Struggling with Google Bot Blocks - Please help!
-
I own a site called www.wheretobuybeauty.com.au
After months and months we still have a serious issue with all pages having blocked URLs according to Google Webmaster Tools.
The 404 errors are returning a 200 header code according to the email below. Do you agree that the 404.php code should be changed? Can you do that please ?
The current state:
Google webmaster tools Index Status shows:
26,000 pages indexed
44,000 pages blocked by robots.
In late March, we implemented a change recommended by an SEO expert and he provided a new robots.txt file, advised that we should amend sitemap.xml and other changes. We implemented those changes and then setup a re-index of the site by google. The no of blocked URLs eventually reduced in May and June to 1,000 for a few days – but now the problem has rapidly returned.
The no of pages that are displayed in a google search request of www.google.com.au where the query was ‘site:wheretobuybeauty.com.au’ is 37,000:
This new site has been re-crawled over last 4 weeks.
About the site
This is a Linux php site and has the following:
55,000 URLs in sitemap.xml submitted successfully to webmaster tools
robots.txt file has been modified several times:
Firstly we had none
Then we created one but were advised that it needed to have this current content:
User-agent: *
Disallow:
-
No problem my friend. You are most welcome and here at Moz, you will not only be able to get almost all your SEO related queries addressed and solved, you will also learn a great deal about digital marketing. I highly recommend to every aspiring digital marketer to be active on a community like Moz and I bet they will be able to save a great deal of time and money as well. Wish you all the very best.
Regards,
Devanur Rafi.
-
Thanks Devanur - trying out everything you have suggested.
-
Hi Alex,
Sorry, if I were not clear in my previous post. I meant that in general pages with cleaner code will have an edge over similar pages with bad code when it comes to SEO.
Just an example: Page A has cleaner code compared to page B with all other SEO factors being equal. In a scenario like this, page B might not be favored by Google because of issues arising from bad code like page loading performance, poor rendering in browsers etc,.
The issue at hand might not be because your pages do not pass W3 Validation but its not a bad idea to have a cleaner code on your website
Best regards,
Devanur Rafi.
-
Hi Devanur
My understanding is that Google does not have a problem with invalid XHTML or pages that are not W3C accessible. Please see a comment on this at SEOMOZ:
-
Hi Alex,
I did a code validation check for the following URL:
It gave 238 Errors and 538 Warnings!!
Search engines like Google favor pages with cleaner code. So, I strongly recommend to have the code cleaned on the website.
Here you go for validation check:
Best regards,
Devanur Rafi.
-
Hi Alex,
If the underscores constitute only 4% of the total URLs, then this can be safely kept aside in purview of the current issue.
Same goes with the keyword repetition in the page titles and URLs. However, if it is possible for you to revisit your URL structure and have it like the following, you should go for it:
www.wheretobuybeauty.com.au/<brand< a=""> name>/<product name="">, e.g.</product></brand<>
http://www.wheretobuybeauty.com.au/floris/royal-arms-diamond-edition-eau-de-parfum-spray-100ml-34oz
Same thing with the Page titles also.
Now we are left with two things, the page performance and URL canonicalization. Please have them fixed as early as possible.
Also, I checked your IP address and you have gone for a shared hosting. This is not at all recommended if you are a serious online business owner. Your IP, 103.9.170.75 is being shared by at least 250 other domains that include some bad websites.
Though there are different views about IP bad neighborhood and its impact on SEO, I have always been an advocate of clean IP and recommended it to all my clients always. You can go in for a dedicated IP which is very cheap these days and better yet if you go for a VPS.
For more about this, please check out the "Oops, your IP is either dirty or virtual" section on the following page:
http://www.bruceclay.com/in/seo-tech-tips/techtips.htm
And also, this section, "A Strong Foundation for Your Site to Operate On" on the following page:
http://www.bruceclay.com/blog/2011/04/the-seo-bucket-list-3-things-to-do-before-your-site-dies/
Lastly, I checked your domain's DNS health and here you go for the results:
http://intodns.com/wheretobuybeauty.com.au
Though these might not be causing the current issue, its good to sort everything as we should not leave any stone unturned in making our website a better one out there.
Best regards,
Devanur Rafi.
