makes sense for sites to link back and forth then I don't see a problem.
I'm a local pest control company. I can create a page for other local businesses I would recommend. They can do the same.
But as with anything, don't go crazy with it. If the links are given solely to get reciprocal links then you are in trouble.
-
I agree with Brighton College.
Dont do it if your sole purpose is SEO.
-
I agree with donford, A few is ok as long as they are relevant and it looks natural. I would never recommend it from directories.
If you or your friend have 2 websites, do a tri-link instead. i.e. you link to his from site 1, he/she links to your 2nd site
-
I'm going to take the other side of this argument and say a couple is not going to hurt you.
It is not uncommon for companies to own and operate multiple websites, businesses, companies. Furthermore, a website may find itself getting some very welcome press from a high authority site like CNN, to which you may post a link back to CNN in reference to the article about your site. This is all saying there are legitimate reasons for sites to interlink and search engines surely can't be going around dinging you for it. If it makes sense for the reciprocal link to exist, then in a very small scale you should have nothing to worry about.
-
Plenty of sites link between each other - distilled and SEO moz for instance. The question is what are you hoping is the benefit? Are you likely to get any direct trade from link?
-
you're only passing PR back and forth and increasing the chance of getting flagged. I don't recommend it.
-
I often ask my clients if they would be prepared to introduce the reciprocating site as their business partner in a meeting? once they look down the list and see they have gambling and porn as their business partners, they soon get the point.
Is the link relevant? Do they actually validate your service/product in the real world? Would they link to you regardless if the link wasn't reciprocal? If you had to make a real effort to gain that link, would you have bothered?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is dofollow back links
hi i am new in online feild i dont know waht is backlinks i want get high backlinks for my web site my site url is Paki.pk how i use this site for dofollow html tags please make dofollow http://paki.pk/ please help
Link Building | | Starelse0 -
When link building yourself where would you advise are the best places to add links?
Hi I am not having much success with SEO companies so am looking at link building and doing SEO myself. Where would you advise are the best places to add links? Also is it better to add links to specific pages or just to the home page? Thanks in advance
Link Building | | Briggzy0 -
Linking structure question
I generally go with UX over SEO when it comes to pretty much anything on my site. But, my question today is about linking (both internal and external). For internal links, I generally link in the same tab and for external links I generally open in a new tab. Recently I've gotten a few questions about external links opening in new tabs because some mobile devices can't open more than one tab at a time. So, here is my questions. What do you do and why? Is there any SEO value to having your links open in a new tab? Thanks.
Link Building | | DarinPirkey0 -
Indirect Link Earning via dofollow Links In News Articles
Hello, MOZ SEO Gurus. I've been trying to think some deep thoughts on safe, effective link earning for news publishing sites, and wanted to run this up the flagpole and see if you salute. Our site is a biotech news service -- we pump out copious amounts of news content each day, which works well for driving traffic. That being said, we also want to rank some optimized landing pages as well. Take, for example, this page, which we'd like to rank for "secondary progressive MS" and related keywords: http://bionews-tx.com/secondary-progressive-ms/ Now, as far as I'm concerned, shopping this page around to MS influencers isn't easy. I can go to Foundational websites, blogs, etc., and say, "hey, we have this info page on SPMS, and I thought that you might find it helpful/want to link to it." But chances are, the MS influencers already have their own proprietary content on SPMS, and there isn't much value to linking to it. Therefore, I think that we'll get few link earning conversions on the effort. However, what if I take our Secondary Progressive MS landing page, and I link to it in a corresponding article about SPMS research, as I did here: http://bionews-tx.com/news/2014/01/30/secondary-progressive-ms-natalizumab-clinical-trial/ Then, I go to the drug developer who is at the center of this story and say to them, "hey, we recently covered your drug in the news, and I thought you might want to link to it." Then, we get a link from an MS drug developer to the news article, which in turn has a prominent anchor text, dofollow internal link to the landing page for SPMS. If the link from the drug developer is dofollow, then we flow page rank juice from the drug developer page to our news page to our landing page. To me, it's much easier to earn safe links this way than to try and shop the landing page itself. That being said, if we get a dofollow link on the news piece, we only get a diminished portion of page rank going to the landing page. Is this strategy viable? Is the indirect flow of page rank from a linking site to a news article to a landing page even worth it? I'd love to hear your thoughts. Thanks!
Link Building | | bionewstx2 -
Best way to create deep links - Building links to inner pages
I am looking for a cost effective way to rank 30 inner pages, which are all low competition, long tail keywords. What type of links are the best for this type of project, social bookmarks, article marketing, high pr links, etc.... Also who would be good to hire for this type of project?
Link Building | | newcitymoving0 -
Build links through blogging?
Although my site is a wordpress site it presently has about as many static pages as blog posts. The site has a lot of directory links and is doing pretty good with a PR3 after about a year. When I first put the site up I had a well known blogging expert help me with the permalinks and a couple of other things and he said that with a blog there is no need to build links, it can all be done through natural link acquisition off of the blog posts. I was skeptical at the time because it seemed that a lawyer's site was something not a lot of people would be interested enough in to link to it. Now I am thinking about trying his stragegy, as 1 of my blog posts that I put up on a very topical subject immediately got about 15 backlinks. My questions are: Is it reasonable to try to build links just by posting frequent topical blog posts? If yes, should I have links in the blog posts to my home page, to internal pages, or both? \ Paul
Link Building | | diogenes0 -
Reciprocal Link URL Question
I've been analyzing my competition and found some great directories with High DAs that require the Reciprocal code to be on the same domain as the submitted link . When I went to my competitor's website, the reciprocal link is not there. Does he/she put the link on their page, than have directory verify the code, and then remove the link? If anyone fully understands how this works, please let me know.
Link Building | | DmitryP0