Youtube Optimization Guide please?
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I'm trying to do youtube optimization for some videos right now. I wanted to know what the maximum length of a title should be, and what the maximum description should be as well.
Are there any other best practices I should know about?
Thanks,
James -
Hi James,
As far as I'm concerned, this remains the best and most comprehensive post on the topic that i've seen despite being a few years old
http://www.distilled.net/blog/social-media/youtube/youtube-seo/
However, the TL:DR is...
- Description length doesn't really matter, but I'd try to keep it punchy so no more than a few sentences. Include a naked url link in there if you like in order to drive a bit of traffic
- Keywords at the start of the title seems to help. Keep the title normal Page Title length, so... 70 characters ish max
- Make sure you upload a closed caption file (which will be read as akin to page copy for the video)
- Tags do seem to help, so include any that you care about
- Most important thing when optimising for YouTube is actually driving retained views. Make sure people watch the video all the way to the end and don't drop out early on.
- Embeds of the videos count kinda like links and, assuming they drive quality views, they will also help increase your rankings.
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Hi James,
I've highlighted some resources below addressing this topic. The standard format is 120 Characters for the video title and 1000 characters for the description
There was a cool post recently on Clickz regarding this topic. Link available here
You Tube Ranking Factors - Whiteboard Friday
Cheers,
SEO5
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James, you should use 65-70 characters for the title and 2 or 3 sentences for the description.
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