-
Hey Devanur
please see our responses below:
Hi Alex,
Thanks for the info. Here are few issues that I observed with the website and I am very confident that if you can address and fix these, you should come out of the issue with flying colors:
1. URL canonicalization issue: Both the www and non-www versions of your website URLs return an HTTP header status code 200. You should ideally make all the non-www URLs to be redirected to their respective www versions via a 301 permanent redirection immediately.
**Response: We are asking the developer to correct this. **
2. Inconsistent URL structure: Your website is still using 'underscrores (_) in the URLs as word separators. There are underscores along with the recommended hyphens (-). This inconsistent usage can sometimes lead to issues. So please replace all the underscores with hyphens.
Response: This problem only occurs in a few pages where special characters have been replaced with underscores – probably in 4% of product pages. I can’t see that this has an impact on the SEO?
3. Google PageSpeed check: When I ran Google PageSpeed test on some of the URLs from your website along with the ones that you gave, I found the score varying between, 28 and 60. Please look at the recommendations that the PageSpeed tool gives and try to address the issues (especially the ones like, "Reduce blocking resources". For more: https://developers.google.com/speed/docs/best-practices/rtt#PreferAsyncResources)
I suggest you to please run Google PageSpeed check for some of the URLs.
Note: The URLs from your website that are present in the Google's index may also give similar issues when run through PageSpeed test. This should not make you not addressing these issues.
Response: We will ask the developers to improve performance specifically with the highest value things that are showing up in Google PageSpeed check.
4. Heavy pages leading to higher page loading times and response times:
Many of the pages that I checked are more than 1.3 MB in size which is very huge.This can be a really big problem most of the times that will not only impacts your website from search engines' perspective but also leads to bad user experience which ultimately affects the SEO of your website. You can use tools like gtmetrix.com and fix the issues shown by them.
Response: We will ask the developers to improve performance specifically with the highest value things that are showing up in gtmetrix.com suggestions.
5. Repetition of keywords or phrases in page titles and URLs:
This issue might look like an over optimization effort and should be fixed as early as possible.
For example: www.wheretobuybeauty.com.au/acqua-di-parma/acqua-di-parma-acqua-di-parma-collezione-barbiere-shaving-cream-75ml_25oz
If you look at the above page, the phrase, 'acqua-di-parma' is present twice in both the URL and page title. This is something that you need to review seriously as it looks like keyword repetition that is not good from an SEO stand point.
Response: This occurs with approx 300 product pages out of 40,000 so a very small percentage. We will clean this up when we update our data. I can’t see that this has any impact on SEO considering the small no? Note however that every product page is constructed as follows:
http://www.wheretobuybeauty.com.au/floris/floris-royal-arms-diamond-edition-eau-de-parfum-spray-100ml_34oz
Is there some risk that this will look like over optimisation?
By the way, your robots.txt file is clean and it should not be causing these issues.
Please have the issues mentioned above as soon as possible and you should be out of the woods soon after that.
I wish you good luck Alex.
Best regards,
Devanur Rafi.
-
Hi Alex,
Thanks for the info. Here are few issues that I observed with the website and I am very confident that if you can address and fix these, you should come out of the issue with flying colors:
1. URL canonicalization issue: Both the www and non-www versions of your website URLs return an HTTP header status code 200. You should ideally make all the non-www URLs to be redirected to their respective www versions via a 301 permanent redirection immediately.
2. Inconsistent URL structure: Your website is still using 'underscrores (_) in the URLs as word separators. There are underscores along with the recommended hyphens (-). This inconsistent usage can sometimes lead to issues. So please replace all the underscores with hyphens.
3. Google PageSpeed check: When I ran Google PageSpeed test on some of the URLs from your website along with the ones that you gave, I found the score varying between, 28 and 60. Please look at the recommendations that the PageSpeed tool gives and try to address the issues (especially the ones like, "Reduce blocking resources". For more: https://developers.google.com/speed/docs/best-practices/rtt#PreferAsyncResources)
I suggest you to please run Google PageSpeed check for some of the URLs.
Note: The URLs from your website that are present in the Google's index may also give similar issues when run through PageSpeed test. This should not make you not addressing these issues.
4. Heavy pages leading to higher page loading times and response times:
Many of the pages that I checked are more than 1.3 MB in size which is very huge.This can be a really big problem most of the times that not only impacts your website from search engines' perspective but also leads to bad user experience which ultimately affects the SEO of your website. You can use tools like gtmetrix.com and fix the issues shown by them.
