Article Writing / Guest Post
-
Hi,
What are the advantage of posting an article / Guest post which
-
Doesn't have any links to my website (Just the name of my website)
-
Links are no follow
-
Links are do follow
In advantages, I am talking mainly about SEO benefits and not referral traffic.
-
-
OK, strictly from an SEO perspective as you request:
- Slight, but potentially worthwhile. There has been a lot of talk of lexical co-occurrence or co-citation (co-occurrence would be more accurate) that talk about Google being able to recognise your website or brand as an authority in its industry even without links. In short, if your site can be cited on a number of authority websites, even without links, Google may see it as an authority and promote it in search engine results. Here are a few relevant posts:
http://www.iacquire.com/blog/its-not-co-citation-but-its-still-awesome/
I think we're a way off seeing this as a major part of the algorithm, but there's no harm in preparing for it.
-
More influential than 1), but in essence it is a link to your site that is telling Google not to pass on any PageRank, thus it shouldn't give any SEO benefit. There are a few case studies that, over time a nofollow link will pass value (such as this one), but I wouldn't see it as beneficial as a dofollow link.
-
The biggest benefit SEO wise. If the link is relevant, contextual, from a page with not a lot of outbound links and on a quality website, it can be a great link for your site. Of course, if the link comes from an irrelevant site, with loads of spammy links, lots of outbound links and your link appears in the comments, footer or blogroll, it could actually do more harm than good. So it obviously pays to research the site before hand.
Having said all that, I'd always combine guest blogging with engaging with an active audience, not just exclusively for SEO. But as requested, there's my analysis and I hope it helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does More Guest Posts Effect Website Rankings in a Negative Way?
Hello Everyone, On an average I am getting around 20 backlinks for 15 days. All these backlinks are done through proper outreach and guest posts in relevant websites. We have a team of four people doing only outreach and getting backlinks through proper guest posts. But I am worried on whether it will effect my website ranking in a negative way? Kindly get me clarified with my doubt. Should I continue this or should I reduce my numbers?
Link Building | | sandeep.clickdesk0 -
Is there any SEO value of an HTML Sitemap, or is it strictly UI/UX?
We have an xml sitemap that generates daily, and our site and navigation is strong. Is there any added SEO value in either the links, or content of an html sitemap? I only see answers from several years ago so not sure if things have changed that would increase or decrease the importance. Thanks
Link Building | | Education4Life0 -
How do I distributing Articles to the correct sites
I'm relatively new to the SEO world, however, I've landed myself a SEO job for a mobility bath, shower and wetroom company.
Link Building | | desktop_nev
I've optimize the pages and added links to directories BUT I would like to start gaining quality links. I've wrote articles, including keyword links, but I would like to know the best strategy to get articles distributed to generic/industry specific sites.
Any help will be greatly appreciated! Thanks in advance1 -
Can Off-Topic Guest Posts on Quality Sites Hurt You?
Based on recent changes in Google, do you think that an off-topic guest post on a high quality domain will help you or hurt you or have no effect. An example would be if you published a guest article on SEOMoz about SEO but your website sells basketball shoes.
Link Building | | ProjectLabs1 -
How do I get the most links out of one QUALITY article/post??
Basically we are a small business (2 employees) we don't have the time or resources to be writing hundreds of original quality articles each week (nor do we have the time to write endless guest blogs each week) how do we gain links from one article? (not including poor quality article submission sites) And how do SEO's write so many guest blogs? for the returns on time invested!!! Confused Newbie, thanks in advance!!!
Link Building | | Buzzwords0 -
Are links in sponsored articles juicy?
Hi There I've been offered a sponsored article in a national newspaper that can contain up to 3 dofollow links. Something similar to this http://www.express.co.uk/posts/view/271282 The question is would this be seen by Google as a paid link (which it is really I guess) and thereby pass no link juice? It's pretty expensive so don't want to get it wrong. Any thoughts gratefully received!
Link Building | | mou0 -
How do i create a link.i am not a developer/programmer
I am a business owner with multiple websites and have an SEO company doing my work for me, i am eager to learn how to help my websites myself also. i want to know how i can create a link my self in my blogs to other relevant content on our websites. i understand anchor text, i just dont know how to actually create the link????
Link Building | | corgi0 -
I cannot get any links indexed to this website http://atglimo.com.
I have written nofollow, follow links, issued a press release, and submitted to the Universal Business Listing. None of these links are showing in the Yahoo index. I did a nofollow bookmark with delicious and it disappeared the next day. The people that built the website will not grant FTP access and modded the HTACCESS file incorrectly to point to a WWW. version of the site. I had them remove the index.html duplicate content problem. What is going on? Why are no links showing in the index for this site?
Link Building | | eddie404ATL0