Purchased biz with good URL, not sure what to do with it...
-
First, thanks in advance for any help I can get with this one. My company leads guided hiking tours in national parks all over the West. We purchased a company with a fantastic URL that focuses on our our top revenue-producing park, and they've been in business for more than 14 years, and have had that URL the whole time. Their site is horribly designed and optimized, but they do well anyways. We are absorbing his business into ours for other reasons, but keeping the name as a DBA.
I was originally planning on redesigning and optimizing the site, so we'd have 2 websites out there directing people to us. But I'm beginning to learn that's maybe not smart, even if the content is original.
So should I
1. continue with a redesign of his site and have 2 sites out there. If so, what's the minimum % of duplicate content I should shoot for?
2. do a 301 redirect to my main website - would that even help or would it nullify the benefits completely?
Again, thanks for any input!
-
Thanks again for the input! Hugely helpful!
-
....and wrote the content from scratch.
Nice work!
Even so, a duplicate content reader is saying there's 30% duplicate.
I would not worry about that at all.
Good luck with the site and the new biz.
-
Thanks so much EGOL - I appreciate the input! The reason I asked about the duplicate content is that the hikes we offer in this park will be on both sites, so there will inherently be some overlap of content. I've actually already created the new site and wrote the content from scratch. Even so, a duplicate content reader is saying there's 30% duplicate. Thought? Thanks!
-
continue with a redesign of his site and have 2 sites out there.
I would take this route. Fantastic URL.... long reputation.... ranks pretty well... you are doing a DBA.... No brainer to me.... allow it to stand with upgraded design, better optimization.
If so, what's the minimum % of duplicate content I should shoot for?
huh? minimum?
Both of these sites should be absolutely 100% unique.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does the URL structure matter?
I have a blog on entertainment. does the url structure matter to rank my blog and iam also facing the issue of indexing of my blog. visit and check this if i need further changes.
Technical SEO | | Hammad784540 -
Same URL, different Drupal content types
Hi all, I am working in Drupal which isn't always SEO-friendly. I want to convert some of our articles that are currently in an old article type to our new shiny longform template without losing SEO value. The process we use right now is to: change the URL of the old article in the CMS from /article-title to /article-title-old and then make the longform template /article-title in the CMS. Then hit publish. That way we can avoid having to mess with redirects. My concerns are that this will be seen as a bait and switch by Google. They are, after all, two separate pages — node-1 and node-2 on the back end — that are being smushed into the same skin aka same URL. I don't know if updating to the new template wipes out some of the info Google may have deemed important. I guess you could argue it's a redesign by CMS but I'm still not sure. Thoughts?
Technical SEO | | webbedfeet0 -
Urls Too Long - Should I shorten?
On the crawl of our website we have had a warning that 157 have urls that are too long. When I look at the urls they are generally from 2016 or earlier. Should I just leave them as they are or shorten the urls and redirect to new url? Thanks
Technical SEO | | DaleZon4 -
URL removals
Hello there, I found out that some pages of the site have two different URL's pointing at the same page generating duplicate content, title and description. Is there a way to block one of them? cheers
Technical SEO | | PremioOscar0 -
Does "?" in my URL have a negative effect?
I am having a difficult time finding specific information about the effect, if any, having a ? within the URL structure. We have the descriptive keyword phrase followed by the ? location id as in this example: http://www.adventuresonly.com/adventure-locations/things-to-do-in-arizona?stateid=124 Any feedback on effect and a corrective process to improve if necessary would be appreciated!
Technical SEO | | RBBonds0 -
No Keyword in URL
SEOMoz (and other platforms) advise that I need to add my keyword to the page URL, however as far as I'm concerned it has been, so why don't these platforms see it. My home page URL is www.salesandinternetmarketing.com, but apparently I haven't added the keyword internet marketing to the URL, what advice can you give me please? Lindsay
Technical SEO | | lindsayjhopkins1 -
Conserving Link Equity When Purchasing a Domain
Suppose you were interested in buying a successful blog with lots of powerful links and they offered to sell you the domain but none of the content. Do you have any tips for conserving the link equity when buying the domain? (Note: about half of the inbound links are to the homepage and the plan is to relaunch the site with new content.)
Technical SEO | | ProjectLabs0 -
Someone is redirecting their url to mine
Hello, I have just discovered that a company in Poland www.realpilot.pl is directing their domain to ours www.transair.co.uk. We have not authorised this, neither do we want this. I have contacted the company and the webmaster to get it removed. If you search for the domain name www.realpilot.pl we (www.transair.co.uk) come up top. My biggest worry is that we will get penalised by Google for this re-direct as it appears to be done using some kind of frame. Does anyone know anything about this kind of thing? Many Thanks Rob Martin
Technical SEO | | brightonseorob0