5. Repetition of keywords or phrases in page titles and URLs:
This issue might look like an over optimization effort and should be fixed as early as possible.
For example: www.wheretobuybeauty.com.au/acqua-di-parma/acqua-di-parma-acqua-di-parma-collezione-barbiere-shaving-cream-75ml_25oz
It could have been like: www.wheretobuybeauty.com.au/acqua-di-parma/collezione-barbiere-shaving-cream-75ml-25oz
If you look at the above page, the phrase, 'acqua-di-parma' is present twice in both the URL and page title. This is something that you need to review seriously as it looks like keyword repetition that is not good from an SEO stand point.
By the way, your robots.txt file is clean and it should not be causing these issues.
Please have the issues mentioned above as soon as possible and you should be out of the woods soon after that.
I wish you good luck Alex.
Best regards,
Devanur Rafi.
-
Thanks Devanur
I put this to my partners and he said he is addressing it but that the main issue still remains.
This is the critical issue where there are only a few pages visible to google search as almost all are blocked by the google bot. I am re-stating the problem in this email for you.
Can you please take a look at the whole problem and see if you can see what is causing this.
Is robots.txt causing this? It is the only change that we have made and at one point the problem was corrected but has now returned. I have read everything that I can about robots.txt on the google site and in forums.
Here are two examples (out of 44,000) that are blocked. It is easy to find other examples – simply test any of the product pages – only 200 out of 44,000 return any result.
Try searching using www.google.com.au and using the search query
Abercrombie & Fitch 1892 Cobalt Eau De Cologne Spray 50ml/1.7oz site:wheretobuybeauty.com.au
Second example:
Try searching using:
Acqua Di Parma Collezione Barbiere Shaving Cream 75ml/2.5oz site:wheretobuybeauty.com.au
The current state:
Google webmaster tools Index Status shows:
26,000 pages indexed
44,000 pages blocked by robots.
In late March, we implemented a change recommended by an SEO expert Harmeen and he provided a new robots.txt file, advised that we should amend sitemap.xml and other changes. We implemented those changes and then setup a re-index of the site by google. The no of blocked URLs eventually reduced in May and June to 1,000 for a few days – but now the problem has rapidly returned.
This new site has been re-crawled over last 4 weeks.
About the site
55,000 URLs in sitemap.xml submitted successfully to webmaster tools
robots.txt file has been modified several times:
Firstly we had none, then we created one but were advised that it needed to have this current content:
“User-agent: *
Disallow:
Sitemap: http://www.wheretobuybeauty.com.au/sitemap.xml”
I put this into robots.txt but was then advised yesterday that there should be no blank line between these lines and I removed them yesterday.
-
Hi Alex,
Without diving in to the issue of increased number of 404 errors being reported by Webmaster tools account, let us first look at the core issue where, 404 pages (non-existing resources) that return an HTTP header status code 200. These are called, 'soft 404 errors'. Ideally all the non-existing resources on the website should return an HTTP header status code 404 or 410 as per the situation and not a status 200 which is very confusing for search engines and a bad practice. This should be fixed immediately. Please have all such pages return 404 and not 200 as soon as possible.
Here you go for more about the soft 404 errors:
https://support.google.com/webmasters/answer/181708?hl=en
and here to know more about when to return a 404 status code:
https://support.google.com/webmasters/answer/2409439?hl=en
Best regards,
Devanur Rafi.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Number or percentage of new visitors impact Google rankings?
Hi all, Does the number/percentage of new visitors (from different IPs and countries) impact the Google rankings? If there are more number of new visitors, will Google favours the website in rankings considering the fact that new visitors are better than returning/same visitors? Thanks
Algorithm Updates | | vtmoz0 -
What Ranking Factors Impact Google News Visibility?
