2 websites, similar content, adwords placement
-
Hi - I have 2 sites in a clients adwords account which are based on the same subject, with unique content on the same subject. We're using 2 unique ads, each using the same keywords, 1 bidding fractionally lower than the other, and are trying to do is get them appearing 1 & 2, but at the moment I I can't even get them to appear on the same page.
Are we competing against ourselves or is Google seeing the content as too similar to show both?
-
yes Devanur is correct, Google will not serve 2 ads for the same keyword in 1 account.. The solution is to create a new AdWords account ...1 AdWords account for each domain.
With 2 accounts , you can have your ads appear in position 1 & 2, and yes you will be competing against yourself. This is a really aggressive tactic, but it can be successful. Just be aware that you can drive up your own costs. Make sure to look at both your bids and Quality Scores. The keyword with a higher quality score should have a bid that generates position 1.5. The keywords with a lower quality score should have a bid that generates position 2.5. If you closely monitor your bids & positions, you can be successful.
-
You are most welcome my friend and couldn't agree more with your comment
Best,
Devanur Rafi.
-
Thanks Devanur - that explains it fully. Sometimes you just got to know what to search for
-
Hi, this is against Google's double serving policy. Here you go for more:
https://support.google.com/adwordspolicy/answer/2600168?hl=en
and here: www.interactually.com/blurry-lines-of-adwords-double-serving/
Hope that helps.
Best,
Devanur Rafi.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Set-up remarketing through Analytics or Adwords?
I am setting up a remarketing campaign and wonder if anyone has any thoughts on whether to do this via Analytics or Adwords? Doing it through Analytics appears to be more straight forward - and I like the idea of broadening the data set that comes from an Analytics report. I therefore I wonder if it comes down to personal preference? Would be grateful to any thoughts for or against.
Paid Search Marketing | | E2E0 -
CPC of Adwords Remarketing for Search (RLSA)
When a previous visitor to your site clicks on an RLSA ad, is the cost per click the same as if you were bidding on that same Keyword for a new visitor?
Paid Search Marketing | | richdan0 -
Adwords View Through Question
Hi Mozzers! I've got an Adwords Remarketing account performing well in terms of View Through Conversions but not regular 'old Conversions. We are getting about 10x more View Throughs than regular Conversions. Is this close to typical or in the expected range? Any suggestions about how to trade these around, working towards getting more regular conversions and less view through conversions?
Paid Search Marketing | | chocoheadfred0 -
AdWords/Analytics Paid Search conversions not matching up - any idea why?
Hi all, Any ideas as to why AdWords and Analytics are showing different Paid Search conversion numbers for me when I check on a daily basis? Both accounts are linked, they share the same destination URLs to trigger a conversion, some days each reflects the same amount of conversions, then some days it's anything from 1-5 conversions different (Analytics is always the one to show more). Thanks M
Paid Search Marketing | | Martin_S0 -
Whoa! Newsletter Subscription Form in Adwords Ad??? How can I do this?
I just googled the term "Mobile Lead Gen" and found this ad: http://cl.ly/260X3f0t1z1j1R1m212d Sweet! It has the subscription form signup directly within the Google Ad. Looks like Chrome even pre-populated my email address in the form. Does anyone know how to set this up within Adwords? I've never seen that option before. wXOGJ
Paid Search Marketing | | shawn810 -
Adwords search term report processing help
So I've downloaded my 6000 row adwords search term report, and want to analyses brand keywords and variants only....I could do this by brute force, but I'll want to do it again in a month or two. I have a nice regex string which will do the job but can't find a way to implement a solution. Is there a good way to do this? Or is there a better way? Adwords won't let me filter using regex, Excel needs vb setup to use regex and I've tried the regex in Libre Calc (doesn't return the correct results).
Paid Search Marketing | | k3nn3dy30 -
Has anyone seen a recent study on % of clicks on Adwords vs Organic results?
HI, I am trying to find out what percentage of people click on organic search results on Google versus the percentage of people who click on advertisements. I have found many references online to studies that supposedly say 70-80% of clicks go to organic results and the rest go to ads, but I have never seen an actual study claiming this, let alone a recent one. Can anyone help? many thanks in advance, Annemieke
Paid Search Marketing | | AnnemiekevH0 -
Adwords Quality Score and On-Page SEO
I'm trying to convince a large, multinational company that is very resistant to change, into making my on-page SEO changes. Compounding this resistance is the fact that the Analytics, SEO, PPC, and web dev departments are all under different people and they don't communicate very well. So, in order to get them to work together, I've decided to appeal to the places where they are sensitive; e.g., the PPC department where they surely have the desire to be more efficient with their budget. To appeal to this sensitivity, and with my goal of getting on-page changes done to help the SEO dept, I'm considering making the argument that my on-page changes will raise their quality score which will in turn lower the amount they are spending on PPC. Basically, is this a fair argument? Do you have an evidence to back this up? Best in the Midwest, Phil p.s. Hi, Joanna 😉
Paid Search Marketing | | PapaRelevance0