Tried to find correlation between SEOMOZ statistic and google ranking.
-
I've made Google US search and than tried to compare SEOMOZ data for first few result. I've used Open Site Explorer and On-Page Report Card. On attached picture you can find this statistic. Pages are sorted in order as they appear in Google search.
For me is big question why position 2 and 4 is so hight and 6 is only 6. And what position 6 should do to go up.
Thank you.
-
One more question, Is this more question of on-page optimization, or amount and quality of link still can change rank position?
Thanks.
-
Thanks.
Actually, I've just checked Google search again and site#3 disappear from top20 for the same key word.
I've tried to compare pages #1 and #6 by content, for me they have the same level of content - just category page from eCommerce site.
Any way thanks a lot. We will try to dig deeper.
-
Hi William,
I've put some thoughts on the on-page issues below, however I should say that I don't think you're going to find the answer to your question by lining up metrics.
If it was that simple, we call all reverse-engineer Google's algorithym and retire to the Bahalmas
Looking at metrics is a good starting point, however to really see why a search result is sorted in a particular order, you've got to look a little deeper and delve into the content.
Thanks
David
-
Sorry, I've not actively answered the question;
In theory, site 6 needs to become more relevant to the keyword. So start by looking at the usual on page factors (page title, H1 tags, alt image descriptions), and then move on to the page content itself. Ask yourself a few questions:
- What is the user looking for when they use the keyword, does my site provide the best answer?
- Can the content on the page be considered the definitive answer/guide/resource for that query?
- Would the grammar, style and format pass professional Editorial standards?
When site 6 could (honestly) answer yes to these three questions, they would see their ranking for this term improved.
Cheers
-
Thanks
At the and of my picture there are statistics from On-Page Report Card
http://pro.seomoz.org/tools/on-page-keyword-optimization
For the same keyword that was used for search.
2 and 4 do not look perfect there too.
Can we discuss this part?
-
Hi William,
The issue here is that these metrics only take into account a sites authority, they do not look at how relevent the page is to the users query.
So for example; if the user searches 'where is the best place to eat in Seattle?', the results in 2 and 4 might not be particularly powerful domains, but they may have pages containing great articles on the best restaurants in Seattle. On the other hand, site 6 might be a page on a powerful and well known domain, however the page may only have a loose reference to dining in Seattle.
Google wants to answer the users query in the best way possible, and sometimes the best answers come from pages and sites that haven't been around long or haven't done any active link building.
Building up trust and authority through links is only half of the battle, if your page isn't relevant for the search query it will struggle to break the top spots.
Thanks,
DAvid
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Ranking History Chart
The attached image shows the Keyword Ranking History with big downward spirals on Aug 27 and Sep 24th. Yet it's also showing up within the #10-#20 row. What is the official technical reason for why it's in both places? My boss is asking and I'm blanking. 🙂 Just that the URL was found in both spots? B69toK9
Moz Pro | | WineCellarInnovations0 -
Not provided Data in SEOMoz reports
Hi How do SeoMoz reports deal with 'not provided' data I see my total visits from organic search for a month are same as total of both my branded and non branded keyword traffic combined yet GA is reporting 157 visits from non provided data so is SEOMoz being very clever and finding a way to decipher this not provided data and allocate it accordingly in the reports ? Or if not what ? Many Thanks Dan
Moz Pro | | Dan-Lawrence0 -
What is the Best Local Ranking Tool?
I'm trying to track down a tool that will provide localized rankings within Google Maps/Places, Yahoo Local, Bing Local as well as major local directories such as Yelp, Yellow Pages, etc. Additionally, I'm looking for the results to provide the address being displayed in the ranking. Any suggestions?
Moz Pro | | JonClark150 -
Setting a campaign in SEOmoz
Hi All, when i set a new campaign i am asked to decide if to use: domin-name.com Or www.domain-name.com Can someone please explain the different in terms of the campaign If i use: domain-name.com - will the campaign run on www.domain-name.com too? Thank you SEOwise
Moz Pro | | iivgi0 -
Does SEOmoz give a way to know what link on what page produces the 404 errors that SEOmoz is telling me I have??
SEOmoz gives me a report of 404 errors on my site. Do they give a way to know from what link on what page produces the error?
Moz Pro | | MeridianGroup0 -
How do you use SEOmoz
I'm a newbie here. I've got a week left on my free trail. I really like SEOmoz, I might even love it a bit. 🙂 I'm trying to justify the cost. I usually don't spend money on my Internet Marketing. I've done it through finally buying some tools to help me get there. Massive change in the last year. I'm a long ways from getting rich YET though. 🙂 I've gone from $30 a month to $1000 a month in a year. So I think I'm on my way now. I'm trying to figure out why I should continue my subscription and actually start paying for it. If I were a developer I can certainly see why but the cost would so go way up. 🙂 I'm in the lowest level package with only five websites. I have 10 I'm working on. I know that's probably five to many at one time. I'm having a little trouble justifying the cost at this time. At my income level $100 a month is significant. I can see the value of seeing where my competition has backlinks. Sometimes my competition is Cnet. haha Well, I can beat them on a specific page at times. Hmm, can I search the URL list for links? Perhaps i can if I export it. That didn't occur to me. Now that could be of use if I can find my keywords. If their link is on Amazon though, I'm going to have trouble getting a link there. 🙂 Maybe I should work on less competitive links but I made good money last month with one page that was beating them. WAS beating them. How do you use SEOmoz? How do you justify the cost, that is offset the expense. If its not making me money i don't see the value. I can get a lot of this information for free but it sure is easier to get it here. Which saves me time. And the other tool i use isn't that good and not always reliable and slow. I've got a week left on my free trail. I had decided to let it go but now I'm reconsidering. $100 is a lot for me and I need to spend more on SEO outsourcing. I wonder if I wouldn't be better off dropping it for a while and then coming back. This certainly isn't mean to be a critical post at all. I'm looking for reasons to stay and make better use of it. Thanks for the thoughts, Rusty
Moz Pro | | RustyF0 -
SEOmoz vs Google Webmaster Tools on incoming links
I'm working on basic SEO for http://queueassoc.com. Google has indexed the non-www verions of the pages and these are what the SERPS return SEOmoz toolbar shows that all of the incoming links juice goes to the www. versions of the pages, none to the non-www version. Yesterday I set up GWMT for the site, submitted a sitemap with the www version of the pages and set the default address to the www version. I had to verify both versions of the site in order to do this and in looking at the non-www version I saw that Google had all the incoming links there and none in the www.version, the opposite of what SEOmoz shows. Is this just because Google only has the non-www versions in its index? Will they show the links to the www version once they get them in the index? I'm worried about losing Google Page Rank value or SEOmoz DA by making this switch.
Moz Pro | | bvalentine0 -
Home page not indexed by Google
Hello, Teacherprose.com 1. Sitemap was successfully submitted via Google webmaster tools 2. Site has been up for two years. 3. Site shows up in Google results for "Teacher Resume Service" 4. According to Google and SEOMoz, home page not indexed by Google or Bing. I'm a novice, am I missing something obvious? Thank You, Eric
Moz Pro | | monthelie10