I'm just at the beginning of a new analysis involving Google News visibility and ranking factors, and thought I could put the project out to you, dear SEO geniuses, to get your ideas and perspectives. Backgrounder: My company operates over 50 niche, disease-specific daily news sites, covering science, research and advocacy news about specific diseases. Virtually all of them are in Google News. They range in age from 3 years old to 3 months old. Varying degrees of page rank / authority Content on the site is completely niche to specific diseases, and we have a lot of sites for rare and orphan diseases. Most of the content is news, but we also have info/resources pages, blogs, and some short-form posts made for use in social media. The Project: I want to do an analysis of keywords in our news headlines and see how certain keywords correlate with articles that do well -- both in terms of search traffic and overall with users. Going to use our Multiple Sclerosis News Today website. Most of our search traffic comes from Google News. What I hope to gain: I'm curious to see if certain sets of keywords that relate to the disease, to therapies, etc. drive the most traffic. I want to compare these keyword lists to how well we rank in organic search for the same keywords (via news articles or info pages) to see if there is a connection. I want to also create a working keyword list of the best-performing keywords in the news as a way of cross-pollinating content production on our blogs, info pages, social content, etc. I want to increase my knowledge base of ranking factors specific for Google News. The last point is really something I wish I knew more about. I feel like there aren't many knowledge resources out there about Google News. Is it safe to assume that the same on-site and off-site SEO best practices that govern organic search engine visibility are at play in Google News, or are there independent factors as well? I'd love to get your thoughts. Thanks!
Algorithm Updates | | Michael_Nace0 -
Google Site Links question
Are Google site links only ever shown on the top website? Or is it possible for certain queries for the site in position #2 or #3 or something to have site links but the #1 position not have them? If there are any guides, tips or write ups regarding site links and their behavior and optimization please share! Thanks.
Algorithm Updates | | IrvCo_Interactive0 -
Google places - are you still registering your companies?
Is Google plus taking over from Google Places? I have our company and website registered on Google places and Google Plus. Now we have a new website ( same company different product) Should I register a new listing on Google places? And what about Google Plus?
Algorithm Updates | | Realtor1010 -
Can anybody help me please!
Hi, I'm not an SEO expert! I'm even not a professional Webmaster. I'm a professional "Private Investigator", owner of a PI Agency in Bangkok (Thailand). Our website (thailand-investigation.com) was ranked, 18 months ago, on the 1st page in Google, Bing & Yahoo search engines for our major keywords! We are still good in Bing and Yahoo but we dropped to the 5th page and more in Google! I do not know when it happened? I was busy working managing my business and was not taking care on our website (BIG mistake)!I realized it beginning of august 2012. I redesigned our website, ad content, new pages...Started 2 months ago, but still no result with our home page! The new pages start to show-up!??? But still far away! I need to understand why? What is going on!? Why Google "de-ranked" us? And what to do to recover!!! I'm here to learn, try to understand and take your advises! So, please give me advises and if someone is ready to audit my website and explain me what to do, I'm willing to pay the service [not to much 😉 ]. Thanks, helpButton.jpg
Algorithm Updates | | MichelMauquoi0 -
Google's reaction to site updates
Hi, Is it safe to assume as soon as Google indexes updates I've made to my site that any ranking changes the updates effected will happen at that same time, or is there ever a lag time before these changes ( if any ) take effect?
Algorithm Updates | | minutiae0 -
Why Google Cache is not showing ?
Hello Everyone, I have a question for you. Today when I checked cache:www.bollywoodshaadis.com on Google.com, it is showing following message. 404. <ins>That’s an error.</ins> The requested URL /search?hl=en&source=hp&biw=1366&bih=519&q=cache%3Awww.bollywoodshaadis.com&oq=cache%3Awww.bollywoodshaadis.com&aq=f&aqi=&aql=&gs_sm=e&gs_upl=2501l16050l0l16394l30l30l0l23l0l0l353l1781l0.1.4.2l7l0 was not found on this server. I was able to see sitelinks till yesterday but they also have disappeared now. Can someone please tell me why is this happening? Is this a temporary issue? or something needs to be done.
Algorithm Updates | | SEOcandy0 -
Bounce rate help?
I'm trying to get to the bottom of the bounce rates of a few of the keyword results on my site. I think I'm getting traffic to an informative page and visitors are reading it then hopping back to Google to search for the terms I've just given them and I'm getting high bounce rates for this. I'll use an example to make it clear. A Google search for "hp 3050 ink" gets my HP 3050 printer page (A page that lists all the cartridges that will work in a HP 3050 printer) as a pretty good result. So far so good, right? My problem comes when I look in analytics and see that this page has a massive 80% bounce rate. The only reason I can think of is that people are using my site to find out what cartridge a printer will take and then using that information to refine their search. Am I over looking something? Is there anything I can do? Does it even matter? If it does is it really fair that my site is being punished for being a useful resource? Thanks in advance
Algorithm Updates | | Stinkyink0